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Social Media Presentation (Vienna, 20 April 2009)

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    Social Media Presentation (Vienna, 20 April 2009) - Presentation Transcript

    1. Facebook & Twitter & Co Mat Morrison Monday April 20, 2009
    2. mediaczar.com/blog
    3. @mediaczar
    4. Ich spreche kein Deutsch
    5. Ich verstehe nur “Bahnhof”
    6. I do speak too fast
    7. And like to move around a lot
    8. Should I buy an iPhone?
    9. 8 people answered on day 1
    10. 19 answers
    11. 7 in the first hour
    12. “The only drawback is that it’s a bit shit as a phone sometimes...”
    13. “...but it’s 95% of the hopes and dreams of humanity”
    14. 70% of Austria is online
    15. Only 10% currently on Facebook
    16. Only going one direction
    17. 3 things to talk about
    18. 1: What is Social Media?
    19. 2: How to approach Social Media?
    20. 3: How to integrate digital into your campaigns
    21. What IS Social Media?
    22. Any technology that lets people publish their thoughts, opinions, beliefs?
    23. A conversation?
    24. A bunch of private conversations that have now become public?
    25. Brands have to become more human?
    26. A PRACTICAL definition
    27. Social Social Knowledge Sharing Social Social Bookmarks Networks Social News
    28. Social Social Knowledge Sharing Blogs Photo sharing Social Social Bookmarks Video sharing Networks Social News
    29. Social Social Knowledge Sharing Wikipedia Social Answer Sites Social Bookmarks Networks Social News
    30. Social Social Knowledge Sharing Facebook Social LinkedIn Social Bookmarks Twitter Networks Social News
    31. Social Social Knowledge Sharing Digg Social Reddit Social Bookmarks Networks Social News
    32. Social Social Knowledge Sharing Delicious Social Social Mr Wong Bookmarks Networks Social News
    33. Why does this matter?
    34. United Kingdom Social Knowledge Social Sharing Social Network Social Network Social Network
    35. Österreich Social Knowledge Social Knowledge Text Social Sharing Social Network Social Knowledge Social Network
    36. Social Network Social Sharing Social Network Social Sharing Social Network
    37. Dell: A Case Study
    38. Social Sharing
    39. Social Answers
    40. Social Sharing
    41. Social Sharing
    42. Social Network
    43. Social Network
    44. Social Answers
    45. Social Network
    46. How to APPROACH Social Media
    47. Listen
    48. Respond
    49. Influence
    50. Enlist
    51. Listen & Respond
    52. Lots of FREE tools
    53. Grab the RSS feeds...
    54. ...and bring them together in ONE convenient place
    55. ...and make it someone’s job
    56. 3: How to integrate digital into your campaigns
    57. Where do digital channels FIT?
    58. How do we do JOINED-UP thinking?
    59. The INTEGRATION Triangle
    60. “Real World” Digital Traditional Channels Media
    61. Strengths Always on/on demand Digital Channels Customer managed relationships/ interactive/self-service (feedback) Messages can spread far and wide Permanent, searchable multi-media records Weaknesses Un-mediagenic Less message control: everyone can have an opinion and a voice! Cluttered, fragmented environment Permanent, searchable multi-media records
    62. Strengths Always on/on demand Digital Channels Customer managed relationships/ interactive/self-service (feedback) Messages can spread far and wide Permanent, searchable multi-media records Weaknesses Un-mediagenic Less message control: everyone can have an opinion and a voice! Cluttered, fragmented environment Permanent, searchable multi-media records
    63. Traditional Media Strengths Broadest audience reach (still!) High impact & highly-valued by audience Established channels and best practice Relatively high degree of message control Weaknesses High requirements for story Long lead times Limited back channel Fish & chip wrapper
    64. “I get 900K+ visitors a week to whatcar.com and 127K readers a month to the magazine.... ..but people still think that the magazine is much more valuable to be in.” Steve Fowler, Group Editor, What Car
    65. Traditional Media Strengths Broadest audience reach (still!) High impact & highly-valued by audience Established channels and best practice Relatively high degree of message control Weaknesses Limited back channel High requirements for story Long lead times Short attention span Fish & chip wrapper
    66. Real World Strengths Highest impact Mediagenic High “talkability” Established channels and best practice Weaknesses Transient Low reach High cost of involvement
    67. 350 people on your website is an abject FAILURE...
    68. But 350 people in a Bahnhof is a STORY
    69. “Real World” Digital Traditional Channels Media
    70. SIMPLE RULE Move audience from corner to corner
    71. “Real World” Promote Digital Traditional Channels Media
    72. “Real World” uit cr Re Digital Traditional Channels Media
    73. “Real World” Int e res t Digital Traditional Channels Media
    74. “Real World” ve i h rc A Digital Traditional Channels Media
    75. “Real World” Content Digital Traditional Channels Media
    76. “Real World” plus :60 TVC 2 weeks Digital Traditional Channels Media
    77. “Real World” :60 TVC Radio Cross-track/Outdoor €3m Digital Traditional Channels Media
    78. “Real World” uit cr Re Digital Traditional Channels Media
    79. “Real World” Int e res t Digital Traditional Channels Media
    80. “Real World” ve i h rc A Digital Traditional Channels Media
    81. Reduce UK’s CO2 emissions by at least 80% by 2050
    82. Include emissions from international SHIPPING and AVIATION
    83. “Real World” uit cr Re Digital Traditional Channels Media
    84. “Real World” Int e res t Digital Traditional Channels Media
    85. “Real World” e hiv Arc Digital Traditional Channels Media
    86. “Real World” Digital Traditional Channels Media
    87. Where do digital channels FIT?
    88. 350 people on your website is an abject FAILURE...
    89. But 350 people in a Bahnhof is a STORY
    90. SIMPLE RULE Move from corner to corner of the INTEGRATION triangle

    + Mat MorrisonMat Morrison, 6 months ago

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