Most presentations fail: Why? By Wahyd Vannoni
Misunderstanding the role of Visual aids
Most presenters confuse  3 concepts: <ul><li>1- Visual aids </li></ul><ul><li>2- Notes </li></ul><ul><li>3- Collateral mat...
<ul><li>For most presenters, the notes, visual aids (usually slides) and the documents they leave behind are one and the s...
Visual aids <ul><li>A visual aid, usually in the form of a powerpoint slide should only be used when an idea cannot be exp...
<ul><li>Presenter:   </li></ul><ul><li>“ I love Tokyo, I would live there in a heartbeat. I love it because it’s complex a...
Tokyo Metro Map
Now take the slide away <ul><li>Presenter: </li></ul><ul><li>Ok, You have now seen how vast and complex Tokyo is… let me g...
Notes <ul><li>I often hear that “notes” make a presenter look feeble because it shows he doesn’t know his material. </li><...
Reason 1 <ul><li>Pilots have a checklist they go through before each flight:  </li></ul><ul><li>would you board a plane kn...
Reason 2 <ul><li>The notes are a roadmap which will tell the presenter what to say and in what order without going off tra...
<ul><li>Most interesting things are not necessarily relevant to your message. </li></ul><ul><li>(start-up entrepreneurs ma...
Visual Aids vs Notes <ul><li>So you use your notes to know what to say and in what order. </li></ul><ul><li>You use the vi...
Documents <ul><li>Your marketing collaterals, presentations, documents, should be provided at the end and are neither the ...
Additional insight 1 <ul><li>Q: Does it mean I (the presenter) have to produce three kinds of documents? </li></ul><ul><li...
Additional insight 2 <ul><li>Q: Do I need to put down the visual aids while I present? </li></ul><ul><li>A: Yes: you can’t...
Additional insight 2 <ul><li>Q: Do I need to put down the visual aids while I present? </li></ul><ul><li>A: Yes: you can’t...
Don’t believe me? <ul><li>Turn a news channel on and try to both  </li></ul><ul><li>Listen  </li></ul><ul><li>and  </li></...
Additional Insight 3 <ul><li>Contextualize the visuals </li></ul><ul><li>Tell people what you are going to show them. </li...
Additional insight 4 <ul><li>There are no minimum or maximum number of words per slide. </li></ul><ul><li>What matters is ...
<ul><li>You can, for instance use a slide for a quotation… </li></ul><ul><li>Presenter:   </li></ul><ul><li>Shakespeare is...
<ul><li>Like as the waves make towards the pebbled shore, </li></ul><ul><li>So do our minutes hasten to their end, </li></...
Remember this <ul><li>You don’t take a TV ad and bring it to the radio just by removing the pictures and leaving the sound...
Last insight <ul><li>That is why, by the way, the best presentations on slideshare, would do poorly on stage… </li></ul><u...
Finished for now <ul><li>The confusion regarding visual aids and notes is but one of the sins of presentations. </li></ul>...
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Why presentations fail

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The cardinal sins of presenters and the confusion between visual aids and notes.

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  • Why presentations fail

    1. 1. Most presentations fail: Why? By Wahyd Vannoni
    2. 2. Misunderstanding the role of Visual aids
    3. 3. Most presenters confuse 3 concepts: <ul><li>1- Visual aids </li></ul><ul><li>2- Notes </li></ul><ul><li>3- Collateral material </li></ul>
    4. 4. <ul><li>For most presenters, the notes, visual aids (usually slides) and the documents they leave behind are one and the same thing. </li></ul><ul><li>They are not! </li></ul>
    5. 5. Visual aids <ul><li>A visual aid, usually in the form of a powerpoint slide should only be used when an idea cannot be expressed concisely with words. </li></ul><ul><li>For example… </li></ul>
    6. 6. <ul><li>Presenter: </li></ul><ul><li>“ I love Tokyo, I would live there in a heartbeat. I love it because it’s complex and vast. </li></ul><ul><li>But rather than talk about it for hours, let me show you what I mean with a map of the Tokyo’s metro-system” </li></ul><ul><li>Here it is… </li></ul>
    7. 7. Tokyo Metro Map
    8. 8. Now take the slide away <ul><li>Presenter: </li></ul><ul><li>Ok, You have now seen how vast and complex Tokyo is… let me go on with the next idea… </li></ul><ul><li>The slide needs to go away, otherwise, you can’t command the attention of the audience. </li></ul>
    9. 9. Notes <ul><li>I often hear that “notes” make a presenter look feeble because it shows he doesn’t know his material. </li></ul><ul><li>Here are 2 reasons why this is wrong and fatal. </li></ul>
    10. 10. Reason 1 <ul><li>Pilots have a checklist they go through before each flight: </li></ul><ul><li>would you board a plane knowing the pilot doesn’t have a checklist? </li></ul><ul><li>I hope not. So why would you listen to a presenter without notes? </li></ul>
    11. 11. Reason 2 <ul><li>The notes are a roadmap which will tell the presenter what to say and in what order without going off track. </li></ul><ul><li>The more knowledge able a presenter, the more likely he will go off a tagent, confusing the interesting with the relevant… </li></ul>
    12. 12. <ul><li>Most interesting things are not necessarily relevant to your message. </li></ul><ul><li>(start-up entrepreneurs make special note of this) </li></ul>
    13. 13. Visual Aids vs Notes <ul><li>So you use your notes to know what to say and in what order. </li></ul><ul><li>You use the visual aids (in form of powerpoint slides, pictures and videos) to enphasize a point. </li></ul>
    14. 14. Documents <ul><li>Your marketing collaterals, presentations, documents, should be provided at the end and are neither the notes nor the slides. </li></ul><ul><li>They are yet another kind of documentation in their own right for a specific use. </li></ul>
    15. 15. Additional insight 1 <ul><li>Q: Does it mean I (the presenter) have to produce three kinds of documents? </li></ul><ul><li>A: Yes: each is optimized for a particular medium. </li></ul>
    16. 16. Additional insight 2 <ul><li>Q: Do I need to put down the visual aids while I present? </li></ul><ul><li>A: Yes: you can’t compete against visuals. People can’t read the slide AND listen to you at the same time. They will do both badly. </li></ul>
    17. 17. Additional insight 2 <ul><li>Q: Do I need to put down the visual aids while I present? </li></ul><ul><li>A: Yes: you can’t compete against visuals. People can’t read the slide AND listen to you at the same time. They will do both badly. </li></ul>
    18. 18. Don’t believe me? <ul><li>Turn a news channel on and try to both </li></ul><ul><li>Listen </li></ul><ul><li>and </li></ul><ul><li>Read </li></ul><ul><li>the crawler at the same time. </li></ul>
    19. 19. Additional Insight 3 <ul><li>Contextualize the visuals </li></ul><ul><li>Tell people what you are going to show them. </li></ul><ul><li>Show it to them </li></ul><ul><li>Remove it and tell them what they have seen </li></ul>
    20. 20. Additional insight 4 <ul><li>There are no minimum or maximum number of words per slide. </li></ul><ul><li>What matters is how you use the slide. </li></ul>
    21. 21. <ul><li>You can, for instance use a slide for a quotation… </li></ul><ul><li>Presenter: </li></ul><ul><li>Shakespeare is very eloquent, here is what I mean… </li></ul>
    22. 22. <ul><li>Like as the waves make towards the pebbled shore, </li></ul><ul><li>So do our minutes hasten to their end, </li></ul><ul><li>Each changing place with that which goes before </li></ul><ul><li>In sequent toil all forwards do contend. </li></ul>
    23. 23. Remember this <ul><li>You don’t take a TV ad and bring it to the radio just by removing the pictures and leaving the sound on. </li></ul><ul><li>You don’t take a radio ad and put it verbatim on paper. </li></ul><ul><li>Each medium needs to be optimized </li></ul>
    24. 24. Last insight <ul><li>That is why, by the way, the best presentations on slideshare, would do poorly on stage… </li></ul><ul><li>On slideshare, there is no presenter! </li></ul>
    25. 25. Finished for now <ul><li>The confusion regarding visual aids and notes is but one of the sins of presentations. </li></ul><ul><li>There are others… </li></ul><ul><li>www. media codex .com </li></ul><ul><li>Blog: http://mediacodex.wordpress.com </li></ul>

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