Natalie Henley
Upcoming SlideShare
Loading in...5

Like this? Share it with your network

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • 46.2% click traffic (based on Google CTR information given early 2011), and instead they received 71.3% of the clicks on this page, helping them pull an additional 25.1% of market share from their competition on this page.


  • 1. The Essential Business Roadmap to Social Media and Mobile – Natalie Henley, Marketing your App toDirector of Marketing – get Downloads Findability Group
  • 2. “Natural Horsemanship” 22,000 Searches Each Month
  • 3. Natural Horsemanship
  • 4. “Horse Training”167,000 Searches Each Month
  • 5. Become Findable Under the Right Keywords Keyword Phrases
  • 6. Findability in the Buying Cycle Fun App for Android Purchasing App for Android Shopping App Information
  • 7. Know How Your Prospects Search… 52.9% Search 3+ Keywords Source: ClickZ 2009
  • 8. Findability Keyword Discovery Process
  • 9. Don’t Guess!Always Use a Keyword Tool
  • 10. KeywordFree Android Apps downloads
  • 11. Competition High
  • 12. Local Monthly Searches 5,400
  • 13. The Power of Social Media Social Media users with cell phones are twice as likely to have apps on their phones then typically cell phone owners.
  • 14. How Apps Get Found 83% of Downloads are a results of a search or a referral from your network Pew Internet & American Life Project, Nielson App Playbook, December 2009
  • 15. Connecting With Search
  • 16. Biggest Misconception
  • 17. Android Market
  • 18. Android Market
  • 19. iTunes App Store
  • 20. Social Media
  • 21. Element # 1: Title Keyword: Fun Android Apps“Brand X Presents XNameApp – an awesome game for all ages”“XNameApp one of the top, Fun Android Apps of 2012”“Fun Android Apps for all ages, including XNameApp”
  • 22. Element # 2: Evenly in the Text“ We know that you want fun android apps that are easy to use, but more importantly that work well on your “ android phone…
  • 23. Element # 3: Links – To your Site!To Download XnameApp –click hereYou can download our fun,android app – XnameApp
  • 24. Silverson MixersTop Performing Keyword: “IndustrialHigh Shear Mixers”
  • 25. YouTubeKeyword: Industrial High Shear Mixers
  • 26. YouTube Keyword: Industrial High Shear Mixers ResultsFourth Position!
  • 27. Martin Faith, Owner of a Small Stained Glass CompanyTop Performing Keyword: “StainedGlass Denver”
  • 28. LinkedInKeyword: Stained Glass Windows Denver TIP: Select the “other” category when selecting the industry associated with your website. This will allow you to re-name the website URL with your keywords
  • 29. Results Fifth Position!
  • 30. Golden Rule:You Must Have a Personality!
  • 31. Skittles v M&Ms
  • 32. Action Plan1. Find your Keywords -Don’t Guess Use a Keyword Tool2. Optimize your Social Media, Mobile Stores &Webpages with Downloads with a Keyword3. Have Fun with it – Show some Personality4. Setup to save time5. Measure success through Google Analytics
  • 33. Thank you for attending!Email me at:Natalie@Findability.comCall me with questions at:888-588-9326Follow me on Twitter