Website visitors and customers no longer have the patience for “on size fits all” content and interaction. Context, timing, and relevancy are all critical success factors for delivering the ultimate web experience and converting visitors to leads, leads to prospects, and prospects to happy customers. You have seconds to captivate, engage and convert.
Join Adam Waid, Mediacurrent and Karl Wirth, Evergage for an interactive session featuring some proven tips for turbo charging engagement for each stage of the customer lifecycle: acquisition, education, adoption, and advocacy.
Specific topics they will cover:
· How to optimize your content strategy and radically improve results with real-time web personalization
· How to turn community lurkers into participants with behavior-based web personalization
· The 3 easy steps website managers and marketers can take today to start driving conversion and engagement improvements by 300+%.
The end result for you? Learn how to lower cost of sale, reduce marketing costs, raise net promoter scores, and reduce churn by delivering a more responsive and personalized Web experience.
If you are responsible for maximizing conversions or optimizing customer experience on your site, you will not want to miss this session.