Peter Vogel
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Peter Vogel

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Peter Vogel Peter Vogel Presentation Transcript

  • Wtf happened to Facebook Credits? 2
  • RIP Facebook CreditsHello Facebook 3
  • What Facebook Didn’t Do… For Consumers• Education• Display Credits balance in a prominent location• Create a listing to feature ways to spend Credits• Allow peer-to-peer Credit gifting• Outside gaming promotions, BOGOs etc … 4
  • What Facebook Didn’t Do… For Developers• Offer flexible pricing based on vertical• Provide subscription/rebilling as part of Credits• Create a paid App store• Promote a featured ‘Category’ listings for hotapplications… the discoverability problem• Offer advertising perks/premier placement forintegration of Credits into ad campaigns 5
  • The Power of Facebook Currency 6
  • Members are spending 2X After Before 7
  • Partners Transaction Frequency is up 97% 8
  • The Power of Virtual Currency • 380,000 Heists • 52,000 active players • 1 Million Credits Redeemed • 70% of users “Share” 9
  • So what now? + = “I pity the fool . . .” 10
  • What the Future Holds …. • Facebook Currency still exists • Facebook Currency will continue to gain value • Still a great incentive/motivational tool • Finally to emerge from social gaming • “Pay with Facebook” becomes the norm on Facebook and even on external web sites 11