What is digital engagement?Using social media and online toolsto create an authentic two-way interactionwith your communityInvolves listening, responding and creatingcontent that’s relevant to your community.
1) Decide what you want.What do you to achieve? • More awareness? • More listeners? • To be a resource?Challenge: Think of one way your digitalcould help you achieve your impactstatement.
10 quick ideas for great content1. Share a quote from a story you’ve aired.2. Ask a question – spark people’s interest.3. Take a poll – they’re easy and fun to answer.4. Go to events you sponsor and live blog/tweet it,5. Highlight Important community news local and national.6. Post local bloggers’ posts.7. Post things happening in your studio.8. Profile a community partner or community member.9. Post a photo related to your story (Try Flickr Creative Commons.)10. Hold a contest.
Two quick workflow tips“Pre-schedule” is a magic word.Save links as you go.
4) Experiment with a campaign.Baltimore Checks-inGoal: Make Baltimore coolfor young people.Method: 89 check-ins at city’sgreatest spotsResult: 1100 check-ins (50 to each);Online buzzWTMD forged partnerships and becamea cultural connector.
At the end of the day…Did I engage in a conversation with the publicthrough social media this week?Did I learn something about my community thisweek? Did I teach something?Did I get a story idea from an online communitythat I engaged with this week?Did I find a source for my reporting through socialmedia this week?