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PRCA breakfast: Positioning Digital Properly

by Social Media Planner at Starcom MediaVest Group on May 29, 2009

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A new version of the "Integration Triangle" presentation given at a PRCA breakfast briefing on May 29, 2009....

A new version of the "Integration Triangle" presentation given at a PRCA breakfast briefing on May 29, 2009.

I’ve added a couple of quick case studies (EA Sports/Weiden & Kennedy, Domino’s Pizza Crisis Mgmt, Tourism Queensland/CumminsNitro, Sony/Fallon/Tonic) and a few slides on "why clients might not be buying the engagement model. Hope it all helps.

There’s a plan to present this as a slidecast and video. I’ll update the link here if we go down that route.


Note on Format:

Because I present in Keynote (which SlideShare *can* handle) and include lots of video (which I don’t believe it can), I’ve uploaded this as a PDF. It doesn’t make the transition to PPT very well, I’m afraid.

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  • rubyq ruby quince, Head of Digital at Trimedia great preso mat... which i'd been there. obviously missing some of the logic but it makes sense, will probably steal 4 years ago
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PRCA breakfast: Positioning Digital Properly PRCA breakfast: Positioning Digital Properly Presentation Transcript