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Michael Kalkowski's Presentation Michael Kalkowski's Presentation Presentation Transcript

  • for a virtual good?
  • Secrets of Success for Virtual Goods
  • Largest 25 Social Games By DAU # Game Developer DAU 1 FarmVille Zynga 16,791,088 23% 2 FrontierVille Zynga 6,998,687 10% 3 Texas HoldEm Poker Zynga 6,132,905 8% 4 Mafia Wars Zynga 4,795,514 7% 5 Bejeweled Blitz PopCap 4,602,039 6% 6 Café World Zynga 4,254,062 6% 7 Treasure Isle Zynga 3,361,749 5% 8 Millionaire City Digital Chocolate 2,502,808 3% 9 Pet Society Electronic Arts 2,201,646 3% 10 Restaurant City Electronic Arts 2,132,275 3% 11 MindJolt Games MindJolt 1,864,037 3% 12 Happy Aquarium CrowdStar 1,781,983 2% 13 PetVille Zynga 1,575,784 2% 14 開心水族箱 Happy Fish Bowl Happy Elements 1,376,957 2% 15 GSN Games GSN 1,348,028 2% 16 Car Town Cie Games 1,280,323 2% 17 開心農場 Happy Harvest Elex 1.222,902 2% 18 Family Feud iWin 1.169,645 2% 19 Ninja Saga Ninja Saga 1,066,013 2% 20 Baking Life ZipZapPlay 1.039,382 1% 21 FishVille Zynga 1.007.741 1% 22 Bubble Island wooga 979,801 1% 23 Nightclub City Booyah 966,404 1% 24 Fashion World Metrogames 964.289 1% 25 Mall Town 50 Cubes 925,649 1%
  • Secrets of Success
  • 10. Daily Bonuses
  • Daily Bonus FishVille
  • Consecutive CaféWorld
  • Daily Spin Bejeweled Blitz
  • Daily Spin Bejeweled Blitz Daily Active Users 4,500,000 +60% 3,500,000 2,500,000 1,500,000 Daily Spin July 2010 500,000 2009 2010
  • 9. Cuteness
  • Free PetVille
  • Sell FarmVille - Treasure Isle
  • Viral Happy Island
  • Unlock Bubble Popp 2
  • 8. Appointments
  • Harvesting Happy Farm
  • Timed Reward Caesar City
  • Renting Millionaire City
  • 7. Boosts
  • Boosts Bejeweled Blitz
  • 6. Energy
  • Energy Mob Wars
  • Energy Various Games
  • Energy Island Escape
  • 5. Achievements & Quests
  • 2 Achievements Mafia Wars
  • 2 Stickiness Mafia Wars First Cuba Loot Offerings July 2009 ( 30%) Achievements launched April 2009 (23% 25%)
  • Ribbons FarmVille
  • 2 Stickiness FarmVille DAU/MAU 37% Ribbons August 2009
  • 2 Cross-App Quest FrontierVille
  • 4. Neighbor Interactions
  • Friend Visits FrontierVille
  • Gifting FarmVille
  • 3. Crew
  • Hiring Friends Baking Life
  • Crew Mechanic Mafia Wars
  • 2. Crafting
  • Horse Stable FarmVille
  • Horse Stable FarmVille Daily Active Users +20% Horse Stable
  • 1. Limited Offers
  • Special Payment Offer Poker
  • Limited Offers FarmVille
  • 1. Limited Offers 2. Crafting Top 10 3. Crew Secrets of 4. Neighbor Interactions 5. Achievements Success 6. Energy 7. Boosts 8. Appointments 9. Cuteness 10.Daily 10.Daily Bonus
  • About The Author Michael Kalkowski is Co-Founder and GameDuell is one of the best monetizing, as Creative Director of GameDuell and respon- well as one of the largest social games sible for the company`s games, websites, communities in the world. In the last 7 years social media, player community, and user they developed and optimized over 50 social experience. games and many engagement enhancing He has designed and produced more than 50 features. games and a passion for creating highly effective systems. • Founded: 2003 Michael (37) is a serial entrepreneur who also • Customers: More than 20m registered co-founded the consumer portal dooyoo.com in 1999. Previously, he worked as an inter- • Games: 50+ games developed in-house national consultant for product and online- • Team: 170+ employees and contractors marketing. He holds a degree from the • Funding: $19m venture capital from Burda advertising academy, a Masters degree in Digital Ventures, Holtzbrinck Ventures, and marketing and consumer psychology from the Wellington Partners University of Cologne, and an MBA from • Marketing: 1000+ partner portals and sites Eastern Illinois University (USA). • Revenues: Transaction, subscription, sponsoring, virtual goods Contact: michael.kalkowski@gameduell.com • International: Available in 7 languages • Website: enjoy at www.gameduell.com