MediaFilmExchange.co.uk Powerpoint

291 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
291
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MediaFilmExchange.co.uk Powerpoint

  1. 1. Representation and Gender: Masculinities and Femininities
  2. 2. Sex versus Gender <ul><li>For most of us we are either born with a willy or a lady bottom – that is your SEX! </li></ul><ul><li>GENDER differences are CULTURALY FORMED by SOCIALISING AGENCIES – we learn how to be masculine or feminine. </li></ul><ul><li>There are multiple ways to express masculinity and femininity !!!! – However cultural HEGEMONY naturalises some. </li></ul>
  3. 3. Masculinity Comes in Different Shapes and Sizes – See worksheet one:
  4. 4. Femininity Comes in Many Shapes and Sizes – See Worksheet Two.
  5. 5. DON’T get caught out talking about the past! CONTEXTUALISE. <ul><li>Certain gendered images / stereotypes HISTORICALLY have been circulated in the media. </li></ul><ul><li>As a Media Studies students you MUST realise that these stereotypes are continually being challenged / re-interpreted. </li></ul><ul><li>FEMINISTS might criticise Charlie’s Angels – POST FEMINISTS might celebrate it. NEGOTIATED READINGS. </li></ul>
  6. 6. Content Analysis is a good place to start! <ul><li>HOWEVER – some gender stereotypes still exist: </li></ul><ul><li>1. Think of things that you DON’T see women doing on TV e.g. anchoring General Election Night coverage. </li></ul><ul><li>2. What NON –TRADITIONAL things do you see men doing on TV? </li></ul><ul><li>3. Counting things – CONTENT ANALYSIS – is a useful tool in analysing gender representations. </li></ul>
  7. 7. True or False? <ul><li>Only 13% of central characters in UK ads are women, whilst they make up 41% of the workforce? </li></ul><ul><li>Women are repeatedly shown as ‘housewives, mothers and homemakers’? </li></ul><ul><li>Men are often represented in situations of authority and dominance – aided by the use of the male voice over. </li></ul><ul><li>Men are scientists or knowledgeable experts – women just consume? </li></ul>

×