A presentation about what crowdfunding is, why you should use it and 8 advice on how to do it. By Martin Thörnkvist 18 February 2011 By:larm, Oslo, Norway

1. CROWD
FUNDING
– finance your project by
engaging your fans
Martin Thörnkvist, @thornkvist
By:larm, Oslo. 18 February 2011

4. Members
2BalanceU Get Real AB Moving Stonecat Sparr o Co
AB Audiola Good Old N3P Entreprenörsskola Stagevision Oresund AB
Agnes film & television AB Gäddans Produktioner Nationalencyklopedin Stratiteq
Anagram Produktion AB Hawk Video & Film/Ace Filmshop Navigator Communication AB Studio III
Anja Schmidt Film och Teater Helsingborg stad Neon/Hunstad Studio 1982
Aspekta Propeople High Graphics NetPort.Karlshamn Superlativo
Attraction Film of Sweden AB Hyper Island Noisy Cricket Svenska Aller AB
Audio supreme Öresund ID Kommunikation AB Nordic game resources AB Svenska Webbredaktörerna
Avalon Enterprise AB Inspicient & Reklamtjänster AB Oddlife Productions Sveriges Yrkeshögskola
Awnic Istudios HB Ozma Speldesign Sydsvenska dagbladet
Bardå Filmproduktion AB KAN Malmö Paxvision Tarsier Studios
BoostHbg King Edward Filmproduktion Pendit TeWee art & film production
Blekinge tekniska högskola Kostr film Pixel touch media TAT – The astonishing tribe
Bredband2 Kreativum Planeto This Zentury Ab
Cybercom Kulturmejeriet Polar Rose Tibet Server AB
Colibri Television AB Lejoni Produktion Ponnert Film & Media TicTac Interactive
Dana film & produktion Lennandia PS Communication Malmö AB Trossfilm
Digifex Le Petit Garcon R.R. Media U-film
Doc Lounge Limestone Filmproduktion AB Reaktor sydost Ubisoft Entertainment Sweden
Do-Fi MacMeckarna AB Redikod AB Upside Studios AB
EC Malmö högskola Redloop UpSweden
Eight Malmö stad Region Blekinge Ustwo
Eksploria Malmö symfoniorkester Region Skåne Vitamin SE Media AB
El Alamo Produktioner Manuslabbet Scanditoy AB Wallen Media AB
Eurocast Television AB Mashmobile Scandvision Communication AB Wannaplay
Extransit Midvinterfilm Scen3 Way group europé
Film i Skåne Mindpark Sisyphus Films/ Pedram Dahl Xenofilia AB
Filmcentrum Syd MINT Skurups Folkhögskola YouUsandThem
First Flight Communication AB Misprinted Smartfilm AB Ystads kommun
Folkets Bio Malmö Mobill Scandinavia Songs I Wish I had Written ÖsterCity Service
Fuente Interactive Lab AB mm3 Mobile Channel AB Sonic Branding

5. Media industries
Business models
Social media
Crowdsourcing
Visualization
Mobile
Gamification

6. Agenda
What is crowdfunding?
Why should we care?
Advice on how to do it
Good examples

7. Definition
Crowdsourcing

8. ”model for
distributed
problem solving”
Crowdsourcing

9. ”model for
distributed
problem solving”
Crowdsourcing
creation, voting, wisdom, funding

10. ”cooperation by a
group of people to
montery support a
project”
Crowdfunding

11. Why?
Part of your business model

12. Jill Sobule

13. $100 - Copper Level:
T-shirt saying you're a
junior executive producer
on the album.

14. $500 - Gold Level:
This is where it gets good!
At the end of my CD, I'll do a
fun instrumental track
where I'll mention your
name

15. $10 000 - Weapons-
Grade Plutonium Level:
You get to come and sing on my
CD. Don't worry if you can't
sing - we can fix that on our
end.

16. 89 000 dollar
53 days
638 people

18. Platforms
to launch your project
1. How much money
2. How many days
3. What the rewards are
4. A selling text

19. Platforms
to launch your project

20. kickstarter.com
to launch your project
1. How much money
2. How many days
3. What the rewards are
4. A selling text

21. fundedbyme.com
to launch your project
1. How much money
2. How many days
3. What the rewards are
4. A selling text

23. 8 advice
for a successful crowdfunding project

24. Good idea
As always

25. Emphasize yourself
People like people

26. Tell your story
Create bond and understanding

27. Spend time on a video
Straight to people’s heart

28. Specify
Make your world easy to understand

29. Creative rewards
”(no art critics please)”

30. Don’t leave any
money on the table
$100 adds most

31. Create a
modular story
30 % = tipping point

32. Don’t forget to
spread the word
15% on Kickstarter doesn’t earn a dollar
1. Recruit ambassadors
2. Plant your idea
3. Bloggers are your best friends
4. Spread to thousand networkds

33. Any interest?
The numbers
3900 successful projects
386 373 pledges
27,638,318 dollars

34. =
Summary
Not just selling
Create engagemang
Be creative all the way

35. Thanks.
martin@mediaevolution.se
www.mediaevolution.se
@thornkvist