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4 SEO Tips You Can
Implement Today
By: Dawn Borglund
June 5th, 2014
Dawn Borglund
Senior Digital Strategist
@dawnborglund
Design/Theming
● Usability Testing
● Responsive Design
● Drupal Theming
● Annotated Wireframes
@Mediacurrent
Development
●...
What is SEO?
@Mediacurrent
Factors that influence SEO
● Relevancy - Google serves the pages that it thinks users are
looking for when they do a searc...
4 tips you can
implement today
@Mediacurrent
1. Optimize your
current content
@Mediacurrent
@Mediacurrent
The basics
● No duplicate content
● All pages need a unique, keyword rich page title
● Write really interest...
@Mediacurrent
2. Write for your
audience first- not
search engines!
@Mediacurrent
@Mediacurrent
Characteristics of web readers
● They scan content. Which means big blocks of text don’t work and you
have t...
3. Write really
great content
@Mediacurrent
#content
is king
Interesting content is
● Entertaining
● Educational
● Empowers readers to take the next step
● Brags without SELLING
● Has...
@Mediacurrent
4. Start building
links naturally
@Mediacurrent
@Mediacurrent
Easy ways to build links
● Secure all of your social and review sites.
● Leverage existing relationships wit...
REMEMBER!
Remarkable content is hard. BUT. It’s
the key to beating the competition!
@Mediacurrent
Thank You!
Questions?
@Mediacurrent Mediacurrent.com
slideshare.net/mediacurrent
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4 SEO Tips You Can Implement Today

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Senior Digital Strategist Dawn Borglund gave a brief talk at Drupalcon 2014 in Austin updating companies on what's going on in Search Engine Optimization and providing a few quick wins organizations can start implementing today.

Published in: Marketing
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Transcript of "4 SEO Tips You Can Implement Today"

  1. 1. 4 SEO Tips You Can Implement Today By: Dawn Borglund June 5th, 2014
  2. 2. Dawn Borglund Senior Digital Strategist @dawnborglund
  3. 3. Design/Theming ● Usability Testing ● Responsive Design ● Drupal Theming ● Annotated Wireframes @Mediacurrent Development ● Drupal Support ● Custom Module Development ● Large Scale Systems Integration ● Security & Performance Expertise We help organizations build highly impactful, elegantly designed Drupal websites that achieve the strategic results you need. Digital Strategy ● Content Strategy ● Content Generation ● Result Metrics ● Marketing Automation Integration
  4. 4. What is SEO? @Mediacurrent
  5. 5. Factors that influence SEO ● Relevancy - Google serves the pages that it thinks users are looking for when they do a search. ● Popularity - If a page is interesting, it will naturally get shared which brings links back to your website. ● Reputation - Links from important or authority websites boosts your reputation with Google. @Mediacurrent
  6. 6. 4 tips you can implement today @Mediacurrent
  7. 7. 1. Optimize your current content @Mediacurrent
  8. 8. @Mediacurrent The basics ● No duplicate content ● All pages need a unique, keyword rich page title ● Write really interesting and keyword rich headlines ● Add keywords to your images and videos
  9. 9. @Mediacurrent
  10. 10. 2. Write for your audience first- not search engines! @Mediacurrent
  11. 11. @Mediacurrent Characteristics of web readers ● They scan content. Which means big blocks of text don’t work and you have to get their attention fast. ● They are impatient and/or on the go. Get to the point fast! No fluff. ● If it’s ugly or plain, it’s easy to skip. Use photos and videos. ● They know they don’t need you. A lot of people are competing for their attention.
  12. 12. 3. Write really great content @Mediacurrent #content is king
  13. 13. Interesting content is ● Entertaining ● Educational ● Empowers readers to take the next step ● Brags without SELLING ● Has amazing headlines @Mediacurrent
  14. 14. @Mediacurrent
  15. 15. 4. Start building links naturally @Mediacurrent
  16. 16. @Mediacurrent Easy ways to build links ● Secure all of your social and review sites. ● Leverage existing relationships with vendors, partners, and brand advocates. ○ Guest blog for other websites & do testimonials ○ Invite them to write for you ● Digital PR. ○ Help A Reporter Out (HARO) ○ Speak at an event ○ See where you’re already mentioned ● Be the expert.
  17. 17. REMEMBER! Remarkable content is hard. BUT. It’s the key to beating the competition! @Mediacurrent
  18. 18. Thank You! Questions? @Mediacurrent Mediacurrent.com slideshare.net/mediacurrent
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