Introduction to Gamification

GAMI-FICA-TION– a presentation about howwe can use game mechanicsin areas that aren’t a gameMartin Thörnkvist, @thornkvistwww.mediaevolution.se C’n’B, Cologne, 23 June 2011

AgendaGamiﬁcationGame mechanicsWhy gamify?Do’s and dont’sExamples

Deﬁnition Gamiﬁcation

”The process of applying the basic elements that make games fun and engaging to things thataren’t considered a game.” Gamiﬁcation

Game mechanics Why we’re playing

PointsWhy we’re playing

LevelsWhy we’re playing

BadgesWhy we’re playing

Leaderboards Why we’re playing

Challenges Why we’re playing

Rethink!Ozma Game Design

RewardsWhy we’re playing

5 good reasons Why gamify?

Increased use Why gamify?

Increased loyalty Why gamify?

Influencing use Why gamify?

Viral sharing Why gamify?

Identiﬁcation Why gamify?

Again, together Mechanics + reasons

”It’s the process ofimplementing game mechanics into non-gaming scenarios in order to better engageaudiences and solve problems” Gamiﬁcation

Do’s and don’tsWhat to think about before you start

It’s hardWhat to think about before you start

Not pointiﬁcation What to think about before you start

Not too simpleWhat to think about before you start

SurpriseWhat to think about before you start

Be concreteWhat to think about before you start

ForecastStill on planet earth, but more engaging

”while the last decadewas the decade of social, this decade will be the decade when the game framework is built” - Seth Priebatsch

”By 2015, more than 50percent of organizationsthat manage innovation processes will gamify those processes” - Gartner

”Anywhere there are people to be motivated, you can use gamiﬁcation.I you’re not, you’re leaving money on the table” - Rajat Paharia

= SummaryCall on the basic human need to compete and play It’s not only about points and badges Think before you implement

Thanks.martin@mediaevolution.se www.mediaevolution.se @thornkvist

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Introduction to Gamification

by Media Evolution on Jun 23, 2011

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Introduction to Gamification — Presentation Transcript