• Save
How to Enhance Your Online Presence with Inbound Marketing
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

How to Enhance Your Online Presence with Inbound Marketing

  • 421 views
Uploaded on

In this presentation we'll discuss: What is Inbound Marketing, How to Generate Leads, How to Measure Performance, Free Tools & Resources

In this presentation we'll discuss: What is Inbound Marketing, How to Generate Leads, How to Measure Performance, Free Tools & Resources

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
421
On Slideshare
421
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. #MediaFusionHow to Enhance Your Online Presencewith Inbound Marketing
  • 2.  Founded in 2005 BizTech 2013 Finalist for “The Best Website forGenerating Leads” Featured in the TBBJ of Lists as a top PR Agency inTampa Certified Inbound Marketing Agency #MediaFusion
  • 3. #MediaFusionWhat You’ll Learn How to MeasurePerformance Free Tools &Resources What is InboundMarketing How to GenerateLeads
  • 4. #MediaFusionWhat is Inbound Marketing
  • 5. Inbound Marketing is…Inbound marketing refers to marketingstrategies in which today’s consumers chooseto learn more about you.Inbound Marketing AttractsOutbound Marketing Disrupts#MediaFusion
  • 6. Examples of Inbound & Outbound Blogging Social Media PR SEO Webinars Broadcast/Print Ads Cold Calling Telemarketing Direct Mail BillboardsINBOUND OUTBOUND#MediaFusion
  • 7. #MediaFusionHow Marketing Has Changed Overthe Years
  • 8. How Marketing Has Changed#MediaFusion
  • 9. #MediaFusion
  • 10. #MediaFusion
  • 11. #MediaFusion
  • 12. #MediaFusion
  • 13. Key Components of Inbound Marketing Buyer Persona Website/Blog Remarkable Content Landing Pages CTA/Offers Social Media Email Analytics#MediaFusion
  • 14. #MediaFusionHow to Generate Leads UsingInbound Marketing
  • 15. Understanding the Sales Funnel#MediaFusion
  • 16. Create Lead Focused Content#MediaFusion
  • 17. Convert Leads to Customers#MediaFusion
  • 18. CTA Examples#MediaFusion
  • 19. Landing Page Examples#MediaFusion
  • 20. #MediaFusionHow to Measure Performance ofInbound Marketing
  • 21. Understanding KPIDon’t simplyfocus onweb traffic.Look to yoursales funnelfor KeyPerformanceIndicators(KPI)20.427.49020.430.638.6 34.6 31.645.9 46.9 45 43.91st Qtr 2nd Qtr 3rd Qtr 4th QtrSubscriptions Social Media Website
  • 22. #MediaFusionFREE Tools & Resources forInbound Marketing
  • 23. Beginner’s Guide to InboundMarketing How to define a keyword strategy How to optimize your website How to create blog & othercontent How to promote content &participate in social media How to convert site traffic intoleads How to nurture leads with emailmarketing How to analyze & refinestrategies#MediaFusionDownload:http://offers.MediaFusionNow.com/ebook
  • 24. Free Tools & Resources Media Fusion MarketingBlog Hubspot Blog SEOMoz Blog MarketingGrader.com#MediaFusion
  • 25. #MediaFusionThank You!MediaFusionNow.com@TwdCindyKelly