Seth lieberman
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Seth lieberman Presentation Transcript

  • 1. Seth LiebermanCEO, SnapApp@SethWLieberman#AllFacebookConf
  • 2. SnapApp is a self-serve platform that integrates marketers branding needs, engagement objectives and customer acquisition goals together into a seamless user experience across social, the web and mobile.
  • 3. Why Run a Promotion on Facebook?• Companies that run a sweepstakes get a 34% increase in traffic—meaning sweepstakes often drive more traffic than original blog content or videos.• 70% of users that see a sweepstakes enter it• Retention• New Customer Acquisition• FB -> DB Conversion 1 Source: L2 Think Tanks Magazine, Digital IQ Index, July 2011 2 Source: SnapApp Data
  • 4. Rule #1 DefinitionsContest:A contest rewards skill or creativity;the winner(s) is selected based merit,popularity or judgingSweepstakes:A random winner purelybased on chanceLottery:A sweepstakes witha paid entry
  • 5. • 38,000 Newsletter Subs• 20,000 New “Likes”• 2,500 New Mag Subs• 19,000 Shares
  • 6. +25% Likesin one week
  • 7. DriveEngagement
  • 8. Rule #2 Offer Value High ValueLow Cost High Cost
  • 9. Rule #3 Like Gate
  • 10. Maximize Sharing: Edgerank
  • 11. 44% of Facebook Traffic is Mobile
  • 12. Rule #4 Know the Law• Except where explicitly outlawed, anyone must be able to enter. Official rules must be made available at all times.• Register + Bond regulations in RI, if your prize $500+• Register + Bond regulations in NY and FL, if the prize is $5k+• AZ also has special regulations.• Consider excluding these states if you dont have the resources to become registered and bonded.• If your target audience includes children under 13, make sure your sweepstakes is COPPA compliant. If they are under 18, parental or guardian permission is required to accept the prize.
  • 13. Rule #5 Do NOT Stop at the “Like”
  • 14. Rule # 6 Measure ROI• Lead / Like Cost• Customer Acquisition Cost• Brand Value• Technology Costs• Human Costs• Pain-In-The Ass Costs
  • 15. Seth Lieberman CEO, SnapApp @SethWLiebermanslieberman@snapapp.com #AllFacebookConf