Social MediaUsing it to Your AdvantageDavid L. SmithMarcus Pratt
Why We’re Here TodayLearn how you can use Social Media to:Create lead generation and sales developmentComplement tradition...
Don’t Worry, We’re Experts                             3
5 Truths About Social Media1. Engagement cant be seen in dollars2. Social is similar to PR; money cant buy everything3. Fa...
How are People Using Social Media?Clear difference between personal and professional networks                             ...
Personal vs. Professional NetworksContent expectations vary depending on type of network                                  ...
But:What is a Professional Social Network?and What is a Personal Social Network?                                         7
OVERVIEW OF SOCIALNETWORKS
Best for personal useFriending is two-wayFun, lighter to connect withindividualsHuge ScaleRapidly changing platformrequire...
TwitterOffers 1 on 1 connection1 way connections – youcan follow anyone with apublic accountAbility to align with topics o...
TwitterLarge repository ofinformation via searchVery real-time, and verypublicAnyone can follow you; non-followers can see...
Built for BusinessGood platform to establishleadership on a topicExcellent for light-touchnetworking                      ...
In some ways a Rolodexthat updates automaticallyBest tool for recruitmentAllows you to knowsomething about those youhaven’...
Compelling imagery is a mustUnique in suburban female skewing audience that kick-started the fastest growing social networ...
Popular amongdesign/fashion/art crowdStrong platform for brandswith visual contentFull of products; great fordriving retai...
Brands, firms, and individuals finding use for Google Hangoutsgroup video chat feature   • Support & troubleshooting   • C...
Organization of contacts into“circles”Allows for posting of onething to a professional group,and another to close friendsL...
Other Social Networks        Longer form content and thought leadership        Newer, focus on sharing with close connecti...
THINGS TO DOTHINGS NOT TO DO
Best PracticesSet goals & pick the best toolsfor youKeep the broader relationship inmindKnow who might see yourposting – i...
Best PracticesBe transparent – affiliations, name, photo create trustBe human & be yourselfA picture is worth 1,000 words ...
Worst PracticesUnneeded or unfoundednegativityChiming in with nothing newto sayIrrelevant yet controversialtopicsIgnoring ...
HOW TO
You are probably alreadyon FacebookCheck privacy settings – who can see what?Are you showing yourbirthday only, or year?  ...
What brand pages haveyou liked? Clients?Prospects?Keep it personal, clean,and remember this is forfriendsUnderstand how pa...
TwitterWhat are you here for?Following/reading?Getting a message out?Finding new contacts?Tracking customers?             ...
TwitterChoose your handle &profile carefullyConsider linking to contentyou like or find interestingDon’t feel obligated to...
More important than a resumeMake your profile completeGet recommendationsLook at your company pageIncreasingly a good sour...
Use the search function:• Anyone you’re meeting• Look at & follow companies  you’re tracking regularly• Larger network = b...
Do you need to contribute?What categories do you want toalign to?Know what your clients aredoing on PinterestIf an avid Pi...
You may have a profile you don’t know about?Hooks into Google productsSet up a profile, even if not usedConsider traction ...
What’s Your RankingKlout & Kred aim tomeasure socialinfluenceSystems are imperfect,but trend data can beused to track goal...
BUILDING A BRAND
Building your Company’s BrandDoes your companyhave a Social Mediapolicy?Do you know what it is?Know what you canshareWe ar...
Building your Company’s BrandKeep up to date on newsWhat posts can you amplify?  Corporate PR  News and views  Success sto...
Building a Personal BrandAlign with your existing brandDecide how you want toposition yourself within eachnetwork(Audience...
Generating LeadsRecognize the differencebetween finding prospects andgenerating qualified leadsDon’t be too pushy on socia...
Thank You!Slides will be posted to Slideshare:http://www.slideshare.net/mediadlsFollow us on Twitter:@mawkus@mediadls     ...
APPENDIX
Sources & Additional Resourceshttp://www.cnn.com/2012/09/15/showbiz/tv/second-screen-tv-our-mobile-society/http://info.spr...
Where do Consumers Engage with Brands?                                         41
Upcoming SlideShare
Loading in …5
×

Social Media: How to use it to your advantage

1,187 views

Published on

STAR Training conference held on 9/27/12
Presented by David L. Smith & Marcus Pratt of Mediasmith

Learn how you can use Social Media to:
• Create lead generation and sales development
• Compliment traditional media campaigns
• Create a powerful online personal profile and brand
• Separate your professional life from your personal life

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,187
On SlideShare
0
From Embeds
0
Number of Embeds
478
Actions
Shares
0
Downloads
18
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Social Media: How to use it to your advantage

  1. 1. Social MediaUsing it to Your AdvantageDavid L. SmithMarcus Pratt
  2. 2. Why We’re Here TodayLearn how you can use Social Media to:Create lead generation and sales developmentComplement traditional media campaignsCreate a powerful online personal profile and brandSeparate your professional life from your personal life Let’s talk about using Social Media for Business 2
  3. 3. Don’t Worry, We’re Experts 3
  4. 4. 5 Truths About Social Media1. Engagement cant be seen in dollars2. Social is similar to PR; money cant buy everything3. Facebook isnt a megaphone, Twitter’s not a podium4. Youre being watched – by your competitors, customers, prospects, employees & co-workers5. Content rarely goes viral 4
  5. 5. How are People Using Social Media?Clear difference between personal and professional networks 5
  6. 6. Personal vs. Professional NetworksContent expectations vary depending on type of network 6
  7. 7. But:What is a Professional Social Network?and What is a Personal Social Network? 7
  8. 8. OVERVIEW OF SOCIALNETWORKS
  9. 9. Best for personal useFriending is two-wayFun, lighter to connect withindividualsHuge ScaleRapidly changing platformrequires adaptability andattention 9
  10. 10. TwitterOffers 1 on 1 connection1 way connections – youcan follow anyone with apublic accountAbility to align with topics orcontent via linkingFollowing experts cancreate a personal news feed 10
  11. 11. TwitterLarge repository ofinformation via searchVery real-time, and verypublicAnyone can follow you; non-followers can see yourtweets too 11
  12. 12. Built for BusinessGood platform to establishleadership on a topicExcellent for light-touchnetworking 12
  13. 13. In some ways a Rolodexthat updates automaticallyBest tool for recruitmentAllows you to knowsomething about those youhaven’t yet metLook up clients, prospects,potential employees 13
  14. 14. Compelling imagery is a mustUnique in suburban female skewing audience that kick-started the fastest growing social network (ever) 14
  15. 15. Popular amongdesign/fashion/art crowdStrong platform for brandswith visual contentFull of products; great fordriving retail traffic 15
  16. 16. Brands, firms, and individuals finding use for Google Hangoutsgroup video chat feature • Support & troubleshooting • Collaboration • Mini Virtual Conference 16
  17. 17. Organization of contacts into“circles”Allows for posting of onething to a professional group,and another to close friendsLacking broad stickinessnow, but always keep an eyeon Google 17
  18. 18. Other Social Networks Longer form content and thought leadership Newer, focus on sharing with close connections Locations and check ins For foodies Major revamp in the works Corporate social environments Blog hosting, with Twitter-like features Who knows? 18
  19. 19. THINGS TO DOTHINGS NOT TO DO
  20. 20. Best PracticesSet goals & pick the best toolsfor youKeep the broader relationship inmindKnow who might see yourposting – is it public or private?Remember “traditional” mediatie-ins84% of Smartphone owners usetheir phones while watching TV(Nielsen) 20
  21. 21. Best PracticesBe transparent – affiliations, name, photo create trustBe human & be yourselfA picture is worth 1,000 words 21
  22. 22. Worst PracticesUnneeded or unfoundednegativityChiming in with nothing newto sayIrrelevant yet controversialtopicsIgnoring customers is a no-no 22
  23. 23. HOW TO
  24. 24. You are probably alreadyon FacebookCheck privacy settings – who can see what?Are you showing yourbirthday only, or year? 24
  25. 25. What brand pages haveyou liked? Clients?Prospects?Keep it personal, clean,and remember this is forfriendsUnderstand how pages &posting workFamiliarize yourself with adproducts 25
  26. 26. TwitterWhat are you here for?Following/reading?Getting a message out?Finding new contacts?Tracking customers? 26
  27. 27. TwitterChoose your handle &profile carefullyConsider linking to contentyou like or find interestingDon’t feel obligated to followDon’t spam with @repliesor Direct Messages 27
  28. 28. More important than a resumeMake your profile completeGet recommendationsLook at your company pageIncreasingly a good source oftrends and news with“LinkedIn Today” 28
  29. 29. Use the search function:• Anyone you’re meeting• Look at & follow companies you’re tracking regularly• Larger network = better resultsThink of a connection as a smallendorsementAdd those you aremeeting/doing business withConsider pro account 29
  30. 30. Do you need to contribute?What categories do you want toalign to?Know what your clients aredoing on PinterestIf an avid Pinner, consider abrowser plug-in 30
  31. 31. You may have a profile you don’t know about?Hooks into Google productsSet up a profile, even if not usedConsider traction gained in photography community 31
  32. 32. What’s Your RankingKlout & Kred aim tomeasure socialinfluenceSystems are imperfect,but trend data can beused to track goalsFriend and followercounts are noteverything
  33. 33. BUILDING A BRAND
  34. 34. Building your Company’s BrandDoes your companyhave a Social Mediapolicy?Do you know what it is?Know what you canshareWe are all brandambassadors 34
  35. 35. Building your Company’s BrandKeep up to date on newsWhat posts can you amplify? Corporate PR News and views Success stories Launches 35
  36. 36. Building a Personal BrandAlign with your existing brandDecide how you want toposition yourself within eachnetwork(Audiences do cross over)Provide updates to friends andrelativesCurate important informationand updatesPhotos, photos photos 36
  37. 37. Generating LeadsRecognize the differencebetween finding prospects andgenerating qualified leadsDon’t be too pushy on socialchannelsUse proven tools to establishcontact - okay to pick up thephone or send an email whensellingIdentify companies with a need 37
  38. 38. Thank You!Slides will be posted to Slideshare:http://www.slideshare.net/mediadlsFollow us on Twitter:@mawkus@mediadls 38
  39. 39. APPENDIX
  40. 40. Sources & Additional Resourceshttp://www.cnn.com/2012/09/15/showbiz/tv/second-screen-tv-our-mobile-society/http://info.spredfast.com/rs/spredfast/images/Spredfast-Engagement-Index-Benchmark-Final.pdfhttp://pinterest.com/pin/124693483403750740/?utm_source=sendgrid.com&utm_medium=email&utm_campaign=share_pinhttp://www.cnn.com/2012/09/15/showbiz/tv/second-screen-tv-our-mobile-society/http://pelfusion.com/twitter-2012-latest-statistics-infographic/
  41. 41. Where do Consumers Engage with Brands? 41

×