My SEO Toolbox - SES New York 2009

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This is my presentation from the panel "SEO: Tools of the Trade. My SEO Toolbox" at SearchEngineStrategies New York 2009. Have fun!

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My SEO Toolbox - SES New York 2009

  1. 1. my SEO toolbox marcus tandler I mediadonis.net
  2. 2. who are you ? marcus tandler I mediadonis.net
  3. 3. marcus tandler I mediadonis.net
  4. 4. marcus tandler I mediadonis.net
  5. 5. that´s me marcus tandler I mediadonis.net
  6. 6. SEO for about 10 years marcus tandler I mediadonis.net
  7. 7. Online Marketer with passion marcus tandler I mediadonis.net
  8. 8. SuperAffiliate well... I gotta make money marcus tandler I mediadonis.net
  9. 9. so what´s in your toolbox ? marcus tandler I mediadonis.net
  10. 10. there´s loads of free stuff like Yahoo Siteexplorer, SEO Toolbar etc. marcus tandler I mediadonis.net
  11. 11. and loads of self-coded stuff ... you really don´t wanna see marcus tandler I mediadonis.net
  12. 12. but today I wanna show you 3 great tools ... which unfortunatly are neither free nor self-coded marcus tandler I mediadonis.net
  13. 13. No. 1 marcus tandler I mediadonis.net
  14. 14. syntryx www.syntryx.com marcus tandler I mediadonis.net
  15. 15. so what´s syntryx? • syntryx is basically a searchengine ‣ but you don´t search with it... ‣ ... you just use their backend data ‣ and there´s LOADS of data to harvest! marcus tandler I mediadonis.net
  16. 16. ‣ Search like you´d search on Google marcus tandler I mediadonis.net
  17. 17. ‣ find all links to one or more of your competitors marcus tandler I mediadonis.net
  18. 18. ‣ find all links to one or more of your competitors marcus tandler I mediadonis.net
  19. 19. ‣ Get all SEO links marcus tandler I mediadonis.net
  20. 20. ‣ or export them all to Excel marcus tandler I mediadonis.net
  21. 21. • Great for link analysis ‣ Why is a site ranking for a peticular keyword • Great for finding new links ‣ Me too! • Great for competitive analysis ‣ see what your competitors are doing marcus tandler I mediadonis.net
  22. 22. No. 2 marcus tandler I mediadonis.net
  23. 23. searchmetrics www.searchmetrics.com marcus tandler I mediadonis.net
  24. 24. what´s searchmetrics? • Integrated search analytics for SEO (& PPC) ‣ Track your domain performance ‣ Track your keyword positions ‣ Track your competitors marcus tandler I mediadonis.net
  25. 25. ‣ Track your keyword positions marcus tandler I mediadonis.net
  26. 26. but aren´t keyword ranking reports dead? ... due to universal / blended search marcus tandler I mediadonis.net
  27. 27. ‣ you can also track images / news & videos marcus tandler I mediadonis.net
  28. 28. • Monitor overall domain performance of your competitors marcus tandler I mediadonis.net
  29. 29. also try to incorporate that data with your analytics data marcus tandler I mediadonis.net
  30. 30. ‣ Discover the potential of your keywords marcus tandler I mediadonis.net
  31. 31. • Great for tracking keyword positions ‣ even universal / blended search • Great for monitoring your competitors ‣ keep an eye on these guys! • Great for highlighting keyword traffic potential ‣ what to focus your SEO powers on marcus tandler I mediadonis.net
  32. 32. No. 3 marcus tandler I mediadonis.net
  33. 33. sistrix www.sistrix.de marcus tandler I mediadonis.net
  34. 34. what´s sistrix? • A huge scrape of Google SERPs • Unfortunatly only available for the german market yet... marcus tandler I mediadonis.net
  35. 35. ‣ Domain stats + where does a site rank? marcus tandler I mediadonis.net
  36. 36. ‣ Find out about Google penalties marcus tandler I mediadonis.net
  37. 37. ‣ another Google penalty indicator... marcus tandler I mediadonis.net
  38. 38. ‣ ... definite +30 penalty marcus tandler I mediadonis.net
  39. 39. • Great for a quick look at a specific domain ‣ what does the domain rank for? • Great for finding Google penalties ‣ without loads of research • Monitoring specific SERPs over time ‣ for every single domain! marcus tandler I mediadonis.net
  40. 40. and last but not least the most important SEO tool marcus tandler I mediadonis.net
  41. 41. marcus tandler I mediadonis.net
  42. 42. why? marcus tandler I mediadonis.net
  43. 43. marcus tandler I mediadonis.net
  44. 44. Contact me Marcus Tandler Absolutly overpriced SEO Consulting www.mediadonis.net Twitter.com/Mediadonis

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