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Volker Hirsch's Presentation Volker Hirsch's Presentation Presentation Transcript

  • Conquering New Spaces Bringing Social to Mobile Social gaming Summit London - 11 November 2010 Volker Hirsch (@vhirsch) http://apod.nasa.gov/apod/image/0801/M31_hallas.jpg
  • We  Ey?
  • 475,000,000 Daily circulation of newspapers 825,000,000 Registered cars 1,800,000,000 Internet users (PC, Mobile, Web Cafe) 1,800,000,000 Unique credit card holders 2,250,000,000 Tooth brushes in use 4,000,000,000 FM Radios 4,684,004,985 Mobile phone subscriptions h:/ l.ii r ie/m/ 5 ms_g_i_N p vo sc View slide
  • Internet Mobile 27% 20% 73% 80% Internet Mobile No Internet No Mobile View slide
  • Mobile is BIG
  • • 91% of people have their mobile within arm’s reach 24/7. Morgan Stanley 2007 • 60% of married people will not share their mobile with their spouse! Wired Magazine 2006 • It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile phone. Unisys Survey • 10% of under-25 year-olds find it OK to text whilst having sex. Retrevo Gadgetology Report, 2010
  • Mobile is PERSONAL
  • But...
  • Mobile is also COMPLEX...
  • A lot of platforms...
  • ... and even more channels...
  • The $ Dilemma (carrier model) after overheads after production after porting & QA after License after distributor after carrier after VAT total
  • ... and now, the app store... (phew) http://www.funkyspacemonkey.com/wp-content/uploads/2010/02/apple-app-store.jpg
  • But again: many of them...
  • T Doy la
  • In short... http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg
  • V ~N2 Metcalfe’s Law
  • Spare the group from scale. Scale alone kills conversations, because conversations require dense two- way conversations. Clay Shirky, “A Group Is Its Own Worst Enemy”, Keynote, ETech, Santa Clara 2003
  • http://gapingvoidgallery.com
  • Fast Growth http://www.el-buskador.com/galeria/data/media/47/Wallpapers_Sports_Miller_Lite_Top_Fuel_Dragster.jpg
  • Multi-Layered Fragmentation Operating Systems Handsets Billing Distribution http://3.bp.blogspot.com/_TZ4zYEBSw1I/TIPM2xgeEqI/AAAAAAAANSo/_xex5uvPZ7k/s1600/graphene_layers.jpg
  • http://www.theasiandiet.com/images/Yin_Yang.gif
  • How do you Bridge this? http://fc05.deviantart.net/fs22/f/2007/317/9/2/OLD_BRIDGE_by_Leonidafremov.jpg
  • http://www.foldingbikehut.co.uk/images/Toolbox%20Travel.jpg
  • VanessaDots connected 23 Games / 7 Friends / 120 Achievements Platforms: iPad, Android Galaxy S the leading social gaming platform across mobile devices 25
  • Focus Mobile Gaming Profile VanessaDots connected Games Achievements 23 Games / 7 Friends / 120 Achievements Platforms: iPad, Android Galaxy S Friends We enable users with a gaming profile they can use across games and platforms 26
  • Coverage • Consoles • TVs •Web 27
  • Product + Social Features Activity Stream In-Game SDK API / Server Cloud 28
  • Social Features In-Game SDK Global Leaderboards Social Network Integration Achievements Player Challenges In-Game Currencies Downloadable Content Attachable Data Virtual Goods Native In-Game SDKs connect users and build engagement with immersive social features 29
  • Activity Stream API / Server Cloud . ced t rd s . it a e fn . . ct a p cle  . uc  aee i . Our API allows activities from within games to be used for improving App Stores with social context 30
  • Also: inside games Keep People in context 31
  • One last thing: 123,296,966,069,453 The Law of Big Numbers
  • Thank you! +44 7843 599 678 @vhirsch / @scoreloop volker@scoreloop.com http://vhirsch.com/blog http://scoreloop.com