Track Popular and Trending Topics<br />Keyword Cloud generated from TweetStats.com<br />Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.<br />
Understand User Intent & Sentiment<br />Learn about top keyword, user intent and sentiment<br />Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.<br />
Buying Cycle and Keyword Intent<br />Broad Search Terms<br />iecamera, digital camera, orange camera<br />More Specific Terms<br />ieaffordable digital camera orange, black digital slr camera zoom<br />Very Specific Search Terms<br />iecanon eos mark III, nikon d700, f2.8 24-70 zoom lens<br />In the buying cycle for your product or service, how long does it take on average for someone to start their information gathering and then to make a purchase.<br />
Relevant Points of Engagement<br />Keyword Tools like tweetbeep.com and socialoomph.com provide alerts for specific keywords<br />Companies have the privilege of listening in. What they decide to do with the information is what actually influences users and potential customers.<br />
Keyword Intelligence<br />Ron Jones<br />Symetri Internet Marketing<br />Twitter: @ron_jones<br />Thank You<br />Download at www.symetri.com/presentations<br />
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