Creatively Social:Breaking out of the ordinaryRic Dragon, CEO, DragonSearch - @ricdragon
Not All Social Media Marketing              Projects are Equal@ricdragon
BrandMaintenance@ricdragon
Reputation and Crisis@ricdragon
Community Building@ricdragon
Influence@ricdragon
Big Splash@ricdragon
The Brilliant Campaigns
Big Budgets             Traditional Media support@ricdragon
Fun@ricdragon
Unexpected@ricdragon
Participatory@ricdragon
Cross-Media@ricdragon
•    Spreadability vs. Drillability  •    Continuity vs. Multiplicity  •    Immersion vs. Extractability  •    Worldbuildi...
@ricdragon
@ricdragon
1. Serial storytelling   2. Multi-faceted storytelling   3. Spreadable storytelling   4. Immersion and discovery     story...
@ricdragon
Genrich Altshuller@ricdragon
@ricdragon
@ricdragon   Copyright UNRULY Media 2012 used with permission
CreativeSocial Mediathinkingrepresents therepresentsgreatest thegreatestopportunity inopportunity tothe history ofcreate v...
Thank You!Ric Dragon, DragonSearchdragon@dragonsearch.net | Twitter: @ricdragon                         Social Marketology...
Ric dragon
Ric dragon
Ric dragon
Ric dragon
Ric dragon
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Ric dragon

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Ric dragon

  1. 1. Creatively Social:Breaking out of the ordinaryRic Dragon, CEO, DragonSearch - @ricdragon
  2. 2. Not All Social Media Marketing Projects are Equal@ricdragon
  3. 3. BrandMaintenance@ricdragon
  4. 4. Reputation and Crisis@ricdragon
  5. 5. Community Building@ricdragon
  6. 6. Influence@ricdragon
  7. 7. Big Splash@ricdragon
  8. 8. The Brilliant Campaigns
  9. 9. Big Budgets Traditional Media support@ricdragon
  10. 10. Fun@ricdragon
  11. 11. Unexpected@ricdragon
  12. 12. Participatory@ricdragon
  13. 13. Cross-Media@ricdragon
  14. 14. • Spreadability vs. Drillability • Continuity vs. Multiplicity • Immersion vs. Extractability • Worldbuilding • Seriality • Subjectivity • Performance@ricdragon
  15. 15. @ricdragon
  16. 16. @ricdragon
  17. 17. 1. Serial storytelling 2. Multi-faceted storytelling 3. Spreadable storytelling 4. Immersion and discovery storytelling 5. Engagement through storytelling@ricdragon
  18. 18. @ricdragon
  19. 19. Genrich Altshuller@ricdragon
  20. 20. @ricdragon
  21. 21. @ricdragon Copyright UNRULY Media 2012 used with permission
  22. 22. CreativeSocial Mediathinkingrepresents therepresentsgreatest thegreatestopportunity inopportunity tothe history ofcreate value.marketing forbusinesses toconnect withcustomers.
  23. 23. Thank You!Ric Dragon, DragonSearchdragon@dragonsearch.net | Twitter: @ricdragon Social Marketology Release date: June 2012
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