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Scott Brinker Presentation Scott Brinker Presentation Presentation Transcript

  • Semantic Web Summit
    Making the Case for Semantic Technology in Business
    by Scott Brinker
    twitter: @chiefmartec
    www.chiefmartec.com
  • SCALE
  • Scale in content.
    25.21 billion pages in the indexable web1
    1 trillion unique URLs discovered by Google2
    109.5 million web sites3
    1,000X more in deep web4
    1 Worldwidewebsize.com March 2009
    2 Google Official Blog July 2008
    3 Name Intelligence May 2009
    4 BrightPlanet November 2010
  • Scale in engagement.
    500 million Facebook users1
    190 million Twitter users2
    65 million tweets per day3
    4 million Foursquare users4
    1 Mark Zuckerberg July 2010
    2 TechCrunch July 2010
    3 Twitter blog June 2010
    4 Business Insider October 2010
  • Searching is hard.
  • But finding (and being found) is valuable.
  • Two technologies can help.
  • Structured data supports SEO (and vice versa).
    (millions)
    $5,078in 4 years
    $2,805 this year
    Projected SEO spending in US
    Source: Forrester Research, Inc.
  • The data marketing ecosystem—beyond APIs.
    Copyright © 2010 Scott Brinker
    Marketing
    Data Marketing
  • Semantics & relationships to reveal sentiment.
  • Marketing in an age of information overload.
    Thank you.
    Scott Brinker
    twitter: @chiefmartec
    www.chiefmartec.com