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Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
Vienna Social Media Conf, 20 April 2009
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Vienna Social Media Conf, 20 April 2009

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These are the slides that accompanied a presentation I gave last night at IKP’s kom.update. It was a LONG presentation, so it covers a working "Practical definition" of Social Media (by no means the …

These are the slides that accompanied a presentation I gave last night at IKP’s kom.update. It was a LONG presentation, so it covers a working "Practical definition" of Social Media (by no means the only definition!), Porter Novelli’s "4 step" approach to addressing Social Media, and the Integration Triangle.

I want to thank IKP for the opportunity to come to Vienna to give this talk! Find out more at http://www.ikp.at

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Transcript

  • 1. Facebook & Twitter & Co Mat Morrison Monday April 20, 2009
  • 2. mediaczar.com/blog
  • 3. @mediaczar
  • 4. Ich spreche kein Deutsch
  • 5. Ich verstehe nur “Bahnhof”
  • 6. I do speak too fast
  • 7. And like to move around a lot
  • 8. Should I buy an iPhone?
  • 9. 8 people answered on day 1
  • 10. 19 answers
  • 11. 7 in the first hour
  • 12. “The only drawback is that it’s a bit shit as a phone sometimes...”
  • 13. “...but it’s 95% of the hopes and dreams of humanity”
  • 14. 70% of Austria is online
  • 15. Only 10% currently on Facebook
  • 16. Only going one direction
  • 17. 3 things to talk about
  • 18. 1: What is Social Media?
  • 19. 2: How to approach Social Media?
  • 20. 3: How to integrate digital into your campaigns
  • 21. What IS Social Media?
  • 22. Any technology that lets people publish their thoughts, opinions, beliefs?
  • 23. A conversation?
  • 24. A bunch of private conversations that have now become public?
  • 25. Brands have to become more human?
  • 26. A PRACTICAL definition
  • 27. Social Social Knowledge Sharing Social Social Bookmarks Networks Social News
  • 28. Social Social Knowledge Sharing Blogs Photo sharing Social Social Bookmarks Video sharing Networks Social News
  • 29. Social Social Knowledge Sharing Wikipedia Social Answer Sites Social Bookmarks Networks Social News
  • 30. Social Social Knowledge Sharing Facebook Social LinkedIn Social Bookmarks Twitter Networks Social News
  • 31. Social Social Knowledge Sharing Digg Social Reddit Social Bookmarks Networks Social News
  • 32. Social Social Knowledge Sharing Delicious Social Social Mr Wong Bookmarks Networks Social News
  • 33. Why does this matter?
  • 34. United Kingdom Social Knowledge Social Sharing Social Network Social Network Social Network
  • 35. Österreich Social Knowledge Social Knowledge Text Social Sharing Social Network Social Knowledge Social Network
  • 36. Social Network Social Sharing Social Network Social Sharing Social Network
  • 37. Dell: A Case Study
  • 38. Social Sharing
  • 39. Social Answers
  • 40. Social Sharing
  • 41. Social Sharing
  • 42. Social Network
  • 43. Social Network
  • 44. Social Answers
  • 45. Social Network
  • 46. How to APPROACH Social Media
  • 47. Listen
  • 48. Respond
  • 49. Influence
  • 50. Enlist
  • 51. Listen & Respond
  • 52. Lots of FREE tools
  • 53. Grab the RSS feeds...
  • 54. ...and bring them together in ONE convenient place
  • 55. ...and make it someone’s job
  • 56. 3: How to integrate digital into your campaigns
  • 57. Where do digital channels FIT?
  • 58. How do we do JOINED-UP thinking?
  • 59. The INTEGRATION Triangle
  • 60. “Real World” Digital Traditional Channels Media
  • 61. Strengths Always on/on demand Digital Channels Customer managed relationships/ interactive/self-service (feedback) Messages can spread far and wide Permanent, searchable multi-media records Weaknesses Un-mediagenic Less message control: everyone can have an opinion and a voice! Cluttered, fragmented environment Permanent, searchable multi-media records
  • 62. Strengths Always on/on demand Digital Channels Customer managed relationships/ interactive/self-service (feedback) Messages can spread far and wide Permanent, searchable multi-media records Weaknesses Un-mediagenic Less message control: everyone can have an opinion and a voice! Cluttered, fragmented environment Permanent, searchable multi-media records
  • 63. Traditional Media Strengths Broadest audience reach (still!) High impact & highly-valued by audience Established channels and best practice Relatively high degree of message control Weaknesses High requirements for story Long lead times Limited back channel Fish & chip wrapper
  • 64. “I get 900K+ visitors a week to whatcar.com and 127K readers a month to the magazine.... ..but people still think that the magazine is much more valuable to be in.” Steve Fowler, Group Editor, What Car
  • 65. Traditional Media Strengths Broadest audience reach (still!) High impact & highly-valued by audience Established channels and best practice Relatively high degree of message control Weaknesses Limited back channel High requirements for story Long lead times Short attention span Fish & chip wrapper
  • 66. Real World Strengths Highest impact Mediagenic High “talkability” Established channels and best practice Weaknesses Transient Low reach High cost of involvement
  • 67. 350 people on your website is an abject FAILURE...
  • 68. But 350 people in a Bahnhof is a STORY
  • 69. “Real World” Digital Traditional Channels Media
  • 70. SIMPLE RULE Move audience from corner to corner
  • 71. “Real World” Promote Digital Traditional Channels Media
  • 72. “Real World” uit cr Re Digital Traditional Channels Media
  • 73. “Real World” Int e res t Digital Traditional Channels Media
  • 74. “Real World” ve i h rc A Digital Traditional Channels Media
  • 75. “Real World” Content Digital Traditional Channels Media
  • 76. “Real World” plus :60 TVC 2 weeks Digital Traditional Channels Media
  • 77. “Real World” :60 TVC Radio Cross-track/Outdoor €3m Digital Traditional Channels Media
  • 78. “Real World” uit cr Re Digital Traditional Channels Media
  • 79. “Real World” Int e res t Digital Traditional Channels Media
  • 80. “Real World” ve i h rc A Digital Traditional Channels Media
  • 81. Reduce UK’s CO2 emissions by at least 80% by 2050
  • 82. Include emissions from international SHIPPING and AVIATION
  • 83. “Real World” uit cr Re Digital Traditional Channels Media
  • 84. “Real World” Int e res t Digital Traditional Channels Media
  • 85. “Real World” e hiv Arc Digital Traditional Channels Media
  • 86. “Real World” Digital Traditional Channels Media
  • 87. Where do digital channels FIT?
  • 88. 350 people on your website is an abject FAILURE...
  • 89. But 350 people in a Bahnhof is a STORY
  • 90. SIMPLE RULE Move from corner to corner of the INTEGRATION triangle

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