Adapting Print in a Mobile World Kimberly Lau Christopher Wilkes
<ul><li>“ There is no year of mobile. But the time for mobile is now” </li></ul><ul><li>- Andrew Koven, President of E-Commerce and Customer Experience at Steve Madden Shoes </li></ul>
Experimenting for Mobile Success <ul><li>Revamped mobile WAP sites with rich media ad units </li></ul><ul><li>Experimenting with print/mobile interactions (SMS campaigns, QR Codes, and image recognition) </li></ul><ul><li>Funding application development </li></ul>
Edited, Designed & Technically Built at Hearst “… new best magazine on the iPad.” -Gizmodo “ The attention to detail shows … [PM] took stock of what it’s audience wants.” -Mashable “ This is the future in the palm of your hands.” -tremoon “ This is how a digital magazine should be. This is the stuff I bought my iPad for.” -phototouch “… other iPad magazines can learn from this publication.” -skyking95
Other Digital Magazines Planned for 2010 Release + Kindle & Nook Editions
Fall Fashion A-to-Z Special Content App. Users navigate special fashion content through a giant, endless, scrollable wallpaper and a unique “A-to-Z” side navigator. Zoom in to activate embedded videos, slideshows, 360° product tours, mini-games and tight integration to Facebook and Twitter. Fall Fashion A-Z Guide
Favorite Paint Colors Special Content App. Based on the 500+ Colors bookazine in stores now. This massive encyclopedia of paint colors guides users to the best shades for their projects. Colors are connected by categories, families & style types and includes suggested trim colors. A color personality quiz provides a unique, alternative way to browse color options.
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