Betting on Social
!

How Casino Operators are
“Dealing” with Game Developers
George Zaloom, CEO
Are you Social?
Are you Social?

Or not?
How to be Social
!

!

Acquire studio & run IP on multiple platforms
!
!

License IP from provider & run multiple platform...
Big Players Benefited
Operators (and Systems Providers) who just
invested in social game companies are doing well
Caesars ...
Ace Rothstein

Typical Casino Operator
…a hotel, 1800 Slots & 40 tables
Ace’s problems

The friggin’ economy
Ace’s problems

The friggin’ customer base
Source

Ace’s problems

*Source: SuperData

!

41% of Internet users actively playing games
Social gaming projection for 2...
Ace’s Solution

GET SOCIAL!
Are you talkin’ to me?
Most likely… NOT.
Because it costs LOTS of $$$!

Game Costs
IP
Development
Marketing
Ace’s Plan
“There's three
ways to do things,
the right way, the
wrong way and the
way that I do it.”

Work with trusted su...
Ace’s Plan
“There's three
ways to do things,
the right way, the
wrong way and the
way that I do it.”

...leverage existing...
Add games to casino websites
Ace’s Goals
Drive customers back to the brick & mortar
!

Create stickiness & appointment vis...
Platforms

Fun-to-Play

Free-to-Play

Provider

Casino
Provider
Provider
Provider
Provider
Provider
Provider
Provider
Provider
Provider
Provider
Mobile Deployments
What did Abe say to social?
Mostly…
“Maybe.”

Where are the games???
Socially awkward?
Systems Review — SLOW
Regulatory Concerns (from operators)
IT Staff Bandwidth
Business Model Concerns
Ex...
Solutions for Operators
Systems Review — Expedite & Educate
!

MVP — DEPLOY
Demo — for Management & Regulators
A/B Test — ...
Still having trouble seeing it?

email me: george@goplay.com
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George Zaloom

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George Zaloom

  1. 1. Betting on Social ! How Casino Operators are “Dealing” with Game Developers George Zaloom, CEO
  2. 2. Are you Social?
  3. 3. Are you Social? Or not?
  4. 4. How to be Social ! ! Acquire studio & run IP on multiple platforms ! ! License IP from provider & run multiple platforms ! ! Embed 3rd party platform directly into website ! ! Fun-to-Play ! ! ! Free-to-Play
  5. 5. Big Players Benefited Operators (and Systems Providers) who just invested in social game companies are doing well Caesars — Slotomania IGT — DoubleDown WMS — Jackpot Party MGM — MyVegas Cross-Marketing to the Brick & Mortar Lots of visitor comps — difficult to quantify Why did this bet work? First Movers Invested a LOT of money Didn’t interfere with existing biz models/operations High Quality IP
  6. 6. Ace Rothstein Typical Casino Operator …a hotel, 1800 Slots & 40 tables
  7. 7. Ace’s problems The friggin’ economy
  8. 8. Ace’s problems The friggin’ customer base
  9. 9. Source Ace’s problems *Source: SuperData ! 41% of Internet users actively playing games Social gaming projection for 2015: $9 billion The friggin’ Internet
  10. 10. Ace’s Solution GET SOCIAL!
  11. 11. Are you talkin’ to me?
  12. 12. Most likely… NOT.
  13. 13. Because it costs LOTS of $$$! Game Costs IP Development Marketing
  14. 14. Ace’s Plan “There's three ways to do things, the right way, the wrong way and the way that I do it.” Work with trusted suppliers to...
  15. 15. Ace’s Plan “There's three ways to do things, the right way, the wrong way and the way that I do it.” ...leverage existing .com assets.
  16. 16. Add games to casino websites Ace’s Goals Drive customers back to the brick & mortar ! Create stickiness & appointment visitation ! Prime users & create a bridge to online gambling ! Acquire new customers that can be converted to gamblers
  17. 17. Platforms Fun-to-Play Free-to-Play Provider Casino
  18. 18. Provider
  19. 19. Provider
  20. 20. Provider
  21. 21. Provider
  22. 22. Provider
  23. 23. Provider
  24. 24. Provider
  25. 25. Provider
  26. 26. Provider
  27. 27. Provider
  28. 28. Mobile Deployments
  29. 29. What did Abe say to social?
  30. 30. Mostly… “Maybe.” Where are the games???
  31. 31. Socially awkward? Systems Review — SLOW Regulatory Concerns (from operators) IT Staff Bandwidth Business Model Concerns Executive Turnover (GM’s & CMO’s) RFP’s — Lengthy evaluations ! More deployments that two years ago — but not what one would have expected Adoption Rate — About 10%
  32. 32. Solutions for Operators Systems Review — Expedite & Educate ! MVP — DEPLOY Demo — for Management & Regulators A/B Test — different platforms ! Fail — don’t be afraid to learn from mistakes Set management’s expectations in advance ! FTP revenues — Don’t be concerned ! Cross Promotions — be concerned ! RFP’s — expedite
  33. 33. Still having trouble seeing it? email me: george@goplay.com
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