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How to Enhance Your Online Presence with Inbound Marketing
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How to Enhance Your Online Presence with Inbound Marketing

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In this presentation we'll discuss: What is Inbound Marketing, How to Generate Leads, How to Measure Performance, Free Tools & Resources

In this presentation we'll discuss: What is Inbound Marketing, How to Generate Leads, How to Measure Performance, Free Tools & Resources

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  • 1. #MediaFusionHow to Enhance Your Online Presencewith Inbound Marketing
  • 2.  Founded in 2005 BizTech 2013 Finalist for “The Best Website forGenerating Leads” Featured in the TBBJ of Lists as a top PR Agency inTampa Certified Inbound Marketing Agency #MediaFusion
  • 3. #MediaFusionWhat You’ll Learn How to MeasurePerformance Free Tools &Resources What is InboundMarketing How to GenerateLeads
  • 4. #MediaFusionWhat is Inbound Marketing
  • 5. Inbound Marketing is…Inbound marketing refers to marketingstrategies in which today’s consumers chooseto learn more about you.Inbound Marketing AttractsOutbound Marketing Disrupts#MediaFusion
  • 6. Examples of Inbound & Outbound Blogging Social Media PR SEO Webinars Broadcast/Print Ads Cold Calling Telemarketing Direct Mail BillboardsINBOUND OUTBOUND#MediaFusion
  • 7. #MediaFusionHow Marketing Has Changed Overthe Years
  • 8. How Marketing Has Changed#MediaFusion
  • 9. #MediaFusion
  • 10. #MediaFusion
  • 11. #MediaFusion
  • 12. #MediaFusion
  • 13. Key Components of Inbound Marketing Buyer Persona Website/Blog Remarkable Content Landing Pages CTA/Offers Social Media Email Analytics#MediaFusion
  • 14. #MediaFusionHow to Generate Leads UsingInbound Marketing
  • 15. Understanding the Sales Funnel#MediaFusion
  • 16. Create Lead Focused Content#MediaFusion
  • 17. Convert Leads to Customers#MediaFusion
  • 18. CTA Examples#MediaFusion
  • 19. Landing Page Examples#MediaFusion
  • 20. #MediaFusionHow to Measure Performance ofInbound Marketing
  • 21. Understanding KPIDon’t simplyfocus onweb traffic.Look to yoursales funnelfor KeyPerformanceIndicators(KPI)20.427.49020.430.638.6 34.6 31.645.9 46.9 45 43.91st Qtr 2nd Qtr 3rd Qtr 4th QtrSubscriptions Social Media Website
  • 22. #MediaFusionFREE Tools & Resources forInbound Marketing
  • 23. Beginner’s Guide to InboundMarketing How to define a keyword strategy How to optimize your website How to create blog & othercontent How to promote content &participate in social media How to convert site traffic intoleads How to nurture leads with emailmarketing How to analyze & refinestrategies#MediaFusionDownload:http://offers.MediaFusionNow.com/ebook
  • 24. Free Tools & Resources Media Fusion MarketingBlog Hubspot Blog SEOMoz Blog MarketingGrader.com#MediaFusion
  • 25. #MediaFusionThank You!MediaFusionNow.com@TwdCindyKelly