Sid Bhatt
Upcoming SlideShare
Loading in...5
×
 

Sid Bhatt

on

  • 1,141 views

 

Statistics

Views

Total Views
1,141
Views on SlideShare
1,141
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Sid Bhatt Sid Bhatt Presentation Transcript

  • Sid Bhatt, CEOsid@aarki.com Engage Qualified Users Smartphone and Tablet Games Summit June 2012
  • About Aarki  App Distribution and Monetization Platform  Founded October 2010, ex-Mint.com  We drive qualified app users  Our ads make app users happy!2 Confidential
  • What drives unqualified users? Rewarded app installs Expectation discrepancy Audience mismatch3 Confidential View slide
  • The impact of unqualified users  Do not monetize  Negative ROI  Low active rate and high uninstall rate - affects rank  Stalls organic growth4 Confidential View slide
  • Rewarded pay per action campaigns  Install and perform required action  Easy required action in < 3 minutes  Server tracking, post on the required action  Pay per action bids can be 2x to 3x pay per install bids  Life time value ≠ $05 Confidential
  • Bridge the user satisfaction gap with rich media ads  Capture exciting moments of the app Rich media interstitials in the ad unit  App install follows ad experience  Length < 30 seconds  Avoid buffering  Life time value > $5 App video trailers6 Confidential
  • Identify sources of profitable audience  Segment device ids by source Android - referrer and medium market://details?id=com.abc.  Identify profitable sources beta&referrer=utm_source%3Daar ki%26utm_campaign%3DUS-  Channel marketing dollars PPA%26utm_medium%3D{pub_id} into sources with the right audience mix iOS - install confirmation {confirm:true, ’medium’:pub_id}7 Confidential
  • Summary • Enhance user acquisition from rewarded channels with pay per action campaigns • Rich media video and interstitials give an app preview to qualify users • Source and media segmentation to pin-point profitable users • Drop me a note if you want to chat more - sid@aarki.com8 Confidential