Making the
Case for
Semantic
Technology
in Business
Semantic Web Summit
by Scott Brinker
twitter: @chiefmartec
www.chiefma...
25.21 billion pages in the
indexable web1
1 trillion unique URLs
discovered by Google2
109.5 million web sites3
1,000X mor...
500 million Facebook
users1
190 million Twitter users2
65 million tweets per day3
4 million Foursquare
users4
1 Mark Zucke...
Searching is hard.
But finding (and being found)
is valuable.
Structured
Data
Semantics
Two technologies can help.
(millions)
Source: Forrester Research, Inc.
Structured data supports SEO (and vice versa).
Projected SEO spending in US
$2...
Marketers
Consumers
Marketers Developers
Data
Applications
Consumers
Copyright © 2010 Scott Brinker
Marketing Data Marketi...
Semantics & relationships to reveal sentiment.
Marketing in an age of information overload.
Thank you.
Scott Brinker
twitter: @chiefmartec
www.chiefmartec.com
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Scott Brinker Presentation

  1. 1. Making the Case for Semantic Technology in Business Semantic Web Summit by Scott Brinker twitter: @chiefmartec www.chiefmartec.com
  2. 2. 25.21 billion pages in the indexable web1 1 trillion unique URLs discovered by Google2 109.5 million web sites3 1,000X more in deep web4 1 Worldwidewebsize.com March 2009 2 Google Official Blog July 2008 3 Name Intelligence May 2009 4 BrightPlanet November 2010 Scale in content.
  3. 3. 500 million Facebook users1 190 million Twitter users2 65 million tweets per day3 4 million Foursquare users4 1 Mark Zuckerberg July 2010 2 TechCrunch July 2010 3 Twitter blog June 2010 4 Business Insider October 2010 Scale in engagement.
  4. 4. Searching is hard.
  5. 5. But finding (and being found) is valuable.
  6. 6. Structured Data Semantics Two technologies can help.
  7. 7. (millions) Source: Forrester Research, Inc. Structured data supports SEO (and vice versa). Projected SEO spending in US $2,805 this year $5,078 in 4 years
  8. 8. Marketers Consumers Marketers Developers Data Applications Consumers Copyright © 2010 Scott Brinker Marketing Data Marketing The data marketing ecosystem—beyond APIs.
  9. 9. Semantics & relationships to reveal sentiment.
  10. 10. Marketing in an age of information overload. Thank you. Scott Brinker twitter: @chiefmartec www.chiefmartec.com
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