421,665 Fans Acquired in One Day FanGrowth 358.4% Increase in Fans in One Day 401,244 Engagement Completions Engagements 576,814 Clicks on Promotional Offer 59,000+ Engagement Shares on Facebook Shares 71,000+ Clicks on the Shared Feeds
70% of fans returned to Bing the following month.
Effectively define and measure engagement or be left behind. It’s ok to think of social media as media. Just respect it more. It’s made of people! It’s also ok to incentivize engagement. Just add value. Research the types of engagements that make more better customers. And make more of those engagements.
Evolve to make connections the new impression. Those that do will survive – and thrive.