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CFBR 2012 | Socialbakers Socially Devoted
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CFBR 2012 | Socialbakers Socially Devoted

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Premiação das 10 marcas brasileiras consideradas "Socially Devoted" pelas métricas do Socialbakers.

Premiação das 10 marcas brasileiras consideradas "Socially Devoted" pelas métricas do Socialbakers.

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  • 1. “Socially  Devoted”     presented  by  
  • 2. Methodology  How  to  define  social  rela7ons?  
  • 3. “Socially  Devoted”     Devoted     =    the  act  of  devo2ng  <devo2on  of  2me  and  energy>  
  • 4. Defining  SOCIALLY  DEVOTED  Manifest  1.  Opening  Yourselves                                                                                                                                                           Making sure your Fan Page has an open wall.  2.  Responding  to  fan  ques7ons                                                                                                     Responding to at least 75% of fan questions on your Fan Page.3.  Communica7ng  in  a  7mely  fashion                                                                         Responding on time to your fans is crucial. #sociallydevoted Being socially devoted is a new form of relations. We hope to open a new discussion about social openness.
  • 5. Defining  SOCIALLY  DEVOTED  1.   Opening  Yourselves                                                                                                           Making sure your Fan Page has an open wall.
  • 6. Defining  SOCIALLY  DEVOTED  2.   Responding  to  fan  ques7ons                                                                           Responding to at least 75% of fan questions on your Fan Page. Ques7on  Response  Rate   Data Range: May 14, 2012 – June 14, 2012 Responded Not Responded
  • 7. Defining  SOCIALLY  DEVOTED  3.   Communica7ng  in  a  7mely  fashion                                                     Responding on time to your fans is crucial. 80 % 60 % 40 % 20 % 0% Under 10 min 10 – 30 min 30 – 90 min 90 min – 6 hrs 6 – 12 hrs
  • 8. Socially  Devoted  Q2  2012   70%  of  All   Ques7ons*   Are  not  responded…  * for brands
  • 9. Socially  Devoted  Q2  2012  * for brands
  • 10. Top  Socially  Devoted  Industries  
  • 11. Socially  Devoted  site   www.socially-­‐devoted.com    
  • 12. “Socially  Devoted”     presented  by  
  • 13. Tweet  About  It!    #sociallydevoted    
  • 14. Socially  Devoted  Awards   # Brand #Q posted Answered Ignored Difference 1 Privalia Brasil 1 958 1 583 375 1 208 2 Peixe Urbano 2 572 1 819 753 1 066 3 Santander Brasil 1 026 845 181 664 4 TAM Airlines 976 812 164 648 5 Groupon Brasil 1 814 1 195 619 576 6 Nextel Brasil 925 748 177 571 7 Bradesco 670 547 123 424 8 Netshoes 763 561 202 359 9 GVT 1 220 774 446 328 10 TRESemmé Brasil 531 426 105 321

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