Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond
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Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond

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Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond Presentation Transcript

  • Keyword Intelligence
    Ron Jones
    Symetri Internet Marketing
    Twitter: @ron_jones
    Download at www.symetri.com/presentations
  • Consulting
    Strategy - Consulting - Training
    Drive to Site
    SEO – PPC – Social Media – Local - Mobile
    Site Design and Conversion Tuning
    Technical – Visual - Behavioral
  • Pick the Right Keywords
  • Relevant Destination Content
  • Keyword Success Formula
    Picking the Right Keywords + Relevant Destination Content = Conversions
  • Keyword Research helps determine the needs and wants of your Social Community
  • Strategy
    Branding – Volume of Impressions
    Conversion – Volume of Conversions
    Hybrid – Combination of both
  • Keyword Relevancy
    Keyword Relevancy
  • Central to all channels
    Keyword Research – SES NY 2011
  • Think Outside Your Industry
    couch vs sofa
  • Keyword Research Process
  • Tools: Automation vs Aided
    Mindset should be “Computer Aided”
    Build a qualitative layer into your processes
  • Keyword Tools
    Forecast / Trend Tools
    Google Traffic Estimator
    Google Search Insights
    Google Trends
    Google Sets
    Other Keyword Tools
    Local Keyword Lists
    SEO Book Keyword Tools
    Wordze
    Suggestion Tools
    Google AdWords Keyword Tool
    YouTube Keyword Tool
    Keyword Discovery
    Paid
    Free
    Wordtracker
    Paid
    Free
    Wordstream
    Paid
    Free
  • Analytics
  • Track Popular and Trending Topics
    Keyword Cloud generated from TweetStats.com
    Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.
  • Gauging Market Interest
    Dell’s IdeaStorm.com Site Gauges Market Interest
  • Understand User Intent & Sentiment
    Learn about top keyword, user intent and sentiment
    Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries.
  • Buying Cycle and Keyword Intent
    Broad Search Terms
    iecamera, digital camera, orange camera
    More Specific Terms
    ieaffordable digital camera orange, black digital slr camera zoom
    Very Specific Search Terms
    iecanon eos mark III, nikon d700, f2.8 24-70 zoom lens
    In the buying cycle for your product or service, how long does it take on average for someone to start their information gathering and then to make a purchase.
  • Relevant Points of Engagement
    Keyword Tools like tweetbeep.com and socialoomph.com provide alerts for specific keywords
    Companies have the privilege of listening in. What they decide to do with the information is what actually influences users and potential customers.
  • Keyword Intelligence
    Ron Jones
    Symetri Internet Marketing
    Twitter: @ron_jones
    Thank You
    Download at www.symetri.com/presentations