Natalie Henley
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  • http://www.pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture/Part-4/Apps-and-app-users.aspx
  • 46.2% click traffic (based on Google CTR information given early 2011), and instead they received 71.3% of the clicks on this page, helping them pull an additional 25.1% of market share from their competition on this page.

Transcript

  • 1. The Essential Business Roadmap to Social Media and Mobile – Natalie Henley, Marketing your App toDirector of Marketing – get Downloads Findability Group
  • 2. “Natural Horsemanship” 22,000 Searches Each Month
  • 3. Natural Horsemanship
  • 4. “Horse Training”167,000 Searches Each Month
  • 5. Become Findable Under the Right Keywords Keyword Phrases
  • 6. Findability in the Buying Cycle Fun App for Android Purchasing App for Android Shopping App Information
  • 7. Know How Your Prospects Search… 52.9% Search 3+ Keywords Source: ClickZ 2009
  • 8. Findability Keyword Discovery Process
  • 9. Don’t Guess!Always Use a Keyword Tool
  • 10. KeywordFree Android Apps downloads
  • 11. Competition High
  • 12. Local Monthly Searches 5,400
  • 13. The Power of Social Media Social Media users with cell phones are twice as likely to have apps on their phones then typically cell phone owners.
  • 14. How Apps Get Found 83% of Downloads are a results of a search or a referral from your network Pew Internet & American Life Project, Nielson App Playbook, December 2009
  • 15. Connecting With Search
  • 16. Biggest Misconception
  • 17. Android Market
  • 18. Android Market
  • 19. iTunes App Store
  • 20. Social Media
  • 21. Element # 1: Title Keyword: Fun Android Apps“Brand X Presents XNameApp – an awesome game for all ages”“XNameApp one of the top, Fun Android Apps of 2012”“Fun Android Apps for all ages, including XNameApp”
  • 22. Element # 2: Evenly in the Text“ We know that you want fun android apps that are easy to use, but more importantly that work well on your “ android phone…
  • 23. Element # 3: Links – To your Site!To Download XnameApp –click hereYou can download our fun,android app – XnameApp
  • 24. Silverson MixersTop Performing Keyword: “IndustrialHigh Shear Mixers”
  • 25. YouTubeKeyword: Industrial High Shear Mixers
  • 26. YouTube Keyword: Industrial High Shear Mixers ResultsFourth Position!
  • 27. Martin Faith, Owner of a Small Stained Glass CompanyTop Performing Keyword: “StainedGlass Denver”
  • 28. LinkedInKeyword: Stained Glass Windows Denver TIP: Select the “other” category when selecting the industry associated with your website. This will allow you to re-name the website URL with your keywords
  • 29. Results Fifth Position!
  • 30. Golden Rule:You Must Have a Personality!
  • 31. Skittles v M&Ms
  • 32. Action Plan1. Find your Keywords -Don’t Guess Use a Keyword Tool2. Optimize your Social Media, Mobile Stores &Webpages with Downloads with a Keyword3. Have Fun with it – Show some Personality4. Setup Hootsuite.com to save time5. Measure success through Google Analytics
  • 33. Thank you for attending!Email me at:Natalie@Findability.comCall me with questions at:888-588-9326Follow me on Twitter at:www.twitter.com/Marketing_Nat