Microblogging Warsaw Adres Wittermann Mediafun Lab

micro-blogging and its impact on media & PR in Western Europe and the US October 16, 2009 Andres Wittermann, EVP EMEA LEWIS

| October 16, 2009

about us | October 16, 2009

network thirty-eight locations across the globe | October 16, 2009

our digital vision the future of communications | October 16, 2009
PR will become ‘stakeholder engagement’
social media will be critical to achieving business goals
all communications will be global
speed, responsiveness and adaptability will be crucial
content will be visual, aural, textual and interactive
brands will learn to live with crises

social media trends | October 16, 2009
blogs drove speed and opinion
Flickr and Youtube added visuals
Facebook et al create the network
Twitter still an evolving platform

PR challenge 2.0 | October 16, 2009 Finance & Law Truth News contain less facts. News become entertainment. The first news is ‘true’. Speed Micro-blogging Online Broadcast Print Blogs

PR in the old days | October 16, 2009 reputation

PR 2.0 | October 16, 2009 reputation

micro-blogging today | October 16, 2009 in Western Europe and US equals Twitter not just updating service anymore used to monitor trends, topics, etc very much accepted by media and PR – but beyond that?

micro-blogging in media | October 16, 2009 mainstream media launched Twitter channels more and more stories reference Twitter as source no full integration in other online activities little activity beyond text

micro-blogging in perspective | October 16, 2009

micro-blogging on desktop | October 16, 2009

micro-blogging search | October 16, 2009

micro-blogging brand watch | October 16, 2009

micro-blogging tonality watch beyond Jodange and Meteor Solutions | October 16, 2009

micro-blogging conversation trends | October 16, 2009

micro-blogging elite | October 16, 2009

What else can you do? Share pictures: Twitpic, Flickr – added Twitter posting Share videos: 12seconds.tv, Tweetube, qik.tv, Seesmic | October 16, 2009

What else can you do? Share files: FileSocial <50MB, FileTwt – (personal <20 MB) Share audio: trottr.com, Audioboo (on iPhone) Share music: blip.fm, Songzaa | October 16, 2009

What else can you do? Create surveys: twtpoll | October 16, 2009

What else can you do? Send your business card: #twtBizCard @(reply) Raise money (!): twitpay (need Twitter and paypal) | October 16, 2009

Summary | October 16, 2009 Still no business model – so no-one really knows what will happen Will become more visual Twitter now very often first path into ongoing PR 2.0 Permissive marketing

Microblogging Warsaw Adres Wittermann Mediafun Lab

by mediafun on Nov 29, 2009

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Microblogging Warsaw Adres Wittermann Mediafun Lab — Presentation Transcript