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Adapting Print in a Mobile World  Kimberly Lau Christopher Wilkes
<ul><li>“ There is no year of mobile. But the time for mobile is now” </li></ul><ul><li>- Andrew Koven, President of E-Com...
Experimenting for Mobile Success  <ul><li>Revamped mobile WAP sites with rich media ad units </li></ul><ul><li>Experimenti...
Mobile sites with rich media ad units
Print and mobile collaborations
Dedicated “App Lab” Team Collaboration with existing magazine and digital teams
Three Main Goals Learn by doing Acquire objective feedback (Q 2 ) Build a business for the future
Multiple Tracks of Experimentation 24 Digital Magazines and Apps Released to Date; 35+ by EOY
Anatomy of a  Digital Magazine
All Magazines, All Digital, All Devices
Edited, Designed & Technically Built at Hearst “… new best magazine on the iPad.” -Gizmodo “ The attention to detail shows...
 
Other Digital Magazines Planned for 2010 Release + Kindle & Nook Editions
 
Fall Fashion A-to-Z Special Content App. Users navigate special fashion content through a giant, endless, scrollable wallp...
Favorite Paint Colors Special Content App.  Based on the 500+ Colors bookazine in stores now.  This massive encyclopedia o...
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Hearst Think Mobile Presentation

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Transcript of "Hearst Think Mobile Presentation"

  1. 1. Adapting Print in a Mobile World Kimberly Lau Christopher Wilkes
  2. 2. <ul><li>“ There is no year of mobile. But the time for mobile is now” </li></ul><ul><li>- Andrew Koven, President of E-Commerce and Customer Experience at Steve Madden Shoes </li></ul>
  3. 3. Experimenting for Mobile Success <ul><li>Revamped mobile WAP sites with rich media ad units </li></ul><ul><li>Experimenting with print/mobile interactions (SMS campaigns, QR Codes, and image recognition) </li></ul><ul><li>Funding application development </li></ul>
  4. 4. Mobile sites with rich media ad units
  5. 5. Print and mobile collaborations
  6. 6. Dedicated “App Lab” Team Collaboration with existing magazine and digital teams
  7. 7. Three Main Goals Learn by doing Acquire objective feedback (Q 2 ) Build a business for the future
  8. 8. Multiple Tracks of Experimentation 24 Digital Magazines and Apps Released to Date; 35+ by EOY
  9. 9. Anatomy of a Digital Magazine
  10. 10. All Magazines, All Digital, All Devices
  11. 11. Edited, Designed & Technically Built at Hearst “… new best magazine on the iPad.” -Gizmodo “ The attention to detail shows … [PM] took stock of what it’s audience wants.” -Mashable “ This is the future in the palm of your hands.” -tremoon “ This is how a digital magazine should be. This is the stuff I bought my iPad for.” -phototouch “… other iPad magazines can learn from this publication.” -skyking95
  12. 13. Other Digital Magazines Planned for 2010 Release + Kindle & Nook Editions
  13. 15. Fall Fashion A-to-Z Special Content App. Users navigate special fashion content through a giant, endless, scrollable wallpaper and a unique “A-to-Z” side navigator. Zoom in to activate embedded videos, slideshows, 360° product tours, mini-games and tight integration to Facebook and Twitter. Fall Fashion A-Z Guide
  14. 16. Favorite Paint Colors Special Content App. Based on the 500+ Colors bookazine in stores now. This massive encyclopedia of paint colors guides users to the best shades for their projects. Colors are connected by categories, families & style types and includes suggested trim colors. A color personality quiz provides a unique, alternative way to browse color options.
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