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Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
Introduction to Gamification
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Introduction to Gamification

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A presentation about how we can use game mechanics in areas that aren’t a game

A presentation about how we can use game mechanics in areas that aren’t a game

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  • Hmm. Think I read a free sci-fi iBook on this called MetaGame by Sam Landstrom. Taking advantage of the socially encouraged, not inborn, need to compete is just the next step after having dried up sex as a motivator in the modern primitive man. Let’s make work more like a viral game or digital social event. It’s still work. Now they’re looking for ways to make it addictive too. I am curious to see where this takes us. Since we’ve been flaming like a comet in this general direction for less than a century I suspect I’ll still be alive when it burns out.
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  • Wow, nice presentation. Thanks.
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  • 1. GAMI-FICA-TION– a presentation about howwe can use game mechanicsin areas that aren’t a gameMartin Thörnkvist, @thornkvistwww.mediaevolution.se C’n’B, Cologne, 23 June 2011
  • 2. AgendaGamificationGame mechanicsWhy gamify?Do’s and dont’sExamples
  • 3. Definition Gamification
  • 4. ”The process of applying the basic elements that make games fun and engaging to things thataren’t considered a game.” Gamification
  • 5. Game mechanics Why we’re playing
  • 6. PointsWhy we’re playing
  • 7. LevelsWhy we’re playing
  • 8. BadgesWhy we’re playing
  • 9. Leaderboards Why we’re playing
  • 10. Challenges Why we’re playing
  • 11. Rethink!Ozma Game Design
  • 12. RewardsWhy we’re playing
  • 13. 5 good reasons Why gamify?
  • 14. Increased use Why gamify?
  • 15. Increased loyalty Why gamify?
  • 16. Influencing use Why gamify?
  • 17. Viral sharing Why gamify?
  • 18. Identification Why gamify?
  • 19. Again, together Mechanics + reasons
  • 20. ”It’s the process ofimplementing game mechanics into non-gaming scenarios in order to better engageaudiences and solve problems” Gamification
  • 21. Do’s and don’tsWhat to think about before you start
  • 22. It’s hardWhat to think about before you start
  • 23. Not pointification What to think about before you start
  • 24. Not too simpleWhat to think about before you start
  • 25. SurpriseWhat to think about before you start
  • 26. Be concreteWhat to think about before you start
  • 27. ForecastStill on planet earth, but more engaging
  • 28. ”while the last decadewas the decade of social, this decade will be the decade when the game framework is built” - Seth Priebatsch
  • 29. ”By 2015, more than 50percent of organizationsthat manage innovation processes will gamify those processes” - Gartner
  • 30. ”Anywhere there are people to be motivated, you can use gamification.I you’re not, you’re leaving money on the table” - Rajat Paharia
  • 31. = SummaryCall on the basic human need to compete and play It’s not only about points and badges Think before you implement
  • 32. Thanks.martin@mediaevolution.se www.mediaevolution.se @thornkvist

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