How to Use Inbound Marketing to Grow Your Startup

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Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, …

Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.

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  • 1. #MediaFusionFounded in 2005Recognized as BizTech 2013 Finalist for “The BestWebsite for Generating Leads”Featured in the Tampa Bay Business Journals Book ofLists as a top PR Agency in Tampa Bay.Certified Inbound Marketing Agency
  • 2. What is Inbound Marketing?#MediaFusion
  • 3. #MediaFusion
  • 4. The proven methodology for the digital age#MediaFusion
  • 5. #MediaFusion
  • 6. How Marketing Has ChangedOver the Years#MediaFusion
  • 7. #MediaFusion
  • 8. #MediaFusion
  • 9. #MediaFusion
  • 10. #MediaFusion
  • 11. #MediaFusion
  • 12. #MediaFusion
  • 13. #MediaFusion
  • 14. #MediaFusion
  • 15. PPC vs. Organic Search#MediaFusion
  • 16. #MediaFusionOrganic SEO: Earned placement - PPC: Paid placement
  • 17. #MediaFusionPopular Online Advertising Outlets
  • 18. Key Components of Organic SEO#MediaFusion• On Page: what we control• Off Page: what we can’t (sort-of)
  • 19. Keywords#MediaFusion
  • 20. Page Titles and Descriptions#MediaFusion
  • 21. Headers – H1, H2, etc#MediaFusion
  • 22. GREAT Content#MediaFusion
  • 23. #MediaFusionInbound Links- Creating a BuzzDO• Create quality, educational content• Write guest posts for other blogs• Explore link building opportunities withother sites cautiouslyDON’T• Pay for links• Beg for links• Barter for links
  • 24. #MediaFusionBenefits of Organic SEO• Organic rankings are free• Studies show that more than 70% ofpeople click on the organic searchresults vs. paid• More credible, more permanentlisting vs. PPC• Time dedicated to Organic SEO is aninvestment, not an expense
  • 25. #MediaFusionBenefits of PPC• Instant Visibility• Great platform for testing keywords prior to SEO• Great for new product/service launches• Great for targeting competitors
  • 26. How Inbound Marketing can beused in your PPC ad#MediaFusion
  • 27. Use Landing Pages & Contentwith PPC#MediaFusion
  • 28. Advanced Content Examples#MediaFusion• Blogs• Customer Stories• Industry Trends• Demo• eBook (or buyers guide)• Webinars, Podcasts, Seminars•10 Reasons…Customer References
  • 29. Use Landing Pages & Contentwith PPC#MediaFusion
  • 30. Create Dynamic Content Based on YourSales Funnel#MediaFusion
  • 31. Dynamic Content Types#MediaFusion
  • 32. Lead Nurturing#MediaFusion
  • 33. #MediaFusion
  • 34. What Get’s Measured Get’s Done#MediaFusion
  • 35. What Marketing is Today#MediaFusion
  • 36. #MediaFusion
  • 37. #MediaFusion
  • 38. #MediaFusion
  • 39. #MediaFusion
  • 40. 5 Key Takeaways#MediaFusion
  • 41. #MediaFusion
  • 42. #MediaFusion
  • 43. #MediaFusion
  • 44. #MediaFusion
  • 45. #MediaFusion
  • 46. #MediaFusion@twdCindyKelly@MediaFusionNowThank You