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George Zaloom
 

George Zaloom

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#SGSConfLV

#SGSConfLV

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    George Zaloom George Zaloom Presentation Transcript

    • Betting on Social ! How Casino Operators are “Dealing” with Game Developers George Zaloom, CEO
    • Are you Social?
    • Are you Social? Or not?
    • How to be Social ! ! Acquire studio & run IP on multiple platforms ! ! License IP from provider & run multiple platforms ! ! Embed 3rd party platform directly into website ! ! Fun-to-Play ! ! ! Free-to-Play
    • Big Players Benefited Operators (and Systems Providers) who just invested in social game companies are doing well Caesars — Slotomania IGT — DoubleDown WMS — Jackpot Party MGM — MyVegas Cross-Marketing to the Brick & Mortar Lots of visitor comps — difficult to quantify Why did this bet work? First Movers Invested a LOT of money Didn’t interfere with existing biz models/operations High Quality IP
    • Ace Rothstein Typical Casino Operator …a hotel, 1800 Slots & 40 tables
    • Ace’s problems The friggin’ economy
    • Ace’s problems The friggin’ customer base
    • Source Ace’s problems *Source: SuperData ! 41% of Internet users actively playing games Social gaming projection for 2015: $9 billion The friggin’ Internet
    • Ace’s Solution GET SOCIAL!
    • Are you talkin’ to me?
    • Most likely… NOT.
    • Because it costs LOTS of $$$! Game Costs IP Development Marketing
    • Ace’s Plan “There's three ways to do things, the right way, the wrong way and the way that I do it.” Work with trusted suppliers to...
    • Ace’s Plan “There's three ways to do things, the right way, the wrong way and the way that I do it.” ...leverage existing .com assets.
    • Add games to casino websites Ace’s Goals Drive customers back to the brick & mortar ! Create stickiness & appointment visitation ! Prime users & create a bridge to online gambling ! Acquire new customers that can be converted to gamblers
    • Platforms Fun-to-Play Free-to-Play Provider Casino
    • Provider
    • Provider
    • Provider
    • Provider
    • Provider
    • Provider
    • Provider
    • Provider
    • Provider
    • Provider
    • Mobile Deployments
    • What did Abe say to social?
    • Mostly… “Maybe.” Where are the games???
    • Socially awkward? Systems Review — SLOW Regulatory Concerns (from operators) IT Staff Bandwidth Business Model Concerns Executive Turnover (GM’s & CMO’s) RFP’s — Lengthy evaluations ! More deployments that two years ago — but not what one would have expected Adoption Rate — About 10%
    • Solutions for Operators Systems Review — Expedite & Educate ! MVP — DEPLOY Demo — for Management & Regulators A/B Test — different platforms ! Fail — don’t be afraid to learn from mistakes Set management’s expectations in advance ! FTP revenues — Don’t be concerned ! Cross Promotions — be concerned ! RFP’s — expedite
    • Still having trouble seeing it? email me: george@goplay.com