for a virtual good?
Secrets of Success for Virtual Goods
Largest 25 Social Games By DAU
1
2
3
4
FarmVille
FrontierVille
Texas HoldEm Poker
Mafia Wars
5
6
7
8
Bejeweled Blitz
Café ...
Secrets of Success
10. Daily Bonuses
Daily Bonus FishVille
Consecutive CaféWorld
Daily Spin Bejeweled Blitz
Daily Spin Bejeweled Blitz
Daily Active Users
Daily Spin
July 2010
2009 2010
500,000
4,500,000
3,500,000
2,500,000
1,500,0...
9. Cuteness
Free PetVille
Sell FarmVille - Treasure Isle
Viral Happy Island
Unlock Bubble Popp 2
8. Appointments
Harvesting Happy Farm
Timed Reward Caesar City
Renting Millionaire City
7. Boosts
Boosts Bejeweled Blitz
6. Energy
Energy Mob Wars
Energy Various Games
Energy Island Escape
5. Achievements & Quests
2
Achievements Mafia Wars
2
Stickiness Mafia Wars
First Cuba Loot Offerings
July 2009 ( 30%)
Achievements launched
April 2009 (23% 25%)
Ribbons FarmVille
2
Stickiness FarmVille
Ribbons
August 2009
37%
DAU/MAU
2
Cross-App Quest FrontierVille
4. Neighbor Interactions
Friend Visits FrontierVille
Gifting FarmVille
3. Crew
Hiring Friends Baking Life
Crew Mechanic Mafia Wars
2. Crafting
Horse Stable FarmVille
Horse Stable
+20%
Horse Stable FarmVille
Daily Active Users
1. Limited Offers
Special Payment Offer Poker
Limited Offers FarmVille
Secrets ofSecrets of
SuccessSuccess
1.1. Limited OffersLimited Offers
2.2. CraftingCrafting
3.3. CrewCrew
4.4. Neighbor In...
About The Author
Michael Kalkowski is Co-Founder and
Creative Director of GameDuell and respon-
sible for the company`s ga...
Michael Kalkowski's Presentation
Michael Kalkowski's Presentation
Michael Kalkowski's Presentation
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Michael Kalkowski's Presentation

  1. 1. for a virtual good?
  2. 2. Secrets of Success for Virtual Goods
  3. 3. Largest 25 Social Games By DAU 1 2 3 4 FarmVille FrontierVille Texas HoldEm Poker Mafia Wars 5 6 7 8 Bejeweled Blitz Café World Treasure Isle Millionaire City 9 10 11 12 Pet Society Restaurant City MindJolt Games Happy Aquarium 13 14 15 16 PetVille 開心水族箱開心水族箱開心水族箱開心水族箱 Happy Fish Bowl GSN Games Car Town 17 18 19 20 開心農場開心農場開心農場開心農場 Happy Harvest Family Feud Ninja Saga Baking Life 21 22 23 24 FishVille Bubble Island Nightclub City Fashion World 25 Mall Town Zynga Zynga Zynga Zynga PopCap Zynga Zynga Digital Chocolate Electronic Arts Electronic Arts MindJolt CrowdStar Zynga Happy Elements GSN Cie Games Elex iWin Ninja Saga ZipZapPlay Zynga wooga Booyah Metrogames 50 Cubes 16,791,088 6,998,687 6,132,905 4,795,514 4,602,039 4,254,062 3,361,749 2,502,808 2,201,646 2,132,275 1,864,037 1,781,983 1,575,784 1,376,957 1,348,028 1,280,323 1.222,902 1.169,645 1,066,013 1.039,382 1.007.741 979,801 966,404 964.289 925,649 # Game Developer DAU 23% 10% 8% 7% 6% 6% 5% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1%
  4. 4. Secrets of Success
  5. 5. 10. Daily Bonuses
  6. 6. Daily Bonus FishVille
  7. 7. Consecutive CaféWorld
  8. 8. Daily Spin Bejeweled Blitz
  9. 9. Daily Spin Bejeweled Blitz Daily Active Users Daily Spin July 2010 2009 2010 500,000 4,500,000 3,500,000 2,500,000 1,500,000 +60%
  10. 10. 9. Cuteness
  11. 11. Free PetVille
  12. 12. Sell FarmVille - Treasure Isle
  13. 13. Viral Happy Island
  14. 14. Unlock Bubble Popp 2
  15. 15. 8. Appointments
  16. 16. Harvesting Happy Farm
  17. 17. Timed Reward Caesar City
  18. 18. Renting Millionaire City
  19. 19. 7. Boosts
  20. 20. Boosts Bejeweled Blitz
  21. 21. 6. Energy
  22. 22. Energy Mob Wars
  23. 23. Energy Various Games
  24. 24. Energy Island Escape
  25. 25. 5. Achievements & Quests
  26. 26. 2 Achievements Mafia Wars
  27. 27. 2 Stickiness Mafia Wars First Cuba Loot Offerings July 2009 ( 30%) Achievements launched April 2009 (23% 25%)
  28. 28. Ribbons FarmVille
  29. 29. 2 Stickiness FarmVille Ribbons August 2009 37% DAU/MAU
  30. 30. 2 Cross-App Quest FrontierVille
  31. 31. 4. Neighbor Interactions
  32. 32. Friend Visits FrontierVille
  33. 33. Gifting FarmVille
  34. 34. 3. Crew
  35. 35. Hiring Friends Baking Life
  36. 36. Crew Mechanic Mafia Wars
  37. 37. 2. Crafting
  38. 38. Horse Stable FarmVille
  39. 39. Horse Stable +20% Horse Stable FarmVille Daily Active Users
  40. 40. 1. Limited Offers
  41. 41. Special Payment Offer Poker
  42. 42. Limited Offers FarmVille
  43. 43. Secrets ofSecrets of SuccessSuccess 1.1. Limited OffersLimited Offers 2.2. CraftingCrafting 3.3. CrewCrew 4.4. Neighbor InteractionsNeighbor Interactions 5.5. AchievementsAchievements 6.6. EnergyEnergy 7.7. BoostsBoosts 8.8. AppointmentsAppointments 9.9. CutenessCuteness 10.10.Daily BonusDaily Bonus Top 10Top 10
  44. 44. About The Author Michael Kalkowski is Co-Founder and Creative Director of GameDuell and respon- sible for the company`s games, websites, social media, player community, and user experience. He has designed and produced more than 50 games and a passion for creating highly effective systems. Michael (37) is a serial entrepreneur who also co-founded the consumer portal dooyoo.com in 1999. Previously, he worked as an inter- national consultant for product and online- marketing. He holds a degree from the advertising academy, a Masters degree in marketing and consumer psychology from the University of Cologne, and an MBA from Eastern Illinois University (USA). Contact: michael.kalkowski@gameduell.com GameDuell is one of the best monetizing, as well as one of the largest social games communities in the world. In the last 7 years they developed and optimized over 50 social games and many engagement enhancing features. • Founded: 2003 • Customers: More than 20m registered • Games: 50+ games developed in-house • Team: 170+ employees and contractors • Funding: $19m venture capital from Burda Digital Ventures, Holtzbrinck Ventures, and Wellington Partners • Marketing: 1000+ partner portals and sites • Revenues: Transaction, subscription, sponsoring, virtual goods • International: Available in 7 languages • Website: enjoy at www.gameduell.com
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