• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Hussein Fazal Presentation
 

Hussein Fazal Presentation

on

  • 504 views

 

Statistics

Views

Total Views
504
Views on SlideShare
504
Embed Views
0

Actions

Likes
3
Downloads
13
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Hussein Fazal Presentation Hussein Fazal Presentation Presentation Transcript

    • Building a Successful Social Games Distribution Strategy on Facebook Hussein Fazal CEO – AdParlor Inc. www.adparlor.com
    • Facebook Virality
    • Is crazy growth still possible?
    • Yes – but it is a LOT harder FREE vs. PAID
    • Free Application Growth Strategies1. Take advantage of remaining virality2. Internal cross-promotion – i.e. zynga, crowdstar, sony…
    • Free Application Growth Strategies3. Cross-promo bars – applifier, appstrip, vip games, igapi 4. Direct cross promotional deals
    • Paid Application Growth StrategiesBuy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads
    • Paid Application Growth Strategies
    • Facebook Ads• Go direct to Facebook to test and learn• When you are ready to ramp up, use an Ads API Vendor - CPI Pricing Model - Conversion Tracking - Dynamic Ad/Bid Optimization
    • Off Facebook Promotion• Haven’t seen much success in Display and Search advertising• Try something new – i.e Ubisoft ran a trailer on CBS for CSI
    • Where are we now? Let’s Chat. Adam Boyden President - Conduit Josh Burns Associate Director, Products – 6waves Dan Hart Chief Revenue Officer – Arkadium, Inc. Randall Lloyd Managing Director of North America – Brighter Option Patrick Toland US Managing Director – TBG Digital Hussein Fazal CEO – AdParlor (moderator)