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Advanced Keyword Research / SES New York 2010

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My presentation from the "Advanced Keyword Research" panel at SearchengineStrategies 2010 in New York.

My presentation from the "Advanced Keyword Research" panel at SearchengineStrategies 2010 in New York.

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    • 1. Advanced Keyword Research Keyword Research for SEO marcus tandler I mediadonis.net
    • 2. Hey, I´m Marcus marcus tandler I mediadonis.net
    • 3. marcus tandler I mediadonis.net
    • 4. ok, ha ha marcus tandler I mediadonis.net
    • 5. SEO for over 10 years marcus tandler I mediadonis.net
    • 6. Online Marketer with passion marcus tandler I mediadonis.net
    • 7. SuperAffiliate well... I gotta make money marcus tandler I mediadonis.net
    • 8. Bavarian marcus tandler I mediadonis.net
    • 9. ok, let´s go marcus tandler I mediadonis.net
    • 10. since we´re talking about advanced keyword research... marcus tandler I mediadonis.net
    • 11. ... you probably already did you basic research Wordtracker, Google, Keyword Discovery etc. marcus tandler I mediadonis.net
    • 12. but how to find even more (and maybe better) keywords? marcus tandler I mediadonis.net
    • 13. know your industry! what´s your target audience also searching for? marcus tandler I mediadonis.net
    • 14. know your enemy! what competitors are you up against, and which keywords are they targeting? marcus tandler I mediadonis.net
    • 15. Rapid.Searchmetrics.com Text marcus tandler I mediadonis.net
    • 16. which one´s aren´t you targeting? marcus tandler I mediadonis.net
    • 17. Rapid.Searchmetrics.com common organic keywords... marcus tandler I mediadonis.net
    • 18. Rapid.Searchmetrics.com common paid keywords... marcus tandler I mediadonis.net
    • 19. which keywords are your competitors ranking for ... ... that you don´t rank for? marcus tandler I mediadonis.net
    • 20. Tools.Sistrix.de Your competitors rank for all these sweet terms - join the club! marcus tandler I mediadonis.net
    • 21. and also... marcus tandler I mediadonis.net
    • 22. ... which great keywords aren´t you ranking for in the Top 10? marcus tandler I mediadonis.net
    • 23. Tools.Sistrix.de Focus on these Keywords marcus tandler I mediadonis.net
    • 24. and don´t forget about Universal Search! marcus tandler I mediadonis.net
    • 25. SEO is not about just ranking on No.1 anymore marcus tandler I mediadonis.net
    • 26. Rule the SERPs marcus tandler I mediadonis.net
    • 27. which keywords trigger a universal search result? great chance to have a 2nd property in the Top10 marcus tandler I mediadonis.net
    • 28. Rapid.Searchmetrics.com marcus tandler I mediadonis.net
    • 29. but it´s not just about finding those keywords! are they really worth the SEO effort? marcus tandler I mediadonis.net
    • 30. cluster your keywords marcus tandler I mediadonis.net
    • 31. marcus tandler I mediadonis.net
    • 32. find out their „real“ traffic volume using Google AdWords & [exact match] marcus tandler I mediadonis.net
    • 33. or just ask Wikipedia marcus tandler I mediadonis.net
    • 34. Stats.Grok.se marcus tandler I mediadonis.net
    • 35. and listen to your users marcus tandler I mediadonis.net
    • 36. „Check out your logs to see what users are typing.“ GoogleGuy (2005) marcus tandler I mediadonis.net
    • 37. and never forget! marcus tandler I mediadonis.net
    • 38. marcus tandler I mediadonis.net
    • 39. Contact me Marcus Tandler Absolutly overpriced SEO Consulting www.mediadonis.net Twitter.com/Mediadonis
    • 40. Support SEOsForCharity
    • 41. Appendix marcus tandler I mediadonis.net
    • 42. Rapid.Searchmetrics.com marcus tandler I mediadonis.net
    • 43. Rapid.Searchmetrics.com marcus tandler I mediadonis.net