Social Media 2010: Harnessing the Power of Social Networks
by Mat Morrison on Jun 17, 2010
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Talk given on Thursday June 17, 2010 at the Social Media Marketing 2010 conference
Talk given on Thursday June 17, 2010 at the Social Media Marketing 2010 conference
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“Civilization and its discontents” where Freud talks about the conflict between the individual’s desire to maintain their individuality and society’s pressure to conform.
I work as a marketeer; for years I’ve been part of that pressure.
Social Media presents -- express their individuality -- new set of unconscious pressures.
“Civilization and its discontents” where Freud talks about the conflict between the individual’s desire to maintain their individuality and society’s pressure to conform.
I work as a marketeer; for years I’ve been part of that pressure.
Social Media presents -- express their individuality -- new set of unconscious pressures.
ethically grey.
Where do you hear about stuff FIRST?
Unconscious subtle instantaneous decisions
respect like love trust
So here are some of the ways we’ve tried to get around it.
Only, I didn’t colour them by hand. I asked the computer to work out what the most likely cliques and factions were.
It got one person wrong.
Betweeners are people who span two or more worlds. Let’s take a closer look at why there aren’t MORE of them. It’s because of a thing called Homophily.