• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
CFBR 2012 | Socialbakers Socially Devoted
 

CFBR 2012 | Socialbakers Socially Devoted

on

  • 813 views

Premiação das 10 marcas brasileiras consideradas "Socially Devoted" pelas métricas do Socialbakers.

Premiação das 10 marcas brasileiras consideradas "Socially Devoted" pelas métricas do Socialbakers.

Statistics

Views

Total Views
813
Views on SlideShare
813
Embed Views
0

Actions

Likes
2
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    CFBR 2012 | Socialbakers Socially Devoted CFBR 2012 | Socialbakers Socially Devoted Presentation Transcript

    • “Socially  Devoted”     presented  by  
    • Methodology  How  to  define  social  rela7ons?  
    • “Socially  Devoted”     Devoted     =    the  act  of  devo2ng  <devo2on  of  2me  and  energy>  
    • Defining  SOCIALLY  DEVOTED  Manifest  1.  Opening  Yourselves                                                                                                                                                           Making sure your Fan Page has an open wall.  2.  Responding  to  fan  ques7ons                                                                                                     Responding to at least 75% of fan questions on your Fan Page.3.  Communica7ng  in  a  7mely  fashion                                                                         Responding on time to your fans is crucial. #sociallydevoted Being socially devoted is a new form of relations. We hope to open a new discussion about social openness.
    • Defining  SOCIALLY  DEVOTED  1.   Opening  Yourselves                                                                                                           Making sure your Fan Page has an open wall.
    • Defining  SOCIALLY  DEVOTED  2.   Responding  to  fan  ques7ons                                                                           Responding to at least 75% of fan questions on your Fan Page. Ques7on  Response  Rate   Data Range: May 14, 2012 – June 14, 2012 Responded Not Responded
    • Defining  SOCIALLY  DEVOTED  3.   Communica7ng  in  a  7mely  fashion                                                     Responding on time to your fans is crucial. 80 % 60 % 40 % 20 % 0% Under 10 min 10 – 30 min 30 – 90 min 90 min – 6 hrs 6 – 12 hrs
    • Socially  Devoted  Q2  2012   70%  of  All   Ques7ons*   Are  not  responded…  * for brands
    • Socially  Devoted  Q2  2012  * for brands
    • Top  Socially  Devoted  Industries  
    • Socially  Devoted  site   www.socially-­‐devoted.com    
    • “Socially  Devoted”     presented  by  
    • Tweet  About  It!    #sociallydevoted    
    • Socially  Devoted  Awards   # Brand #Q posted Answered Ignored Difference 1 Privalia Brasil 1 958 1 583 375 1 208 2 Peixe Urbano 2 572 1 819 753 1 066 3 Santander Brasil 1 026 845 181 664 4 TAM Airlines 976 812 164 648 5 Groupon Brasil 1 814 1 195 619 576 6 Nextel Brasil 925 748 177 571 7 Bradesco 670 547 123 424 8 Netshoes 763 561 202 359 9 GVT 1 220 774 446 328 10 TRESemmé Brasil 531 426 105 321