Track Popular and Trending Topics Keyword Cloud generated from TweetStats.com Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.
Gauging Market Interest Dell’s IdeaStorm.com Site Gauges Market Interest
Understand User Intent & Sentiment Learn about top keyword, user intent and sentiment Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.
Buying Cycle and Keyword Intent Broad Search Terms iecamera, digital camera, orange camera More Specific Terms ieaffordable digital camera orange, black digital slr camera zoom Very Specific Search Terms iecanon eos mark III, nikon d700, f2.8 24-70 zoom lens In the buying cycle for your product or service, how long does it take on average for someone to start their information gathering and then to make a purchase.
Relevant Points of Engagement Keyword Tools like tweetbeep.com and socialoomph.com provide alerts for specific keywords Companies have the privilege of listening in. What they decide to do with the information is what actually influences users and potential customers.
Keyword Intelligence Ron Jones Symetri Internet Marketing Twitter: @ron_jones Thank You Download at www.symetri.com/presentations