4 SEO Tips You Can Implement Today

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Senior Digital Strategist Dawn Borglund gave a brief talk at Drupalcon 2014 in Austin updating companies on what's going on in Search Engine Optimization and providing a few quick wins organizations …

Senior Digital Strategist Dawn Borglund gave a brief talk at Drupalcon 2014 in Austin updating companies on what's going on in Search Engine Optimization and providing a few quick wins organizations can start implementing today.

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  • 1. 4 SEO Tips You Can Implement Today By: Dawn Borglund June 5th, 2014
  • 2. Dawn Borglund Senior Digital Strategist @dawnborglund
  • 3. Design/Theming ● Usability Testing ● Responsive Design ● Drupal Theming ● Annotated Wireframes @Mediacurrent Development ● Drupal Support ● Custom Module Development ● Large Scale Systems Integration ● Security & Performance Expertise We help organizations build highly impactful, elegantly designed Drupal websites that achieve the strategic results you need. Digital Strategy ● Content Strategy ● Content Generation ● Result Metrics ● Marketing Automation Integration
  • 4. What is SEO? @Mediacurrent
  • 5. Factors that influence SEO ● Relevancy - Google serves the pages that it thinks users are looking for when they do a search. ● Popularity - If a page is interesting, it will naturally get shared which brings links back to your website. ● Reputation - Links from important or authority websites boosts your reputation with Google. @Mediacurrent
  • 6. 4 tips you can implement today @Mediacurrent
  • 7. 1. Optimize your current content @Mediacurrent
  • 8. @Mediacurrent The basics ● No duplicate content ● All pages need a unique, keyword rich page title ● Write really interesting and keyword rich headlines ● Add keywords to your images and videos
  • 9. @Mediacurrent
  • 10. 2. Write for your audience first- not search engines! @Mediacurrent
  • 11. @Mediacurrent Characteristics of web readers ● They scan content. Which means big blocks of text don’t work and you have to get their attention fast. ● They are impatient and/or on the go. Get to the point fast! No fluff. ● If it’s ugly or plain, it’s easy to skip. Use photos and videos. ● They know they don’t need you. A lot of people are competing for their attention.
  • 12. 3. Write really great content @Mediacurrent #content is king
  • 13. Interesting content is ● Entertaining ● Educational ● Empowers readers to take the next step ● Brags without SELLING ● Has amazing headlines @Mediacurrent
  • 14. @Mediacurrent
  • 15. 4. Start building links naturally @Mediacurrent
  • 16. @Mediacurrent Easy ways to build links ● Secure all of your social and review sites. ● Leverage existing relationships with vendors, partners, and brand advocates. ○ Guest blog for other websites & do testimonials ○ Invite them to write for you ● Digital PR. ○ Help A Reporter Out (HARO) ○ Speak at an event ○ See where you’re already mentioned ● Be the expert.
  • 17. REMEMBER! Remarkable content is hard. BUT. It’s the key to beating the competition! @Mediacurrent
  • 18. Thank You! Questions? @Mediacurrent Mediacurrent.com slideshare.net/mediacurrent