Steve Rosenbaum
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Steve Rosenbaum

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Steve Rosenbaum Presentation Transcript

  • 1. Curation:  Brands,  Media,  andConsumers.Steven Rosenbaum Follow  me:  @Magnify        
  • 2. How did we get here?
  • 3. There  was  a  5me  when  content  was  simple.  One-­‐Way.  Top-­‐Down.    Closed.  But  now  the  web  is  awash  in  content.    Video  in  par5cular  overwhelms  –  but  it  can  be  harnessed.  
  • 4. There  was  a  5me  when  content  was  simple.  Cable  expanded  the  universe.  
  • 5. There  was  a  5me  when  content  was  simple.  Now  the  web  makes  content  ubiquitous…  
  • 6. Today,do youfeelPluggedin…  
  • 7. Or Overloaded?  
  • 8. It  will  take  8  years  to  watch  all  of  the  video    that  is  uploaded  to  YouTube  in  a  single  day.    
  • 9. VIEWS  AND  TRAFFIC     • Over  800  million  unique  users  visit   YouTube  each  month   • Over  4  billion  hours  of  video  are  watched   each  month  on  YouTube   • 72  hours  of  video  are  uploaded  to  YouTube   every  minute   • 70%  of  YouTube  traffic  comes  from  outside   the  US    
  • 10. VIEWS  AND  TRAFFIC    • YouTube  is  localized  in  43  countries  and   across  60  languages  • In  2011,  YouTube  had  more  than  1  trillion   views  or  around  140  views  for  every  person   on  Earth  • 500  years  of  YouTube  video  are  watched   every  day  on  Facebook  
  • 11. Customers searching for a… A Digital Desert Island.
  • 12. CONTENT CREATION No Longer Creates AUTHORITY.  
  • 13. Content used to be King  
  • 14. CurationContent is King    
  • 15. ß  Seven  moths  -­‐à   Kevin  Allocca  /  YouTube  trends  manager  
  • 16. Kevin  Allocca  /  YouTube  trends  manager  
  • 17. Say Hello toCuration.
  • 18. Are You ACURATOR?
  • 19. CuratorsHave aVoice!
  • 20. Curatorsseparatesignalfromnoise.
  • 21. Curators are all about the mix
  • 22. 3 examples Of Curation AsContent Marketing.
  • 23.  Ka5a  Beauchamp  and  Hayley  Barna    
  • 24. Jason  Goldberg  
  • 25. Jim  Bankoff  
  • 26. Is  Your  Brand  Inside  Your  Customers  Digital  Desert  Island?  
  • 27. Can  you  get  on  your  customer’s  private  Island?        
  • 28. Can  you  get  on  your  customer’s  private  Island?        
  • 29. The  opportunity:  THE  EMERGENCE  OF  THE  CURATION  ECONOMY   For  brands,  publishers,    and  media   makers  –  the  new  content  arms  race  is   about  crea5ng  a  curated  and  coherent   environment.     Created,    Collected,     and  Contributed  content  will  be   the  new  mix.    Revenue  will  flow   to  those  who  aggregate  valuable   audiences  and  serve  them  at   scale.    
  • 30. hTp://contentmagnified.magnify.net/pages/contentmagnified   hTp://contentmagnified.magnify.net/pages/contentmagnified  
  • 31. The 3opportunities in the newCloud Econmy
  • 32. 1 The  Magic  of  The  New  ‘Local’.
  • 33. 2 “Hosbng”  rather  than  Creabng  Content.
  • 34. 3 Commerce  As  Content Vs .
  • 35. Reach  me:  Steve@Magnify.net  Follow  me:  TwiTer:  @magnify  
  • 36. Curation:  Brands,  Media,  andConsumers.Steven Rosenbaum Follow  me:  @Magnify