Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond
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Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond

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    Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond Presentation Transcript

    • Keyword Intelligence
      Ron Jones
      Symetri Internet Marketing
      Twitter: @ron_jones
      Download at www.symetri.com/presentations
    • Consulting
      Strategy - Consulting - Training
      Drive to Site
      SEO – PPC – Social Media – Local - Mobile
      Site Design and Conversion Tuning
      Technical – Visual - Behavioral
    • Pick the Right Keywords
    • Relevant Destination Content
    • Keyword Success Formula
      Picking the Right Keywords + Relevant Destination Content = Conversions
    • Keyword Research helps determine the needs and wants of your Social Community
    • Strategy
      Branding – Volume of Impressions
      Conversion – Volume of Conversions
      Hybrid – Combination of both
    • Keyword Relevancy
      Keyword Relevancy
    • Central to all channels
      Keyword Research – SES NY 2011
    • Think Outside Your Industry
      couch vs sofa
    • Keyword Research Process
    • Tools: Automation vs Aided
      Mindset should be “Computer Aided”
      Build a qualitative layer into your processes
    • Keyword Tools
      Forecast / Trend Tools
      Google Traffic Estimator
      Google Search Insights
      Google Trends
      Google Sets
      Other Keyword Tools
      Local Keyword Lists
      SEO Book Keyword Tools
      Wordze
      Suggestion Tools
      Google AdWords Keyword Tool
      YouTube Keyword Tool
      Keyword Discovery
      Paid
      Free
      Wordtracker
      Paid
      Free
      Wordstream
      Paid
      Free
    • Analytics
    • Track Popular and Trending Topics
      Keyword Cloud generated from TweetStats.com
      Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.
    • Gauging Market Interest
      Dell’s IdeaStorm.com Site Gauges Market Interest
    • Understand User Intent & Sentiment
      Learn about top keyword, user intent and sentiment
      Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.
    • Buying Cycle and Keyword Intent
      Broad Search Terms
      iecamera, digital camera, orange camera
      More Specific Terms
      ieaffordable digital camera orange, black digital slr camera zoom
      Very Specific Search Terms
      iecanon eos mark III, nikon d700, f2.8 24-70 zoom lens
      In the buying cycle for your product or service, how long does it take on average for someone to start their information gathering and then to make a purchase.
    • Relevant Points of Engagement
      Keyword Tools like tweetbeep.com and socialoomph.com provide alerts for specific keywords
      Companies have the privilege of listening in. What they decide to do with the information is what actually influences users and potential customers.
    • Keyword Intelligence
      Ron Jones
      Symetri Internet Marketing
      Twitter: @ron_jones
      Thank You
      Download at www.symetri.com/presentations