1 A Social Media Checklist

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Mat Morrison's introductory presentation from 6th March. Probably impossible to understand without the speaker notes...

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1 A Social Media Checklist

  1. 1. A social media checklist
  2. 2. r ume Cons nd Bra
  3. 3. r ume Cons nd Bra
  4. 4. r ume Cons nd Bra
  5. 5. r ume Cons nd Bra
  6. 6. Consumer Brand
  7. 7. Consumer Sales Marketing & Communications Brand
  8. 8. Consumer Channel Agency Agency Sales Marketing & Communications Brand
  9. 9. Consumer Traditional New media media Channel Agency Agency Sales Marketing & Communications Brand
  10. 10. Consumer Traditional New media media Channel Agency Agency Sales Marketing & Communications Brand
  11. 11. “Social media” Consumer Traditional New media media Channel Agency Agency Sales Marketing & Communications Brand
  12. 12. r ume Cons nd Bra
  13. 13. r ume Cons nd Bra er sum Con Consumer Consu
  14. 14. Bra nd Co nsu me r Co nsu me Co r nsu Co me nsu r me Co r nsu me Co r nsu Co me nsu r me Co r nsu me r Co nsu me r
  15. 15. “Social media” Public Traditional New media media Channel Agency Agency Sales Marketing & Communications Brand
  16. 16. “Social media” Public Traditional New media media “Social media” Channel Agency Agency Sales Marketing & Communications Brand
  17. 17. Cocktail Party
  18. 18. 1. Listen 2. Respond 3. Influence 4. Enlist
  19. 19. 1. Listen 2. Respond 3. Influence 4. Enlist
  20. 20. 1. Listen 2. Respond 3. Influence 4. Enlist
  21. 21. 1. Listen 2. Respond 3. Influence 4. Enlist
  22. 22. Listen
  23. 23. Respond
  24. 24. Influence
  25. 25. Enlist
  26. 26. Thank you
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