Planning a Contest on Facebook? Fatal Mistakes & Hidden SuccessPresentation Transcript
Your Moderator Dennis YU CEO Blitzlocal email@example.com Twitter.com/dennisyu Blog: dennis-yu.com
The Tough Questions
What are the top 3 common mistakes in running a contest on Facebook?
While contests certainly drive traffic, what happens AFTER the contest and how do you get the "right" customers vs folks who just want to get a discount or just want to win the ipad?
What metric is most important to measure at each stage of your contest-- especially regarding ROI?
How do you predict how much traffic you'll get, conversion rates, signups, etc?
What about all these brands that requires users to like a page (fan-gating) or provide extended permissions-- when is the hit to conversion rate worth the extra data?
What are specific examples you can share of success?
Social Media Marketing & Promotions Contests, Sweeps, Polls, Coupons, Facebook Pages & Apps Mike La Rotonda, Co-founder & CEO firstname.lastname@example.org 415.378.5735
Company Overview Votigo is the leading social media marketing and technology company helping businesses to better engage with their customers through the use of user-generated photo & video contests, interactive sweepstakes, and online promotions on Facebook, Twitter, Mobile, and stand-alone sites.
5 Company Overview Votigo creates viral and engaging social media promotions that drive measurable results for our clients. BRANDS WE WORK WITH …
6 Contests & Sweepstakes Benefits Increase Likes Virally spread your marketing message Build community around your brand Gain access to great content Grow your customer base
7 Contests & Sweepstakes Tips for Success Clearly define your objectives Decide what platforms to run on Promote it Make it social Choose the right partner
8 Contests & Sweepstakes Common Mistakes Too complicated to enter Poorly promoted No “Like” gate Doesn’t follow Facebook’s Promotion Guidelines
9 Contests & Sweepstakes Facebook Promotion Guidelines Promotions must run within Apps Don’t use Facebook features for core promotion actions Don’t use Facebook’s name http://www.facebook.com/promotions_guidelines.php
10 Case Study StonyfieldYoBaby Yogurt Photo & Video Contest Objectives
Share + Invite Friends
50,707 new fans
Contests & Community Growth Range: +45% to +1773% Average +626%
4 QuickTips for Facebook Contests facebook.com/firebellysocial
Source: Exact Target
#1 Use a 3rd party app
#2 Promote your promotion
#3 Make it easy to enter
#4 Big prize (or many prizes) relevant to your brand
How Do You Stand Out In A Crowd? YOU
AutoPosting to Facebook Fans 450,000 views of the video (making it the 5th most viewed video when it debuted – worldwide!) 90,000 comments (making it the most commented on video for that day – worldwide!) 700,000 page views on their website. 100,000 shoes designed and saved in new accounts 1000+ new facebook fans *Results In One Week Results: Case Study: Shoes Of Prey Increase in Revenue?
Case Study: Blog Contest Run over 7 Days Prizes were tickets to Brandy Mychals event 10% of fans participated 60% attended event 80% purchased continuing education Increased ticket sales 4x! Increased profits from event 8x!
Big Numbers or Big Results Which Do YOU Want?
From the What Not To Do File… Learn from these examples so you won’t get beat up!
The Best Kept Secret Easy To Remember URL and Traffic Generation Is KEY!
Case Study: DRAKE
Don’t Get In Trouble… …Know The Rules!
The Art of Amplification Borrow 3rd party creditability in niche to increase exposure = increasing fans by 10x in one week. Trained fans to become tagging machines! “Tag Tuesday” where fans engage one another and page. Narrow focus on only what is appropriate for niche. Don’t make the prize so generally appealing that non-ideal fans will enter.
Keep In Touch! Adryenn Ashley Wow! Is Me http://about.me/adryenn
Twitter: @adryenn Facebook: facebook.com/AdryennAshley WowIsMe.net 415-420-5627 Creating a Winning Contest Strategy Presented by Adryenn Ashley
A brief history of Wildfire 2011 Wildfire opens additional US & global locations Winner offbFund x2 2010 7 employees Winner offbFund 115 employees 2009 Wildfire launches promotional platform 2008 Company is founded by Victoria Ransom & Alain Chuard LondonNY 100,000Promotions Worldwide Redwood City Los Angeles Chicago New York London Germany* Singapore*
Thousands of Happy Brands & Agencies 100,000+ Campaigns 125 Countries, 10 Languages
92% of fans say that since becoming a fan of a given brand they are more likely to recommend that brand to their friends 92% 130 The average number of friends of a Facebook user
Average of 8.7 fan pages CONSUMERS do ENGAGE BRANDS ! with 50 million people become fans daily
“ Contests Deals COMPANIES RUN that Giveaways CONTESTS 2 have as many x FANS ” as companies that don’t Jupiter Research Promotions! No Contests
? run How to Check out blog.wildfireapp.com! EFFECTIVE PROMOTIONS PERSONAL SOCIAL SIMPLE 1 1 +