Mat Morrison

Pro Account
    • London, United Kingdom
  • Work Social Media Planner at Starcom MediaVest Group
  • Industry Advertising / Marketing / PR
  • Website blog.magicbeanlab.com/
  • Recent conference talks
  • About Mat Morrison works for Starcom MediaVest Group’s London office as Social Media Director and soi-disant social media expert. He is particularly interested in social network analysis, understanding the nature and measurability of influence, and distributed human computation -- which he believes will open up new ways of measuring things that were previously hard or expensive to investigate. Beginning his career nearly two decades ago at creative hotshop AKQA he went on to help set up Tribal DDB London as Commercial Manager where he helped launch the first website for Number 10 Downing Street. He was one of the founders of the proto-social media agency RMM.
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