Web 3 Tom Gruber

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  • what makes this possible?
  • trends that are enabling intelligence at the interface – a Web 3.0 killer app
  • All sorts of data personal data is in the cloud: calendar, photos, videos, docs, etc. Facebook has N million users and recently has passed google on a few days wrt to traffic. Twitter: sharing info w/ the general public. Twitter has N million users. The big theme here is that people’s willingness to access info. in the cloud has been forever altered. It’s not just a desire- it’s a mass market expectation.
  • All sorts of data personal data is in the cloud: calendar, photos, videos, docs, etc. Facebook has N million users and recently has passed google on a few days wrt to traffic. Twitter: sharing info w/ the general public. Twitter has N million users. The big theme here is that people’s willingness to access info. in the cloud has been forever altered. It’s not just a desire- it’s a mass market expectation.
  • wireless options across the board are growing (and 3G most important to mobile internet) In 2008 per Morgan Stanley - GPS: 421m chipsets sold + 57% y/y growth --- Wifi: 319M chipsets sold +42% y/y growth (FYI- estimated -- Bluetooth: 1.3B headsets sold + 45% growth (and 2B used ww)/ --3G: 485MM global users. +46% y/y growth.
  • Expected to surpass notebook and desktop sales combined in 2012 1
  • we are reaching a tipping point where small companies can bring real intelligence to ordinary people
  • it's still faster than typing when they speak + correct.
  • Web 3 Tom Gruber

    1. 1. Big Think. Small Screen. How semantic computing in the cloud will revolutionize the consumer experience on the phone Tom Gruber CTO and co-founder Siri, Inc. © 2009 Siri, Inc. All rights reserved.
    2. 2. <ul><li>If your computer were really smart... </li></ul><ul><ul><li>It would understand you in your language . </li></ul></ul><ul><ul><li>It would make sense of your environment. </li></ul></ul><ul><ul><li>It would help you solve everyday problems. </li></ul></ul><ul><ul><li>It would be at your service , everywhere. </li></ul></ul><ul><li>Will we see this in our lifetimes? </li></ul>
    3. 4. The Cloud The Pipe The Interface The Ecosystem
    4. 5. Web 3.0 will require even more computation. Big computing powers the titans of Web 2.0. Can the Cloud make this possible? The Cloud The Pipe The Interface The Ecosystem And innovation.
    5. 6. Cheap computing? &quot;The illusion of infinite scalability&quot; Big Data? &quot;The illusion of omniscience&quot; Hint: Lightning Hint: Weather systems The Cloud The Pipe The Interface The Ecosystem
    6. 7. Living in the cloud – personal data <ul><li>The cloud is the new data center: </li></ul><ul><li>Photos, docs, music, videos, email, </li></ul><ul><li>calendars & more </li></ul><ul><li>Consumers are used to living </li></ul><ul><li>in the cloud . </li></ul>
    7. 8. The Cloud The Pipe The Interface The Ecosystem Aaron Koblin
    8. 9. In 2010 3G will hit mass market tipping point Source: Morgan Stanley 2009 Mobile Internet Report
    9. 10. The Second Wave: Mobile Bandwidth Petabytes/month 2008 2013 Wireless Traffic source: http://gigaom.com/2009/07/17/data-the-future-of-the-internet-looks-highly-mobile/ 2010 Wireline Traffic 3G 4G ADSL 3-5Mbsp ADSL 1Mbps
    10. 11. Nexus One image is a riff on http://www.flickr.com/photos/julietteculver/4281553933/ The Cloud The Pipe The Interface The Ecosystem What makes smart phones Smart ? Most new phones will be Smart Phones. Smart Phones are the new PC.
    11. 12. Brilliant Interfaces: The Senses <ul><li>Touch: Multitouch </li></ul><ul><li>Hearing: Sound in and out </li></ul><ul><li>Sight: Cameras </li></ul><ul><li>Proprioception: GPS, accelerometer </li></ul><ul><li>Taste: tasteful  </li></ul><ul><li>Brain? </li></ul>
    12. 13. The Cloud The Pipe The Interface The Ecosystem What will feed the ecosystem of Web 3.0? The food chain of Web 2.0 starts with search.
    13. 14. Structured data? Semantic Web? Connection: &quot;The Gigantic Join&quot; Services? APIs? Combination: &quot;The mother of all mashups&quot;
    14. 15. The Gigantic Join Linking Open Data cloud by http://richard.cyganiak.de/2007/10/lod/ where what who when what
    15. 16. The Ecosystem of APIs and Online Data Over 1600 APIs growing at accelerated rate...
    16. 17. API connectivity amplifies the power of services. http://www.balaiyer.com/tabid/1475/bid/5036/Cloud-computing-ecosystem-from-an-API-perspective.aspx
    17. 18. Compound Interest  http://www.balaiyer.com/tabid/1475/bid/5065/Cloud-computing-ecosystem-updated.aspx
    18. 19. The Big Think Paradigm: Language as Interface Sensory Awareness Problem Solving Personal Services
    19. 20. A Virtual Personal Assistant
    20. 21. Siri demo here for video demos: www.siri.com
    21. 22. Bringing the Big Think to the Small Screen
    22. 24. <ul><li>From Keywords to Conversation </li></ul>
    23. 25. With Cloud Computing, Speech to text has arrived.
    24. 26. Speech + Semantics + APIs
    25. 27. It doesn't always work &quot;Tell my husband I'll be late.&quot;
    26. 29. Location Awareness http://lifehacker.com/395171/how-your-location+aware-iphone-will-change-your-life
    27. 30. Looking Up By Looking At
    28. 31. Connect it to open data...
    29. 32. Looking Up by Listening http://www.shazam.com/music/web/pages/iphone.html
    30. 34. More than Just the Facts, Ma'am
    31. 35. Applying multiple sources to solve a problem
    32. 37. Pandora and Livekick: Delivering services based on you
    33. 38. Delivering Personal Services on Command
    34. 39. The Phase Transition: keywords typing browsing information <ul><li>Language as Interface </li></ul><ul><li>Sensory Awareness </li></ul><ul><li>Problem Solving </li></ul><ul><li>Personal Services </li></ul>TIRED
    35. 40. Thriving in the Big Think Ecology <ul><li>connect and combine , don't accumulate </li></ul><ul><li>address human tasks , not just information </li></ul><ul><li>apply intelligence at the interface , context-aware and personalized </li></ul>
    36. 41. Coming Soon to iPhone A Virtual Personal Assistant
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