George Zaloom
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  • 1. Betting on Social ! How Casino Operators are “Dealing” with Game Developers George Zaloom, CEO
  • 2. Are you Social?
  • 3. Are you Social? Or not?
  • 4. How to be Social ! ! Acquire studio & run IP on multiple platforms ! ! License IP from provider & run multiple platforms ! ! Embed 3rd party platform directly into website ! ! Fun-to-Play ! ! ! Free-to-Play
  • 5. Big Players Benefited Operators (and Systems Providers) who just invested in social game companies are doing well Caesars — Slotomania IGT — DoubleDown WMS — Jackpot Party MGM — MyVegas Cross-Marketing to the Brick & Mortar Lots of visitor comps — difficult to quantify Why did this bet work? First Movers Invested a LOT of money Didn’t interfere with existing biz models/operations High Quality IP
  • 6. Ace Rothstein Typical Casino Operator …a hotel, 1800 Slots & 40 tables
  • 7. Ace’s problems The friggin’ economy
  • 8. Ace’s problems The friggin’ customer base
  • 9. Source Ace’s problems *Source: SuperData ! 41% of Internet users actively playing games Social gaming projection for 2015: $9 billion The friggin’ Internet
  • 10. Ace’s Solution GET SOCIAL!
  • 11. Are you talkin’ to me?
  • 12. Most likely… NOT.
  • 13. Because it costs LOTS of $$$! Game Costs IP Development Marketing
  • 14. Ace’s Plan “There's three ways to do things, the right way, the wrong way and the way that I do it.” Work with trusted suppliers to...
  • 15. Ace’s Plan “There's three ways to do things, the right way, the wrong way and the way that I do it.” ...leverage existing .com assets.
  • 16. Add games to casino websites Ace’s Goals Drive customers back to the brick & mortar ! Create stickiness & appointment visitation ! Prime users & create a bridge to online gambling ! Acquire new customers that can be converted to gamblers
  • 17. Platforms Fun-to-Play Free-to-Play Provider Casino
  • 18. Provider
  • 19. Provider
  • 20. Provider
  • 21. Provider
  • 22. Provider
  • 23. Provider
  • 24. Provider
  • 25. Provider
  • 26. Provider
  • 27. Provider
  • 28. Mobile Deployments
  • 29. What did Abe say to social?
  • 30. Mostly… “Maybe.” Where are the games???
  • 31. Socially awkward? Systems Review — SLOW Regulatory Concerns (from operators) IT Staff Bandwidth Business Model Concerns Executive Turnover (GM’s & CMO’s) RFP’s — Lengthy evaluations ! More deployments that two years ago — but not what one would have expected Adoption Rate — About 10%
  • 32. Solutions for Operators Systems Review — Expedite & Educate ! MVP — DEPLOY Demo — for Management & Regulators A/B Test — different platforms ! Fail — don’t be afraid to learn from mistakes Set management’s expectations in advance ! FTP revenues — Don’t be concerned ! Cross Promotions — be concerned ! RFP’s — expedite
  • 33. Still having trouble seeing it? email me: george@goplay.com