My RJI JOURNALYTICS talk 9/26/13 on Analytics and Psychophysiology

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My RJI JOURNALYTICS talk 9/26/13 on Analytics and Psychophysiology

  1. 1. The “Brains” Behind “Journalytics” The value of tying the brain of the news audience to web analytics University of Missouri Missouri School of Journalism Paul Bolls
  2. 2. Understanding the News Audience University of Missouri Missouri School of Journalism Web analytics provide insight into online behaviors NOT The brains that produce online behaviors ?
  3. 3. Example of Web Analytics University of Missouri Missouri School of Journalism
  4. 4. Online Media insight based only on Web Analytics University of Missouri Missouri School of Journalism
  5. 5. University of Missouri Missouri School of Journalism
  6. 6. Online Media insight based on Media Psychophysiology University of Missouri Missouri School of Journalism Media Psychophysiology + Web Analytics = User Experience Insight!
  7. 7. University of Missouri Missouri School of Journalism
  8. 8. Measuring online user experience in the University of Missouri Missouri School of Journalism
  9. 9. What do we know about the brain “on” Online News? • The brain is a MOTIVATED processor – Online news use is driven by biologically based motivational systems (approach / avoid) • The brain is a CONTEXTUAL processor – The design and content of online news shapes mental processes and responses evoked by “getting there,” “being there,” and “leaving there” • The brain is a LIMITED CAPACITY PROCESSOR – Online news is often NOT “brain friendly!” University of Missouri Missouri School of Journalism
  10. 10. Where are we headed? • Seeking partners for “Creative Science” combining Web Analytics with Media Psychophysiology! University of Missouri Missouri School of Journalism

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