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Michael Kalkowski's Presentation

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  • 1. for a virtual good?
  • 2. Secrets of Success for Virtual Goods
  • 3. Largest 25 Social Games By DAU 1 2 3 4 FarmVille FrontierVille Texas HoldEm Poker Mafia Wars 5 6 7 8 Bejeweled Blitz Café World Treasure Isle Millionaire City 9 10 11 12 Pet Society Restaurant City MindJolt Games Happy Aquarium 13 14 15 16 PetVille 開心水族箱開心水族箱開心水族箱開心水族箱 Happy Fish Bowl GSN Games Car Town 17 18 19 20 開心農場開心農場開心農場開心農場 Happy Harvest Family Feud Ninja Saga Baking Life 21 22 23 24 FishVille Bubble Island Nightclub City Fashion World 25 Mall Town Zynga Zynga Zynga Zynga PopCap Zynga Zynga Digital Chocolate Electronic Arts Electronic Arts MindJolt CrowdStar Zynga Happy Elements GSN Cie Games Elex iWin Ninja Saga ZipZapPlay Zynga wooga Booyah Metrogames 50 Cubes 16,791,088 6,998,687 6,132,905 4,795,514 4,602,039 4,254,062 3,361,749 2,502,808 2,201,646 2,132,275 1,864,037 1,781,983 1,575,784 1,376,957 1,348,028 1,280,323 1.222,902 1.169,645 1,066,013 1.039,382 1.007.741 979,801 966,404 964.289 925,649 # Game Developer DAU 23% 10% 8% 7% 6% 6% 5% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1%
  • 4. Secrets of Success
  • 5. 10. Daily Bonuses
  • 6. Daily Bonus FishVille
  • 7. Consecutive CaféWorld
  • 8. Daily Spin Bejeweled Blitz
  • 9. Daily Spin Bejeweled Blitz Daily Active Users Daily Spin July 2010 2009 2010 500,000 4,500,000 3,500,000 2,500,000 1,500,000 +60%
  • 10. 9. Cuteness
  • 11. Free PetVille
  • 12. Sell FarmVille - Treasure Isle
  • 13. Viral Happy Island
  • 14. Unlock Bubble Popp 2
  • 15. 8. Appointments
  • 16. Harvesting Happy Farm
  • 17. Timed Reward Caesar City
  • 18. Renting Millionaire City
  • 19. 7. Boosts
  • 20. Boosts Bejeweled Blitz
  • 21. 6. Energy
  • 22. Energy Mob Wars
  • 23. Energy Various Games
  • 24. Energy Island Escape
  • 25. 5. Achievements & Quests
  • 26. 2 Achievements Mafia Wars
  • 27. 2 Stickiness Mafia Wars First Cuba Loot Offerings July 2009 ( 30%) Achievements launched April 2009 (23% 25%)
  • 28. Ribbons FarmVille
  • 29. 2 Stickiness FarmVille Ribbons August 2009 37% DAU/MAU
  • 30. 2 Cross-App Quest FrontierVille
  • 31. 4. Neighbor Interactions
  • 32. Friend Visits FrontierVille
  • 33. Gifting FarmVille
  • 34. 3. Crew
  • 35. Hiring Friends Baking Life
  • 36. Crew Mechanic Mafia Wars
  • 37. 2. Crafting
  • 38. Horse Stable FarmVille
  • 39. Horse Stable +20% Horse Stable FarmVille Daily Active Users
  • 40. 1. Limited Offers
  • 41. Special Payment Offer Poker
  • 42. Limited Offers FarmVille
  • 43. Secrets ofSecrets of SuccessSuccess 1.1. Limited OffersLimited Offers 2.2. CraftingCrafting 3.3. CrewCrew 4.4. Neighbor InteractionsNeighbor Interactions 5.5. AchievementsAchievements 6.6. EnergyEnergy 7.7. BoostsBoosts 8.8. AppointmentsAppointments 9.9. CutenessCuteness 10.10.Daily BonusDaily Bonus Top 10Top 10
  • 44. About The Author Michael Kalkowski is Co-Founder and Creative Director of GameDuell and respon- sible for the company`s games, websites, social media, player community, and user experience. He has designed and produced more than 50 games and a passion for creating highly effective systems. Michael (37) is a serial entrepreneur who also co-founded the consumer portal dooyoo.com in 1999. Previously, he worked as an inter- national consultant for product and online- marketing. He holds a degree from the advertising academy, a Masters degree in marketing and consumer psychology from the University of Cologne, and an MBA from Eastern Illinois University (USA). Contact: michael.kalkowski@gameduell.com GameDuell is one of the best monetizing, as well as one of the largest social games communities in the world. In the last 7 years they developed and optimized over 50 social games and many engagement enhancing features. • Founded: 2003 • Customers: More than 20m registered • Games: 50+ games developed in-house • Team: 170+ employees and contractors • Funding: $19m venture capital from Burda Digital Ventures, Holtzbrinck Ventures, and Wellington Partners • Marketing: 1000+ partner portals and sites • Revenues: Transaction, subscription, sponsoring, virtual goods • International: Available in 7 languages • Website: enjoy at www.gameduell.com