BITCOIN MERCHANT ON-RAMP
Steve Beauregard
Steve Beauregard, Founder & CEO
FIAT AND
REAL
CURRENCY
CENTRALIZED
DIGITAL
CURRENCY
DIGITAL
CURRENCY
Amazon Coins
Peercoin...
Steve Beauregard, Founder & CEO
DISTRIBUTED CENTRALIZED DECENTRALIZED
Steve Beauregard, Founder & CEO
HYPE GOOD & BAD MAKES HEADLINES
CRYPTO CURRENCIES
BITCOIN HAS EVOLVED
BEYOND ILLICIT USES ...
Steve Beauregard, Founder & CEO
Steve Beauregard, Founder & CEO
WHAT SCARES MERCHANTS AWAY?
• PRICE VOLATILITY
• LIQUIDITY CONCERNS
• REPUTATION RISK
• SE...
Steve Beauregard, Founder & CEO
F.O.M.O. FUELS ADOPTION
THE ONLY FEAR MERCHANTS SHOULD HAVE IS
F.O.M.O. “FEAR OF MISSING O...
WHAT ENCOURAGES ADOPTION?
• unstable fiat currencies
• smartphone penetration
• payment friction
• long remittance lines
•...
WHAT IS DRIVING ADOPTION?
The CROWD is disrupting
established incumbents
peer-to-peer
THE FUTURE OF TRANSACTION
DIGITAL
CURRENCY
WILL DO FOR
FINANCIAL
TRANSACTIONS
WHAT EMAIL
DID FOR
COMMUNICATION
CREDIT CARDS ARE TARGETS FOR FRAUD
The major card
networks are
pushing payment
companies to
upgrade to
EMV
or
“chip card”
...
Steve Beauregard, Founder & CEO
CONSUMERS SHOULD BE REWARDED FOR
SHOPPING … NOT CHARGED MORE TO
OFFSET EXPENSIVE CHARGE-BA...
MERCHANT CASE STUDIES
800 orders in 24 hours
$130K net new customers
$500,000
orders in 1st we
83,683 daily
transactions (...
Steve Beauregard, Founder & CEO
NO MIDDLE MAN NO FRICTION
WON’T ACCEPT RECURRING
CHARGES
LARGER AVERAGE ORDER
VALUES
PAY A...
Steve Beauregard, Founder & CEO
BY 2015, MOBILE SHOPPING
WILL ACCOUNT FOR $163
BILLION IN SALES
WORLDWIDE.
BITCOIN IS EXPE...
Steve Beauregard, Founder & CEO
1/3 OF KENYANS
ALREADY HAVE A
BITCOIN WALLET
REMITTANCE
IS KENYA’S 4TH
LARGEST SOURCE
OF F...
CONSUMER PROTECTION
Account for the interests
and needs of
consumers, particularly
in developing countries
DIGITAL MONEY IS INFORMATION
EXCHANGE VALUE
SECURITY PEER-TO-PEER
TRUST EXISTS WITH TRANSPARENCY
WHAT STEPS DO I TAKE TO ACCEPT COINS?
1. Review Your Checkout Process
– Shopping Cart Plug-in, Gateway or Custom
– Hosted ...
SHOPPING CART PLUG-IN EXAMPLE
FORMS CHECKOUT EXAMPLE
HOSTED INVOICE EXAMPLE
MERCHANT DASHBOARD
TRANSACTION HISTORY
CREATING FORMS OR DONATION BUTTONS
HOW DOES THIS AFFECT OPERATIONS?
1. Unique Payment Differences
– Under & over payments
– Non payments & double payments
– ...
WHAT ABOUT THE IRS TAX GUIDANCE?
1. Bitcoin is property and subject to ST & LTCG
2. Consumer must now track basis of coins...
Steve Beauregard, Founder & CEO
BITCOIN: MERCHANT ON-RAMP
QUESTIONS
?
THANK YOU!
Steve Beauregard
INFO@GOCOIN.COM
Upcoming SlideShare
Loading in...5
×

Steve beauregard slides

227

Published on

bitcoinconfny14

Published in: Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
227
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Steve beauregard slides

  1. 1. BITCOIN MERCHANT ON-RAMP Steve Beauregard
  2. 2. Steve Beauregard, Founder & CEO FIAT AND REAL CURRENCY CENTRALIZED DIGITAL CURRENCY DIGITAL CURRENCY Amazon Coins Peercoin Ripple (MintChip) (Auroracoin) Bitcoin Litecoin Dogecoin Worldcoin NXT DECENTRALIZED
  3. 3. Steve Beauregard, Founder & CEO DISTRIBUTED CENTRALIZED DECENTRALIZED
  4. 4. Steve Beauregard, Founder & CEO HYPE GOOD & BAD MAKES HEADLINES CRYPTO CURRENCIES BITCOIN HAS EVOLVED BEYOND ILLICIT USES SUCH AS “SILK ROAD” AND EARLY FAILURES LIKE “MT. GOX, BIPS, AND OTHERS” THAT WERE ROBBED OR MISMANAGED
  5. 5. Steve Beauregard, Founder & CEO
  6. 6. Steve Beauregard, Founder & CEO WHAT SCARES MERCHANTS AWAY? • PRICE VOLATILITY • LIQUIDITY CONCERNS • REPUTATION RISK • SECURITY RISK • SCALABILITY • OPERATIONAL IMPACT • SUPPORTABILITY • CANNIBALIZE EXISTING SALES? • FEAR THE UNKNOWN ! ! ! I BELIEVE IN HONEST MONEY: GOLD, SILVER & BITCOIN
  7. 7. Steve Beauregard, Founder & CEO F.O.M.O. FUELS ADOPTION THE ONLY FEAR MERCHANTS SHOULD HAVE IS F.O.M.O. “FEAR OF MISSING OUT”
  8. 8. WHAT ENCOURAGES ADOPTION? • unstable fiat currencies • smartphone penetration • payment friction • long remittance lines • coin ATM machines • online & retail merchants • high transaction fees of alternatives
  9. 9. WHAT IS DRIVING ADOPTION? The CROWD is disrupting established incumbents peer-to-peer
  10. 10. THE FUTURE OF TRANSACTION DIGITAL CURRENCY WILL DO FOR FINANCIAL TRANSACTIONS WHAT EMAIL DID FOR COMMUNICATION
  11. 11. CREDIT CARDS ARE TARGETS FOR FRAUD The major card networks are pushing payment companies to upgrade to EMV or “chip card” compatible points of sale by 2015. NO CREDIT CARD NO LOVE ! ! !
  12. 12. Steve Beauregard, Founder & CEO CONSUMERS SHOULD BE REWARDED FOR SHOPPING … NOT CHARGED MORE TO OFFSET EXPENSIVE CHARGE-BACKS. SHOPPING SITES VICTIMIZED & GAMED
  13. 13. MERCHANT CASE STUDIES 800 orders in 24 hours $130K net new customers $500,000 orders in 1st we 83,683 daily transactions (Nov. 2013) 5% of all orders are with Bitcoin better for Bitcoin Credit Card PayPal 0% 2.7% 2.7%FRAUD 
  14. 14. Steve Beauregard, Founder & CEO NO MIDDLE MAN NO FRICTION WON’T ACCEPT RECURRING CHARGES LARGER AVERAGE ORDER VALUES PAY AS YOU GO BITCOIN STORED VALUE ALT-COINS = TRANSACTIONS UNIQUE BUNDLING OPPORTUNITIES
  15. 15. Steve Beauregard, Founder & CEO BY 2015, MOBILE SHOPPING WILL ACCOUNT FOR $163 BILLION IN SALES WORLDWIDE. BITCOIN IS EXPECTED TO GROW AS MOBILE PAYMENT TRANSACTIONS RISE! GLOBAL CONSUMER MOBILE SHOPPING
  16. 16. Steve Beauregard, Founder & CEO 1/3 OF KENYANS ALREADY HAVE A BITCOIN WALLET REMITTANCE IS KENYA’S 4TH LARGEST SOURCE OF FOREIGN EXCHANGE OPPORTUNITY EMERGING COUNTRIES 93% HOUSEHOLDS OWN MOBILE
  17. 17. CONSUMER PROTECTION Account for the interests and needs of consumers, particularly in developing countries
  18. 18. DIGITAL MONEY IS INFORMATION EXCHANGE VALUE SECURITY PEER-TO-PEER TRUST EXISTS WITH TRANSPARENCY
  19. 19. WHAT STEPS DO I TAKE TO ACCEPT COINS? 1. Review Your Checkout Process – Shopping Cart Plug-in, Gateway or Custom – Hosted vs. whitelabel Integration – Simple Button or URL link to Form 2. Signup for a merchant account 3. Upload company KYC documents 4. Select currencies Bitcoin, Litecoin, Dogecoin 5. Enter bank routing or wire details 6. Determine Digital Currency / Fiat Splits 7. Test and GO Live
  20. 20. SHOPPING CART PLUG-IN EXAMPLE
  21. 21. FORMS CHECKOUT EXAMPLE
  22. 22. HOSTED INVOICE EXAMPLE
  23. 23. MERCHANT DASHBOARD
  24. 24. TRANSACTION HISTORY
  25. 25. CREATING FORMS OR DONATION BUTTONS
  26. 26. HOW DOES THIS AFFECT OPERATIONS? 1. Unique Payment Differences – Under & over payments – Non payments & double payments – Paid to wrong address 2. Returns and refunds 3. Support desks need training 4. Dashboard Integration 5. Must be very transparent – Enthusiast demand it
  27. 27. WHAT ABOUT THE IRS TAX GUIDANCE? 1. Bitcoin is property and subject to ST & LTCG 2. Consumer must now track basis of coins 3. What companies will solve this problem? 4. What about coins held by merchants? 5. What will be the impact to shopping? 6. What about international purchases
  28. 28. Steve Beauregard, Founder & CEO BITCOIN: MERCHANT ON-RAMP QUESTIONS ?
  29. 29. THANK YOU! Steve Beauregard INFO@GOCOIN.COM
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×