Charles Coutier - The posThe post-recession future

The post-recession future post- Charles Courtier, September 15th, 2009

How are global brands reacting?

1) Cutting costs 2) Saving money 3) Staying flexible 4) Planning short term

How is the consumer reacting?

1) Change in behaviour 2) Change in attitude 3) Who to trust 4) Social media explosion

Engaging the ‘new consumer’

Paid Owned Earned Whereby brands pay for Whereby brands Whereby brands media from a third develop their own encourage their party (media owner) proprietary media audience to generate & propagate social / user generated media as a result of their actions

Paid Owned Earned Rich media Online Websites Microsites Blogs User Generated ads Display ads DIGITAL Podcasts Video Content Video ads Mobile ads Online Buzz Social network Mobile content SEO WoM In-game ads pages Email ads Widgets Advergames Branded Paid Search SMS ads Communities Email / SMS RSS feeds TRADITIONAL TV ads Radio ads Print / Brochures PR Editorial Cinema ads OOH ads Direct Mail Word of Customer In-store service mouth Customer comms Live events feedback

EARNED OWNED MAXIMUM ENGAGEMENT PAID

Thank you!

Charles Coutier - The posThe post-recession future

by mediafun on Sep 20, 2009

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