Why presentations fail
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Why presentations fail

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The cardinal sins of presenters and the confusion between visual aids and notes.

The cardinal sins of presenters and the confusion between visual aids and notes.

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  • Full Name Full Name Comment goes here.
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  • NOTE, On SLIDE 18 there should be a screenshot of a CNN anchor, somehow, it doesn't upload.

    Feel free to ask me for the file by email.

    Wahyd
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  • Thanks Jim, I will soon add an updated version.

    Wahyd
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  • Hi Wahyd
    Useful slides and information which I take on board and use in my own work. You may want to know that there's a typon on slide 14.
    Jim McNeill
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Why presentations fail Why presentations fail Presentation Transcript

  • Most presentations fail: Why? By Wahyd Vannoni
  • Misunderstanding the role of Visual aids
  • Most presenters confuse 3 concepts:
    • 1- Visual aids
    • 2- Notes
    • 3- Collateral material
    • For most presenters, the notes, visual aids (usually slides) and the documents they leave behind are one and the same thing.
    • They are not!
  • Visual aids
    • A visual aid, usually in the form of a powerpoint slide should only be used when an idea cannot be expressed concisely with words.
    • For example…
    • Presenter:
    • “ I love Tokyo, I would live there in a heartbeat. I love it because it’s complex and vast.
    • But rather than talk about it for hours, let me show you what I mean with a map of the Tokyo’s metro-system”
    • Here it is…
  • Tokyo Metro Map
  • Now take the slide away
    • Presenter:
    • Ok, You have now seen how vast and complex Tokyo is… let me go on with the next idea…
    • The slide needs to go away, otherwise, you can’t command the attention of the audience.
  • Notes
    • I often hear that “notes” make a presenter look feeble because it shows he doesn’t know his material.
    • Here are 2 reasons why this is wrong and fatal.
  • Reason 1
    • Pilots have a checklist they go through before each flight:
    • would you board a plane knowing the pilot doesn’t have a checklist?
    • I hope not. So why would you listen to a presenter without notes?
  • Reason 2
    • The notes are a roadmap which will tell the presenter what to say and in what order without going off track.
    • The more knowledge able a presenter, the more likely he will go off a tagent, confusing the interesting with the relevant…
    • Most interesting things are not necessarily relevant to your message.
    • (start-up entrepreneurs make special note of this)
  • Visual Aids vs Notes
    • So you use your notes to know what to say and in what order.
    • You use the visual aids (in form of powerpoint slides, pictures and videos) to enphasize a point.
  • Documents
    • Your marketing collaterals, presentations, documents, should be provided at the end and are neither the notes nor the slides.
    • They are yet another kind of documentation in their own right for a specific use.
  • Additional insight 1
    • Q: Does it mean I (the presenter) have to produce three kinds of documents?
    • A: Yes: each is optimized for a particular medium.
  • Additional insight 2
    • Q: Do I need to put down the visual aids while I present?
    • A: Yes: you can’t compete against visuals. People can’t read the slide AND listen to you at the same time. They will do both badly.
  • Additional insight 2
    • Q: Do I need to put down the visual aids while I present?
    • A: Yes: you can’t compete against visuals. People can’t read the slide AND listen to you at the same time. They will do both badly.
  • Don’t believe me?
    • Turn a news channel on and try to both
    • Listen
    • and
    • Read
    • the crawler at the same time.
  • Additional Insight 3
    • Contextualize the visuals
    • Tell people what you are going to show them.
    • Show it to them
    • Remove it and tell them what they have seen
  • Additional insight 4
    • There are no minimum or maximum number of words per slide.
    • What matters is how you use the slide.
    • You can, for instance use a slide for a quotation…
    • Presenter:
    • Shakespeare is very eloquent, here is what I mean…
    • Like as the waves make towards the pebbled shore,
    • So do our minutes hasten to their end,
    • Each changing place with that which goes before
    • In sequent toil all forwards do contend.
  • Remember this
    • You don’t take a TV ad and bring it to the radio just by removing the pictures and leaving the sound on.
    • You don’t take a radio ad and put it verbatim on paper.
    • Each medium needs to be optimized
  • Last insight
    • That is why, by the way, the best presentations on slideshare, would do poorly on stage…
    • On slideshare, there is no presenter!
  • Finished for now
    • The confusion regarding visual aids and notes is but one of the sins of presentations.
    • There are others…
    • www. media codex .com
    • Blog: http://mediacodex.wordpress.com