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Hearst Think Mobile Presentation
 

Hearst Think Mobile Presentation

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    Hearst Think Mobile Presentation Hearst Think Mobile Presentation Presentation Transcript

    • Adapting Print in a Mobile World Kimberly Lau Christopher Wilkes
      • “ There is no year of mobile. But the time for mobile is now”
      • - Andrew Koven, President of E-Commerce and Customer Experience at Steve Madden Shoes
    • Experimenting for Mobile Success
      • Revamped mobile WAP sites with rich media ad units
      • Experimenting with print/mobile interactions (SMS campaigns, QR Codes, and image recognition)
      • Funding application development
    • Mobile sites with rich media ad units
    • Print and mobile collaborations
    • Dedicated “App Lab” Team Collaboration with existing magazine and digital teams
    • Three Main Goals Learn by doing Acquire objective feedback (Q 2 ) Build a business for the future
    • Multiple Tracks of Experimentation 24 Digital Magazines and Apps Released to Date; 35+ by EOY
    • Anatomy of a Digital Magazine
    • All Magazines, All Digital, All Devices
    • Edited, Designed & Technically Built at Hearst “… new best magazine on the iPad.” -Gizmodo “ The attention to detail shows … [PM] took stock of what it’s audience wants.” -Mashable “ This is the future in the palm of your hands.” -tremoon “ This is how a digital magazine should be. This is the stuff I bought my iPad for.” -phototouch “… other iPad magazines can learn from this publication.” -skyking95
    •  
    • Other Digital Magazines Planned for 2010 Release + Kindle & Nook Editions
    •  
    • Fall Fashion A-to-Z Special Content App. Users navigate special fashion content through a giant, endless, scrollable wallpaper and a unique “A-to-Z” side navigator. Zoom in to activate embedded videos, slideshows, 360° product tours, mini-games and tight integration to Facebook and Twitter. Fall Fashion A-Z Guide
    • Favorite Paint Colors Special Content App. Based on the 500+ Colors bookazine in stores now. This massive encyclopedia of paint colors guides users to the best shades for their projects. Colors are connected by categories, families & style types and includes suggested trim colors. A color personality quiz provides a unique, alternative way to browse color options.