Community Engagement: A Mindset for Reaching Your Goals
About NCME:We help stations engage theircommunities.We are funded by the Corporationfor Public Broadcasting to design,develop, and deploy print, digital,online, and other resources that:
• You and your colleagues can use to initiate or enhance a two-way conversation with community members.• Help tell your community and potential funders about your value as an essential local institution.• Identify opportunities that can help you find partners and funding for your work. For more information: Visit our website at mediaengage.org Call us at 866-234-2016 Email us at email@example.com
Establish common understanding:What do we mean by…• Engagement• Outreach• Promotion
Community engagement means working collaboratively to discover, understand and address community needs and aspirations.
Outreach Engagement• Extension of an • Integrated with an organization’s core organization’s culture, service (value-added) strategy and practices• One to many • Builds a pathway for dialogue• Talking to people • Listening to people• Approaches audience • Works with the with answers community to identify solutions.
If the focus is on you, yourstation or what you do, it’s probably promotion.(and that’s important, too)
Engaging requires a completelydifferent orientation frombroadcasting or outreach orpromotion. ANDEngaging informs all of thoseactivities.
“Part of the work is makingchanges, listening andadjusting.–Ariana Hall, WWOZ, New Orleans
Cultivate an Engagement Ethos Deeply engaged organizations have community interactionsthat are authentic, meaningful and responsive to community needs
Turn outward toward yourcommunityFocus on possibilities not problems
Listen actively to seek insightfrom the diverse voices in yourcommunity
Understand your strengthsand apply them strategicallyto address what you learnthrough listening
Constantly cultivate andsustain relationships in everylevel of the community
Work closely with others to develop shared goals Create shared value for the community