The echo chamber of news and disparate conversations can bury your message
Advertising, Direct Marketing & PR are no longer the only ways to get ideas out there
Social media conversations require fuel and constant feeding
Hence we must market our own “content” today – blog posts, whitepapers, PPTs, videos, etc.
Every company can and must be its own media company “report” your own story.
Marketing Content: bringing structure to unstructured text can help you to:
Improve Reader Engagement
Create new / unique content experiences / UI
Get reader analytics
Improve Ad placement / distribution
Connect to the Linked Data Cloud to get open data assets / increased distribution
Seconds Years Seconds Years Time-to-Market Shelf Life Status Updates Blog Posts Novels Scientific Publications News, Press Releases, Corporate Info. Problem: Structuring Content is Costly & Time Consuming
Your metadata is increasingly important
The value of your aggregated metadata will be extremely high