2. Scale of distribution;
What?
We have decided that our thriller would be best to largely distribute
on the biggest you can get; a global scale.
When a film is distributed to audiences globally, it literally means
that it reaches people nationally. All over the world
Why?
As the overall plot of our thriller regards a worldwide situation
(virus) it would therefore be completely necessary to give people
from various locations the opportunity to be involved in the
consumption of the film, as it relates to them, this broadens our
target and potential audience.
3. The distribution company we chose
What we chose?
The Hollywood production/company best suited to our type
of film is Warner Bros, and we decided this in the early
stages of planning. Here is a screenshot of when we first
considered Warner Bros, in our pitch:
4. Why Warner Bros are suited to
distributing our film
One of the main appealing factors that
led to us selecting Warner Bros as the
best suited distribution company was
the fact that it had many previous
years experience and knowledge of
highly successful thrillers. This would
obviously increase our chances of
creating a
5. Why Warner Bros are suited to
distributing our film
Warner Bros is a conglomerate
Although Warner Bros is a huge company in itself, it is only
a subsidiary company of the leading media institution Time
Warner, which means that it is part of a large group of
various mass media companies also owned by Time Warner.
Being a part of this conglomerate comes as a huge
advantage to all of the consisting companies, including
Warner Bros! Because it would give vast opportunity for our
thriller to later on be broadcasted on many other types of
technology such as TV and leased on DVD/Blu-ray formats;
linked via Time Warner.
6. Investment & marketing values
As money isn’t provided by a governmental company, it is not
limited to a small budget and the only real restriction is whether
Warner Bros are willing to give our film as much money as we’d
like for it.
The private investment of this global media group means that they
can found huge amounts of money for high quality distribution;
especially marketing!
A lot of successful modern marketing is cheaply operated on things
such as social networks; like FaceBook, twitter etc.
HOWEVER – money can buy more direct and practical advertising
that will reach, entertain, and entice bigger masses of people.
These disbursary marketing strategies : merchandise, print
advertisements (magazines, newspapers), television and radio
featuring, online digital film screeners.
7. Format
This means that our content would be
professionally released in a digital
cinematography format (Which is relevant
because of the special video effects and
complexity of our thriller visuals). Digital formats
consist of a grained structure, rather than using
pixels, which results in the high definition that we
desire.
