Keyword Intelligence<br />Ron Jones<br />Symetri Internet Marketing<br />Twitter: @ron_jones<br />Download at www.symetri....
Consulting<br />Strategy - Consulting - Training<br />Drive to Site<br />SEO – PPC – Social Media – Local - Mobile<br />Si...
Pick the Right Keywords<br />
Relevant Destination Content<br />
Keyword Success Formula<br />Picking the Right Keywords + Relevant Destination Content = Conversions<br />
Keyword Research helps determine the needs and wants of your Social Community<br />
Strategy<br />Branding – Volume of Impressions<br />Conversion – Volume of Conversions<br />Hybrid – Combination of both<b...
Keyword Relevancy<br />Keyword Relevancy<br />
Central to all channels<br />Keyword Research – SES NY 2011<br />
Think Outside Your Industry<br />couch vs sofa<br />
Keyword Research Process<br />
Tools: Automation vs Aided<br />Mindset should be “Computer Aided”<br />Build a qualitative layer into your processes<br />
Keyword Tools<br />Forecast / Trend Tools<br />Google Traffic Estimator<br />Google Search Insights<br />Google Trends<br ...
Analytics<br />
Track Popular and Trending Topics<br />Keyword Cloud generated from TweetStats.com<br />Other notable sites are www.twitsc...
Gauging Market Interest<br />Dell’s IdeaStorm.com Site Gauges Market Interest<br />
Understand User Intent & Sentiment<br />Learn about top keyword, user intent and sentiment<br />Other notable sites are ww...
Buying Cycle and Keyword Intent<br />Broad Search Terms<br />iecamera, digital camera, orange camera<br />More Specific Te...
Relevant Points of Engagement<br />Keyword Tools like tweetbeep.com and socialoomph.com provide alerts for specific keywor...
Keyword Intelligence<br />Ron Jones<br />Symetri Internet Marketing<br />Twitter: @ron_jones<br />Thank You<br />Download ...
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Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond

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Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond

  1. 1. Keyword Intelligence<br />Ron Jones<br />Symetri Internet Marketing<br />Twitter: @ron_jones<br />Download at www.symetri.com/presentations<br />
  2. 2. Consulting<br />Strategy - Consulting - Training<br />Drive to Site<br />SEO – PPC – Social Media – Local - Mobile<br />Site Design and Conversion Tuning<br />Technical – Visual - Behavioral<br />
  3. 3. Pick the Right Keywords<br />
  4. 4. Relevant Destination Content<br />
  5. 5. Keyword Success Formula<br />Picking the Right Keywords + Relevant Destination Content = Conversions<br />
  6. 6. Keyword Research helps determine the needs and wants of your Social Community<br />
  7. 7. Strategy<br />Branding – Volume of Impressions<br />Conversion – Volume of Conversions<br />Hybrid – Combination of both<br />
  8. 8. Keyword Relevancy<br />Keyword Relevancy<br />
  9. 9. Central to all channels<br />Keyword Research – SES NY 2011<br />
  10. 10. Think Outside Your Industry<br />couch vs sofa<br />
  11. 11. Keyword Research Process<br />
  12. 12. Tools: Automation vs Aided<br />Mindset should be “Computer Aided”<br />Build a qualitative layer into your processes<br />
  13. 13. Keyword Tools<br />Forecast / Trend Tools<br />Google Traffic Estimator<br />Google Search Insights<br />Google Trends<br />Google Sets<br />Other Keyword Tools<br />Local Keyword Lists<br />SEO Book Keyword Tools<br />Wordze<br />Suggestion Tools<br />Google AdWords Keyword Tool<br />YouTube Keyword Tool<br />Keyword Discovery<br />Paid<br />Free<br />Wordtracker<br />Paid<br />Free<br />Wordstream<br />Paid<br />Free<br />
  14. 14. Analytics<br />
  15. 15. Track Popular and Trending Topics<br />Keyword Cloud generated from TweetStats.com<br />Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.<br />
  16. 16. Gauging Market Interest<br />Dell’s IdeaStorm.com Site Gauges Market Interest<br />
  17. 17. Understand User Intent & Sentiment<br />Learn about top keyword, user intent and sentiment<br />Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.<br />
  18. 18. Buying Cycle and Keyword Intent<br />Broad Search Terms<br />iecamera, digital camera, orange camera<br />More Specific Terms<br />ieaffordable digital camera orange, black digital slr camera zoom<br />Very Specific Search Terms<br />iecanon eos mark III, nikon d700, f2.8 24-70 zoom lens<br />In the buying cycle for your product or service, how long does it take on average for someone to start their information gathering and then to make a purchase.<br />
  19. 19. Relevant Points of Engagement<br />Keyword Tools like tweetbeep.com and socialoomph.com provide alerts for specific keywords<br />Companies have the privilege of listening in. What they decide to do with the information is what actually influences users and potential customers.<br />
  20. 20. Keyword Intelligence<br />Ron Jones<br />Symetri Internet Marketing<br />Twitter: @ron_jones<br />Thank You<br />Download at www.symetri.com/presentations<br />
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