Scaling your Ad Revenues<br />
Facebook Connected<br />
Fueled by Digital Currency<br />
. . . and Brand Advertising<br />
“The holy grail business model…is neither purely ad-supported, all virtual goods,nor subscription-based,but rather a compl...
Revenue Mix<br />
Maximizing ARPU<br />90% +<br /><10%+<br />
Platformed and Syndicated<br />
Virtual Worlds, MMOs, and Portals<br />Premium Game Destinations<br /><ul><li>Virtual worlds, MMOs, and Premium Portals
Innovative Content
Niche Audiences</li></li></ul><li>Syndicated Flash Games<br />
Social Games<br />Facebook Games<br />
<ul><li>Brands can dynamically sponsor access to subscription based content or virtual goods
Brands can dynamically integrate custom, branded items into top social games
BrandBoost is integrated with DoubleClick’s DART platform enabling targeting and measurability</li></ul>Introducing a scal...
Sponsored Items<br />
Sponsored Sessions<br />
“Dynamic Integration”<br /><ul><li>Custom Item added to BrandBoost Item Stream
Promotion of Custom Item can be Geo and Demo targeted
Redemptions throttled based on advertiser spend
Integration of 3rd party video ad serving and reporting</li></li></ul><li>Integrated Campaigns<br />
BrandBoost is rapidly being deployed across the hottest games on Facebook enabling brands to target individual games or au...
Advertiser Concerns<br /><ul><li>Does it work?
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WildTangent Presentation

  1. 1. Scaling your Ad Revenues<br />
  2. 2.
  3. 3. Facebook Connected<br />
  4. 4. Fueled by Digital Currency<br />
  5. 5. . . . and Brand Advertising<br />
  6. 6. “The holy grail business model…is neither purely ad-supported, all virtual goods,nor subscription-based,but rather a complementary blend of revenue streams…”<br />- GamesBeatJanuary, ‘10<br />
  7. 7. Revenue Mix<br />
  8. 8. Maximizing ARPU<br />90% +<br /><10%+<br />
  9. 9. Platformed and Syndicated<br />
  10. 10. Virtual Worlds, MMOs, and Portals<br />Premium Game Destinations<br /><ul><li>Virtual worlds, MMOs, and Premium Portals
  11. 11. Innovative Content
  12. 12. Niche Audiences</li></li></ul><li>Syndicated Flash Games<br />
  13. 13. Social Games<br />Facebook Games<br />
  14. 14. <ul><li>Brands can dynamically sponsor access to subscription based content or virtual goods
  15. 15. Brands can dynamically integrate custom, branded items into top social games
  16. 16. BrandBoost is integrated with DoubleClick’s DART platform enabling targeting and measurability</li></ul>Introducing a scalable advertising platform that enables brands to engage social gamers and enhance their play.<br />
  17. 17. Sponsored Items<br />
  18. 18. Sponsored Sessions<br />
  19. 19. “Dynamic Integration”<br /><ul><li>Custom Item added to BrandBoost Item Stream
  20. 20. Promotion of Custom Item can be Geo and Demo targeted
  21. 21. Redemptions throttled based on advertiser spend
  22. 22. Integration of 3rd party video ad serving and reporting</li></li></ul><li>Integrated Campaigns<br />
  23. 23. BrandBoost is rapidly being deployed across the hottest games on Facebook enabling brands to target individual games or audience segments across multiple games.<br />Potential Reach of over 10 Million Daily Unique Players!<br />
  24. 24. Advertiser Concerns<br /><ul><li>Does it work?
  25. 25. Does it scale?
  26. 26. Is it addressable?
  27. 27. Is it reliable?</li></li></ul><li>Significant Opportunity<br />
  28. 28. BrandBoost Performance<br />25 Concurrent BrandBoost Campaigns and growing<br />Campaign Budgets ranging from $50k - $1 million +<br />Results are driving increased investment<br />
  29. 29.
  30. 30. Advertising Will Be 30 – 50% of your ARPU by 2013 <br />
  31. 31. Thanks!<br />Email: bill.clifford@wildtangent.com<br />Twitter: @bill_clifford<br />
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