Semantic Web Summit Making the Case for Semantic Technology in Business by Scott Brinker twitter: @chiefmartec www.chiefmartec.com
Scale in content. 25.21 billion pages in the indexable web1 1 trillion unique URLs discovered by Google2 109.5 million web sites3 1,000X more in deep web4 1 Worldwidewebsize.com March 2009 2 Google Official Blog July 2008 3 Name Intelligence May 2009 4 BrightPlanet November 2010
Scale in engagement. 500 million Facebook users1 190 million Twitter users2 65 million tweets per day3 4 million Foursquare users4 1 Mark Zuckerberg July 2010 2 TechCrunch July 2010 3 Twitter blog June 2010 4 Business Insider October 2010
Searching is hard.
But finding (and being found) is valuable.
Two technologies can help.
Structured data supports SEO (and vice versa). (millions) $5,078in 4 years $2,805 this year Projected SEO spending in US Source: Forrester Research, Inc.