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Facebook Pages are not a Community platform
 

Facebook Pages are not a Community platform

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Facebook Pages aren't a community. They're a fantastic platform for managing one-to-many conversations, but the numbers prove conclusively what common-sense tells us: Facebook Pages are a poor ...

Facebook Pages aren't a community. They're a fantastic platform for managing one-to-many conversations, but the numbers prove conclusively what common-sense tells us: Facebook Pages are a poor environment for many-to-many conversations.

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    Facebook Pages are not a Community platform Facebook Pages are not a Community platform Document Transcript

    • Is a Facebook Page a Community? Mat Morrison Starcom MediaVest Group @mediaczar 25 November 2011We tracked more than 4,500 posts andcomments from Etihads Facebook Pagebetween 22 March and 18 November 2011.We identified individual conversations(including status updates, wall posts, photoposts) and analysed them to find how manyresponses they had, and from whom.The outcome? Because the overwhelmingmajority of Facebook conversations takeplace in the newsfeed (and because onlyposts by the Page Administrator can beshown on Fans newsfeeds) there is Conversations started 1,189 on Etihad.Airways Wallvanishingly little peer-to-peer conversation,and Fan-initiated conversations receivelimited feedback from their peers. Conversations started Conversations by Page Admins 160 1,029 started by Fans Comments on 3,266 775 conversations started by Fans Comments on conversations started by Page Admins Follow-up comments from 112 Page Admins 3,148 Follow-up comments from Fans Follow-up 86 Follow-up comments 294 comments from 395 from other Fans and Page Admins Friends of Fans 1.8% Organic Follow-up Conversation comments from between Fans the Conversation Starter 60% Fan-initiated conversations with no follow up 3.75% Admin-initiated conversations with no follow up