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Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially content marketers, in the position to prove the ROI or face severe fiscal cuts.
In this presentation, Sr. Digital Strategist Dawn Borglund will discuss the following challenges that we’re facing as a community and how it relates to content marketing on our websites, social media, and email:
-How do I increase conversions?
-Why are my traditional tactics (Facebook posts, blogs, link building, SEO etc) no longer working?
-How do I reach a larger or more targeted audience?
-How do I find a balance between personable content and advertising?
-What metrics should I show my boss to prove long term ROI for my Drupal website?
-What Drupal tools can I use to help me get there?