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Facebook Marketing <ul><li>with  MARI SMITH </li></ul>
 
<ul><li>Bubbly Scottish-Canadian! </li></ul><ul><li>Relationship + Internet = Social Media! </li></ul><ul><li>“ The Pied P...
 
<ul><li>660 million active members </li></ul><ul><li>Half log on daily </li></ul><ul><li>Average session time = 55 minutes...
<ul><li>Post on Pages as your Page </li></ul><ul><li>Post on your own Page as your Profile </li></ul><ul><li>Tabs are now ...
<ul><li>Like other Pages </li></ul><ul><li>Post content on other Pages </li></ul><ul><li>Comment/like on other Pages’ wall...
<ul><li>To network with other businesses </li></ul><ul><li>Suggestions for best practices: </li></ul><ul><ul><li>Always si...
<ul><li>Choose default </li></ul>
<ul><li>Click More > Edit to reorder. </li></ul><ul><li>Rename 3 rd  party apps: Edit Page > Apps > Edit Settings </li></ul>
<ul><li>Red on-site Likes + Activity </li></ul>
<ul><li>Create your own app </li></ul><ul><li>Or, use an app </li></ul><ul><ul><li>RESOURCES on marismith.com </li></ul></ul>
<ul><li>See:  http://bit.ly/fbComments </li></ul>
<ul><li>@ tag friends or Pages </li></ul>
<ul><li>Facebook says “use the Share button!” </li></ul>
<ul><li>Five latest uploaded or tagged photos </li></ul><ul><li>Doesn’t include fan photos </li></ul><ul><li>Include CTAs ...
 
 
<ul><li>Formerly “Favorites” </li></ul><ul><li>Now select from any Page your Page Likes </li></ul><ul><li>Use to showcase ...
 
<ul><li>Ask/answer as your fan page </li></ul>
<ul><li>To help the world connect & communicate more effectively… </li></ul>
<ul><li>Objective </li></ul><ul><li>DESIGN Strategy </li></ul><ul><li>CONTENT Strategy </li></ul><ul><li>PROMOTION Strateg...
 
<ul><li>Build your email list </li></ul><ul><li>Drive traffic to your blog </li></ul><ul><li>Sell more products/services <...
 
<ul><li>Custom tab converts to fans at 47%  vs. wall at 23%. </li></ul>
<ul><li>#1 = increase conversions </li></ul><ul><li>Visitors immediately feel in the right place </li></ul><ul><li>Invitin...
<ul><li>facebook.com/enchantment </li></ul>
<ul><li>See facebook.com/marismith  </li></ul><ul><ul><li>Apps List -the Motherlode! </li></ul></ul>
<ul><li>Networked Blogs </li></ul><ul><ul><li>Import blog posts but don’t post to wall </li></ul></ul><ul><li>Twitter app ...
<ul><li>Yours + “OPC: Other People’s Content” </li></ul><ul><li>50/50 </li></ul>
<ul><li>What to post: </li></ul><ul><ul><li>Short, easily applied tips </li></ul></ul><ul><ul><li>Questions </li></ul></ul...
<ul><li>Blog subscriptions </li></ul><ul><ul><li>Technorati.com </li></ul></ul><ul><li>Ezine subscriptions </li></ul><ul><...
<ul><li>“ The more  similar  we are,  the more  invisible  we become.” </li></ul><ul><ul><li>David Tyreman </li></ul></ul>
<ul><li>Facebook friends, Ads, Events, Groups, other Pages? </li></ul><ul><li>“ Think outside Facebook!” </li></ul><ul><ul...
 
 
<ul><ul><li>Non-fans land on a unique tab </li></ul></ul><ul><ul><li>Wall tab shows Posts by page and fans </li></ul></ul>...
<ul><li>FIRST build tons of value, social equity </li></ul><ul><li>Space out your offers </li></ul><ul><li>Clear CTAs </li...
 
<ul><li>PER POST feedback %  </li></ul><ul><ul><li>What you posted </li></ul></ul><ul><ul><li>Impressions </li></ul></ul><...
<ul><li>Unsubscribes (Hides) </li></ul><ul><ul><li>Insights > Interactions > Daily Story Feedback = purple graph </li></ul...
 
<ul><li>Community manager(s) </li></ul><ul><li>Training </li></ul><ul><li>Resources </li></ul><ul><li>Fan page company pol...
 
<ul><li>See:  www.weekendwithmari.com   </li></ul>
Thanks for joining us!
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Transcript of "Mari Smith Presentation"

  1. 1. Facebook Marketing <ul><li>with MARI SMITH </li></ul>
  2. 3. <ul><li>Bubbly Scottish-Canadian! </li></ul><ul><li>Relationship + Internet = Social Media! </li></ul><ul><li>“ The Pied Piper of Facebook” </li></ul>
  3. 5. <ul><li>660 million active members </li></ul><ul><li>Half log on daily </li></ul><ul><li>Average session time = 55 minutes! </li></ul>
  4. 6. <ul><li>Post on Pages as your Page </li></ul><ul><li>Post on your own Page as your Profile </li></ul><ul><li>Tabs are now links </li></ul><ul><li>Receive notifications of Page activity </li></ul><ul><li>iFrames replaced FBML </li></ul><ul><li>Comments Plugin upgraded </li></ul><ul><li>@ tag in comments (friends or Pages) </li></ul><ul><li>Suggest to Friends removed except Admins </li></ul><ul><li>NEW Facebook Questions </li></ul>
  5. 7. <ul><li>Like other Pages </li></ul><ul><li>Post content on other Pages </li></ul><ul><li>Comment/like on other Pages’ wall content </li></ul><ul><li>Post on Profiles with wall set to “Everyone” </li></ul>
  6. 8. <ul><li>To network with other businesses </li></ul><ul><li>Suggestions for best practices: </li></ul><ul><ul><li>Always sign posts with your name </li></ul></ul><ul><ul><li>Network on non-competitive Pages </li></ul></ul><ul><ul><li>Add value – be of help, but don’t take away from the Page owner </li></ul></ul><ul><ul><li>Be careful of just liking content </li></ul></ul><ul><ul><li>Think about how you come across </li></ul></ul><ul><ul><li>“ What is my deepest intent?” </li></ul></ul>
  7. 9. <ul><li>Choose default </li></ul>
  8. 10. <ul><li>Click More > Edit to reorder. </li></ul><ul><li>Rename 3 rd party apps: Edit Page > Apps > Edit Settings </li></ul>
  9. 11. <ul><li>Red on-site Likes + Activity </li></ul>
  10. 12. <ul><li>Create your own app </li></ul><ul><li>Or, use an app </li></ul><ul><ul><li>RESOURCES on marismith.com </li></ul></ul>
  11. 13. <ul><li>See: http://bit.ly/fbComments </li></ul>
  12. 14. <ul><li>@ tag friends or Pages </li></ul>
  13. 15. <ul><li>Facebook says “use the Share button!” </li></ul>
  14. 16. <ul><li>Five latest uploaded or tagged photos </li></ul><ul><li>Doesn’t include fan photos </li></ul><ul><li>Include CTAs on your images! </li></ul><ul><li>970x680 – leave a margin </li></ul>
  15. 19. <ul><li>Formerly “Favorites” </li></ul><ul><li>Now select from any Page your Page Likes </li></ul><ul><li>Use to showcase brands/businesses/ people you support </li></ul>
  16. 21. <ul><li>Ask/answer as your fan page </li></ul>
  17. 22. <ul><li>To help the world connect & communicate more effectively… </li></ul>
  18. 23. <ul><li>Objective </li></ul><ul><li>DESIGN Strategy </li></ul><ul><li>CONTENT Strategy </li></ul><ul><li>PROMOTION Strategy </li></ul><ul><li>ENGAGEMENT Strategy </li></ul><ul><li>CONVERSION Strategy </li></ul><ul><li>TRACK & MEASURE Strategy </li></ul><ul><li>SCALABILITY Strategy </li></ul>
  19. 25. <ul><li>Build your email list </li></ul><ul><li>Drive traffic to your blog </li></ul><ul><li>Sell more products/services </li></ul><ul><li>Increase event registrations </li></ul><ul><li>Get media attention/contacts </li></ul><ul><li>Connect with JV partners </li></ul><ul><li>Establish yourself as a leading authority </li></ul><ul><li>Improve customer service </li></ul>
  20. 27. <ul><li>Custom tab converts to fans at 47% vs. wall at 23%. </li></ul>
  21. 28. <ul><li>#1 = increase conversions </li></ul><ul><li>Visitors immediately feel in the right place </li></ul><ul><li>Inviting, compelling </li></ul><ul><li>Provide an “experience” – not just a static page </li></ul><ul><li>Interactive </li></ul><ul><li>Keep it fresh </li></ul>
  22. 29. <ul><li>facebook.com/enchantment </li></ul>
  23. 30. <ul><li>See facebook.com/marismith </li></ul><ul><ul><li>Apps List -the Motherlode! </li></ul></ul>
  24. 31. <ul><li>Networked Blogs </li></ul><ul><ul><li>Import blog posts but don’t post to wall </li></ul></ul><ul><li>Twitter app </li></ul><ul><ul><li>Involver </li></ul></ul><ul><li>Selective Twitter app </li></ul><ul><li>Vpype – live video broadcasting </li></ul><ul><li>SlideShare </li></ul><ul><li>Ecommerce apps: Ecwid </li></ul><ul><li>See: http://bit.ly/75fbapps </li></ul>
  25. 32. <ul><li>Yours + “OPC: Other People’s Content” </li></ul><ul><li>50/50 </li></ul>
  26. 33. <ul><li>What to post: </li></ul><ul><ul><li>Short, easily applied tips </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Invitation to ask Questions </li></ul></ul><ul><ul><li>How-to tutorials </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Quotes </li></ul></ul>
  27. 34. <ul><li>Blog subscriptions </li></ul><ul><ul><li>Technorati.com </li></ul></ul><ul><li>Ezine subscriptions </li></ul><ul><li>EzineArticles.com </li></ul><ul><li>AllTop.com </li></ul><ul><li>SmartBrief.com </li></ul><ul><li>TweetMeme.com </li></ul><ul><li>Google Alerts </li></ul><ul><li>Facebook Friend (Fan Page) Lists </li></ul><ul><li>Twitter Lists </li></ul>
  28. 35. <ul><li>“ The more similar we are, the more invisible we become.” </li></ul><ul><ul><li>David Tyreman </li></ul></ul>
  29. 36. <ul><li>Facebook friends, Ads, Events, Groups, other Pages? </li></ul><ul><li>“ Think outside Facebook!” </li></ul><ul><ul><li>Twitter, LinkedIn </li></ul></ul><ul><ul><li>Your blog and ezine </li></ul></ul><ul><ul><li>Offline </li></ul></ul><ul><ul><li>Print media </li></ul></ul><ul><li>“ Radical Strategic Visibility” </li></ul><ul><li>http://bit.ly/21waysfb </li></ul>
  30. 39. <ul><ul><li>Non-fans land on a unique tab </li></ul></ul><ul><ul><li>Wall tab shows Posts by page and fans </li></ul></ul><ul><ul><li>Wall posts turned on (posts, photos, videos, links) </li></ul></ul><ul><ul><li>Prompt commenting </li></ul></ul><ul><ul><li>Personalized </li></ul></ul><ul><ul><li>Relevant content </li></ul></ul><ul><ul><li>Variety of content </li></ul></ul><ul><ul><li>Daily updates </li></ul></ul>
  31. 40. <ul><li>FIRST build tons of value, social equity </li></ul><ul><li>Space out your offers </li></ul><ul><li>Clear CTAs </li></ul><ul><li>Make it really easy for people to buy from you! </li></ul>
  32. 42. <ul><li>PER POST feedback % </li></ul><ul><ul><li>What you posted </li></ul></ul><ul><ul><li>Impressions </li></ul></ul><ul><ul><li>Number of comments/likes </li></ul></ul><ul><li>DAILY story feedback </li></ul><ul><ul><li>Total post likes, comments, unsubscribes </li></ul></ul><ul><li>PLUS, Unlikes and Unsubscribes </li></ul>
  33. 43. <ul><li>Unsubscribes (Hides) </li></ul><ul><ul><li>Insights > Interactions > Daily Story Feedback = purple graph </li></ul></ul><ul><li>Unlikes </li></ul><ul><ul><li>Insights > Users > third chart down = New Likes/Unlikes </li></ul></ul>
  34. 45. <ul><li>Community manager(s) </li></ul><ul><li>Training </li></ul><ul><li>Resources </li></ul><ul><li>Fan page company policy </li></ul><ul><li>Revisit objective(s) of your fan page </li></ul>
  35. 47. <ul><li>See: www.weekendwithmari.com </li></ul>
  36. 48. Thanks for joining us!
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