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AUTOMOTIVE

BEAUTY

COMMERCIAL TECHNOLOGY

CONSUMER TECHNOLOGY

ENTERTAINMENT

FASHION

FOOD & BEVERAGE

FOODSERVICE

HOME...
About The NPD Group

 Founded in 1967
 Cover a wide range of industries, including telecom,
  electronics, software, off...
Topics


 Consumers
 Competition
 Capabilities




                 Proprietary and Confidential
Consumers




 Proprietary and Confidential
Carrier demographics vary significantly




Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track
           ...
Smartphones have become affordable, but data is still expensive




           Source: The NPD Group / Consuner Data Track...
Not all smartphones have the same demographic appeal




   Source: The NPD Group / Consuner Data Tracker / Mobile Phone T...
Competition




 Proprietary and Confidential
Nexus One innovative but unsuccessful: Cancelled in five months


                                                        ...
Abracadabra. Droid Incredible #2 Android smartphone in Q210


 Created by HTC
 1 GHz processor
 3.7’ AMOLED display
 8...
Carriers still dominate handset distribution




Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track
      ...
Capabilities




 Proprietary and Confidential
Handsets have become capable 4G-ready media platforms




     Source: The NPD Group / Consuner Data Tracker / Mobile Phon...
Advent of HTML 5 opening up new development opportunities




        Source: The NPD Group / Consuner Data Tracker / Mobi...
The future phone




Ultimately, the handset will be
as useful for avoiding
communication as it is for
facilitating it.


...
To become useful assistants, handsets will need to know


 About us
 About the environment




                         ...
Smartphones are driving the horsepower




Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track
            ...
From siloed repositories to anticipatory assistants




  Newton                 Palm                              Telenav...
Handsets are increasingly context-aware


 GPS/Hotspot databases
 Accelerometers
 Gyroscopes
 Proximity Sensors
 Ligh...
Location-aware handsets provide context




Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track
           ...
Location-aware handsets provide context




Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track
           ...
Focus on the WAN, but much intelligence comes from LAN, PAN

                                4G

                         ...
NFC brings convenience to commerce, check-in, but at a price

                   Existing                         New
    ...
Summary


 Understand whom you are targeting and what they own
 Carriers play an important role
      Dictate the portf...
Thanks and Q&A.
Web: npdgroupblog.com
  Twitter: @rossrubin




      Proprietary and Confidential
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Ross Rubin's Presentation

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Transcript of "Ross Rubin's Presentation"

  1. 1. AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TELECOM Evolving Handsets, Evolving Needs TOYS Targeting Consumers Now and Tomorrow Ross Rubin Executive Director of Industry Analysis Consumer Technology The NPD Group September 2010
  2. 2. About The NPD Group  Founded in 1967  Cover a wide range of industries, including telecom, electronics, software, office supplies, toys, videogames, apparel, beauty, home, and auto products  Two main sources of data for sellthrough information  Point-of-Sale: Item-level data from case register panel of retailers, including Best Buy, Radio Shack, Target, Sears, BJs, Amazon.com, Apple, etc.  Consumer: Brand-level purchase data (and related info) from online surveys sent to hundreds of thousands of consumers Proprietary and Confidential
  3. 3. Topics  Consumers  Competition  Capabilities Proprietary and Confidential
  4. 4. Consumers Proprietary and Confidential
  5. 5. Carrier demographics vary significantly Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track Proprietary and Confidential
  6. 6. Smartphones have become affordable, but data is still expensive Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track Proprietary and Confidential
  7. 7. Not all smartphones have the same demographic appeal Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track Proprietary and Confidential
  8. 8. Competition Proprietary and Confidential
  9. 9. Nexus One innovative but unsuccessful: Cancelled in five months  Created by HTC  1 GHz processor  3.7’ AMOLED display  800 X 480 resolution  Android 2.1  5 MP camera Proprietary and Confidential
  10. 10. Abracadabra. Droid Incredible #2 Android smartphone in Q210  Created by HTC  1 GHz processor  3.7’ AMOLED display  800 X 480 resolution  Android 2.1  8 MP camera Proprietary and Confidential
  11. 11. Carriers still dominate handset distribution Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track Proprietary and Confidential
  12. 12. Capabilities Proprietary and Confidential
  13. 13. Handsets have become capable 4G-ready media platforms Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track Proprietary and Confidential
  14. 14. Advent of HTML 5 opening up new development opportunities Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track Proprietary and Confidential
  15. 15. The future phone Ultimately, the handset will be as useful for avoiding communication as it is for facilitating it. Proprietary and Confidential
  16. 16. To become useful assistants, handsets will need to know  About us  About the environment Proprietary and Confidential
  17. 17. Smartphones are driving the horsepower Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track Proprietary and Confidential
  18. 18. From siloed repositories to anticipatory assistants Newton Palm Telenav Intelligence Synergy OnMyWay 1993 2009 2010 Proprietary and Confidential
  19. 19. Handsets are increasingly context-aware  GPS/Hotspot databases  Accelerometers  Gyroscopes  Proximity Sensors  Light Sensors  Compasses  Cameras Proprietary and Confidential
  20. 20. Location-aware handsets provide context Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track Proprietary and Confidential
  21. 21. Location-aware handsets provide context Source: The NPD Group / Consuner Data Tracker / Mobile Phone Track Proprietary and Confidential
  22. 22. Focus on the WAN, but much intelligence comes from LAN, PAN 4G Wi-Fi Bluetooth Zigbee zzzzzd Proprietary and Confidential
  23. 23. NFC brings convenience to commerce, check-in, but at a price Existing New Infrastructure Infrastructure Mag stripe Readers NFC (Square) POS/ Realtime Cameras Barcodes Check Imaging Augmented Reality Send Money Remote Apps (PayPal, oboPay) Proprietary and Confidential
  24. 24. Summary  Understand whom you are targeting and what they own  Carriers play an important role  Dictate the portfolio  Control large subscriber bases  Advertise and promote  Smartphones are growing and capabilities are improving  Faster cellular access  More robust contextual awareness, local networks  How do we integrate to move beyond the PC? Proprietary and Confidential
  25. 25. Thanks and Q&A. Web: npdgroupblog.com Twitter: @rossrubin Proprietary and Confidential
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