One hour sm mba

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One hour sm mba

  1. 1. The one-hour social media MBA Alan Stevens The MediaCoach Twitter: mediacoach
  2. 2. Five Tools
  3. 3. It begins with listening
  4. 4. It’s all about listening • Customers speaking to you • People speaking about you • People speaking about your competitors • People speaking about your customers and suppliers • People talking about your market
  5. 5. Tool One
  6. 6. Tool Two KLOUT.COM 9
  7. 7. Tool Three Hootsuite.com 10
  8. 8. Tool Four Addictomatic.com
  9. 9. Tool Five Radian 6
  10. 10. Five Techniques
  11. 11. Technique One Seeing Opportunities
  12. 12. Technique Two Creating Stories
  13. 13. Technique Three Being Different
  14. 14. Technique Four Creating a community
  15. 15. Technique Five Being there
  16. 16. Five Five Traps
  17. 17. r PR is pants.... (Why your social media is pants)
  18. 18. r PR is pants.... (Why your social media is pants) Nikolas Bendtner fined 100,000 Euro for illegal advertising at European Championships
  19. 19. Trap One Using tragedy as advertising
  20. 20. Sent as a response to the Boston Marathon bombing
  21. 21. Chicago plane crash, in which a child was killed
  22. 22. Trap Two Forgetting to turn off automated messages
  23. 23. A few hours before this tweet, a gunman entered cinema in Aurora, Colorado and shot 82 people, 12 of whom died
  24. 24. Tesco was in the middle of a scandal about horsemeat in meat products
  25. 25. Trap Three Not understanding how social media works
  26. 26. Trap Four Not monitoring fake brand sites
  27. 27. Trap Five Forgetting that it’s SOCIAL Media
  28. 28. The one-hour social media MBA Five tools Five techniques Five traps
  29. 29. The one-hour social media MBA Five tools Socialmention Klout Hootsuite Addictomatic Radian 6 Five techniques Five traps
  30. 30. The one-hour social media MBA Five tools Socialmention - Klout - Hootsuite - Addictomatic - Radian 6 Five techniques Opportunities - Stories - Community - Different - Being There Five traps
  31. 31. The one-hour social media MBA Five tools Socialmention - Klout - Hootsuite - Addictomatic - Radian 6 Five techniques Opportunities - Stories - Community - Different - Being There Five traps Tragedy - Automation - Understanding - Monitoring - SOCIAL
  32. 32. Alan Stevens The MediaCoach Twitter: mediacoach alan@mediacoach.co.uk Thank You for listening

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