“The holy grail business model…is neither purely ad-supported, all virtual goods,nor subscription-based,but rather a complementary blend of revenue streams…” - GamesBeatJanuary, ‘10
Maximizing ARPU 90% + <10%+
Platformed and Syndicated
Virtual Worlds, MMOs, and Portals Premium Game Destinations
Virtual worlds, MMOs, and Premium Portals
Syndicated Flash Games
Social Games Facebook Games
Brands can dynamically sponsor access to subscription based content or virtual goods
Brands can dynamically integrate custom, branded items into top social games
BrandBoost is integrated with DoubleClick’s DART platform enabling targeting and measurability
Introducing a scalable advertising platform that enables brands to engage social gamers and enhance their play.
Custom Item added to BrandBoost Item Stream
Promotion of Custom Item can be Geo and Demo targeted
Redemptions throttled based on advertiser spend
Integration of 3rd party video ad serving and reporting
BrandBoost is rapidly being deployed across the hottest games on Facebook enabling brands to target individual games or audience segments across multiple games. Potential Reach of over 10 Million Daily Unique Players!
Does it work?
Does it scale?
Is it addressable?
Is it reliable?
BrandBoost Performance 25 Concurrent BrandBoost Campaigns and growing Campaign Budgets ranging from $50k - $1 million + Results are driving increased investment