• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Hearst Think Mobile Presentation

Hearst Think Mobile Presentation






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Hearst Think Mobile Presentation Hearst Think Mobile Presentation Presentation Transcript

    • Adapting Print in a Mobile World Kimberly Lau Christopher Wilkes
      • “ There is no year of mobile. But the time for mobile is now”
      • - Andrew Koven, President of E-Commerce and Customer Experience at Steve Madden Shoes
    • Experimenting for Mobile Success
      • Revamped mobile WAP sites with rich media ad units
      • Experimenting with print/mobile interactions (SMS campaigns, QR Codes, and image recognition)
      • Funding application development
    • Mobile sites with rich media ad units
    • Print and mobile collaborations
    • Dedicated “App Lab” Team Collaboration with existing magazine and digital teams
    • Three Main Goals Learn by doing Acquire objective feedback (Q 2 ) Build a business for the future
    • Multiple Tracks of Experimentation 24 Digital Magazines and Apps Released to Date; 35+ by EOY
    • Anatomy of a Digital Magazine
    • All Magazines, All Digital, All Devices
    • Edited, Designed & Technically Built at Hearst “… new best magazine on the iPad.” -Gizmodo “ The attention to detail shows … [PM] took stock of what it’s audience wants.” -Mashable “ This is the future in the palm of your hands.” -tremoon “ This is how a digital magazine should be. This is the stuff I bought my iPad for.” -phototouch “… other iPad magazines can learn from this publication.” -skyking95
    • Other Digital Magazines Planned for 2010 Release + Kindle & Nook Editions
    • Fall Fashion A-to-Z Special Content App. Users navigate special fashion content through a giant, endless, scrollable wallpaper and a unique “A-to-Z” side navigator. Zoom in to activate embedded videos, slideshows, 360° product tours, mini-games and tight integration to Facebook and Twitter. Fall Fashion A-Z Guide
    • Favorite Paint Colors Special Content App. Based on the 500+ Colors bookazine in stores now. This massive encyclopedia of paint colors guides users to the best shades for their projects. Colors are connected by categories, families & style types and includes suggested trim colors. A color personality quiz provides a unique, alternative way to browse color options.