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evaluation of my media assignment. (mediadec.blogspot.com)

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  1. 1. D e c l aAnS C o nE nDo Il lA y M
  2. 2. My front page could be described as following usual conventions. One of these would be the masthead. It is large, bold and orientated towards the top of the page much like near enough every other front page of a magazine. To develop this, however, I have tried to integrate the masthead into the graphic design to emphasise the correlation between the angular image and the similarly angular font. Matching similar traits in my magazine really was important to me because I felt that symmetry makes the page feel altogether more balanced. A lot of magazines use similar concepts to make the magazine more aesthetically pleasing. One of the main uses of balancing aspects of a page that magazines often use is the point of a colour scheme. As seen in the “NME” cover on the far right, the colour scheme is mostly based around the colours of the subject (Laura Marling) which is predominantly grey, black and blue and so, therefore is the magazine design. I have tried to base my colour scheme in thesame way by surrounding my subject with the colours he is wearing. The green of his tee shirt echoes that of the masthead background and the incentive box whilst the “In what ways does grey of his jumper matches that of the background. Obviously my subject would look bad without the blue highlight due to the competing grey tones your media product however, because of the break in between the two tones, they go quite well together. Of course, the blue smoke is taken from the blue of the original picture use, develop or which then inspired the blue text. The busy feel of the cover correlates with the challenge forms and atmosphere created by the genre of the music that I have addressed. By developing usual conventions, I have unwittingly conventions of real seemed to challenge them. This is probably because they are so extreme in how they have been developed but overall, I feel that my cover is relevant to my target media products?” audience.
  3. 3. My contents page also develops usual conventions in a similar way that my cover page does: that is that it also challenges them simultaneously. Much like the far right image from Vibe magazine, I like the idea of the contents being a more subdued contestant in the battle for dominance between the cover and contents. It is because of this idea that I have chosen to use a mostly monochrome colour scheme whist retaining a flash of some emphasised colour (due to the black and white of the rest of the page) so the page still is exciting to look at. This colour is obviously present in the masthead and the design behind it. I have kept the colours similar to the cover page so the magazine flows and feels connected. The image I have used was taken at an odd angle and one corner was cutoff by the unusual crop which I thought was interesting. I liked the way that this created an angular structure that echoed that of the masthead design and the front cover. I emphasised this convention by cutting out other parts of the image and adding in fractured shapes that also come into play on the design of my double page spread. I have used a single, large image- as do most magazine “In what ways does contents pages so that the viewer is not dazzled by a confusing ensemble of pictures. After all, I have already got the audiences attention by the front cover, there is your media product no need for an “in your face” approach anymore. The page is neutral so the viewer is able to simply explore the image and text. Whereas in Vibe magazine’s page, use, develop orthere is a high contrast between a white background and black text, mine is a dark background and therefore a challenge forms and white text colour to perform the same high contrast concept only in reverse. conventions of real media products?”
  4. 4. My target audience is, to coin the stereotype: “nerds”. This is a rather derogatory term for a specific group of people who enjoy computers and other such hardwareand in some cases, the music that the machines can help them to produce. As the term suggests, this genre of music, and the people who like it often get a badreputation so I have tried to shift away from the “geeky” stereotype and make the people look interesting and cool without deducting the “nerd-roots” as it were. There are still elements of the stereotype with theelectronic colours and angular designs but they are used in a visually stimulating way. I feel that I have portrayed my particular target audience in a good light, one that I hope would be welcomed by that genre of person and also as a whole by the rest of their peers. “How does your media product represent particular social groups?”
  5. 5. My main inspiration for both genre and the use of graphic design mixed with photography stemmed fromSlices magazine. I really had to search to find a magazine “What type of media that covered the electronic music genre but it was certainly worth the hunting. Putting my work next to Slices , it is obvious how it has influenced me. For this institution mightreason, I would aspire for my magazine to be distributedby “electronic beats”- the same company that distribute distribute your mediaSlices. I feel that my magazine would hold it’s own when sold alongside Slices, this is because my magazine targets a sub genre of electronic music rather than just product and why?” electronic music as a whole. For Chiptune fans, my magazine would possibly be more sought after. The places where my magazine would be available to buy would be either online like Slices or in select shops that my target audience are likely to visit. Comic shops, computer shops, etc.
  6. 6. My intended audience is anybody who enjoys the genreof music I am celebrating through my magazine, whether they are Chiptune artists, builders of chiptune software or hardware or just Chiptune fans. As simple as. I intended my magazine to be made for those who would wish to buy it and that could be anybody yet it is morelikely that those would want to read my magazine would obviously be people who like the genre.The targeted age ranges from around twelve years old to possibly mid-twenties. I have targeted a young audience because the magazine designs match the age range, as do the models used alongside the designs. Because I made the designs myself and I am within this age range, I felt that it would make sense to target myself as a consumer and my friends so they would be able to accurately peer assess my work and so as to best understand what I wanted to do. “Who would be the audience for your media product?”
  7. 7. I first looked at a similar magazine in terms of the music it has chosen to base “How did you itself upon and focused on similar traits that I found to be effective within the design work of Slices. The thing that stood out to me was the mix of two medias, graphic design and attract/address your photography- more specifically, the use of angular shapes. It is this inspiration that led me to take the first picture of inside a gymnasium. I liked the colours audience?” and they correlated with my responses from my questionnaire. I also liked the shape of the walls that were similar to the design above, left. After development in Photoshop, I had made it into a more art like design than a photograph.I then correlated the colours of the background image with my model and then the other aspects to the collaborate two. I added in an incentive that was stillrelevant to the Chiptune genre to back up the eye catching colours and shapes.
  8. 8. “What have you learnt about I started off with a basic knowledge of Photoshop however, it was not nearly enough (without development) to complete the outcome of this assignment technologies from the with. I developed my understanding of the pen tool, which I found to be very useful to cut out objects with a very clean line that I would usually use a magic wand tool for. I also realised that I can download brushes which really helped process ofme to be creative with my designs and not limited to the default design options. I used brushes to outline objects that would otherwise look stamped on to the constructing this background (above, right) and to also use as shapes to give postures context. (below, left) I will use these techniques that I have now learned in further projects. product?”
  9. 9. Placing my designs next to each other makes it obviousthat I have progressed substantially from my preliminary task. I can use the pen tool a lot better, I have taken better quality images and took into account postures of subjects. I have been able to be more creative since discovering brushes and utilised my newly learned eye for composition. I have learned that a more subtle approach is sometimes a lot better and produces a lot more clean-looking results. I feel that I have been taught and executed what is needed to create a professional style magazine and I have enjoyed doing so. Dec. “Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?”