Four ways to improve your digital engagement

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Improve your digital engagement – from listening to great content to social media campaigns.

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Four ways to improve your digital engagement

  1. 1. Four Ways to Improve Your Digital Engagement
  2. 2. What is digital engagement?Using social media and online toolsto create an authentic two-way interactionwith your communityInvolves listening, responding and creatingcontent that’s relevant to your community.
  3. 3. 1) Decide what you want.What do you to achieve? • More awareness? • More listeners? • To be a resource?Challenge: Think of one way your digitalcould help you achieve your impactstatement.
  4. 4. 2) Create a listening planGoogle alerts
  5. 5. Hyper Alerts for Facebook
  6. 6. Hootsuite
  7. 7. Google Reader
  8. 8. If you’re not listening, you never knowwhat you might miss.
  9. 9. 3) Focus on sharing great content – not just your own.
  10. 10. Sometimes,you justhave to ask.
  11. 11. Have a little fun.
  12. 12. 10 quick ideas for great content1. Share a quote from a story you’ve aired.2. Ask a question – spark people’s interest.3. Take a poll – they’re easy and fun to answer.4. Go to events you sponsor and live blog/tweet it,5. Highlight Important community news local and national.6. Post local bloggers’ posts.7. Post things happening in your studio.8. Profile a community partner or community member.9. Post a photo related to your story (Try Flickr Creative Commons.)10. Hold a contest.
  13. 13. Two quick workflow tips“Pre-schedule” is a magic word.Save links as you go.
  14. 14. 4) Experiment with a campaign.Baltimore Checks-inGoal: Make Baltimore coolfor young people.Method: 89 check-ins at city’sgreatest spotsResult: 1100 check-ins (50 to each);Online buzzWTMD forged partnerships and becamea cultural connector.
  15. 15. At the end of the day…Did I engage in a conversation with the publicthrough social media this week?Did I learn something about my community thisweek? Did I teach something?Did I get a story idea from an online communitythat I engaged with this week?Did I find a source for my reporting through socialmedia this week?

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