Kevin ryan motivity marketing
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Kevin ryan motivity marketing

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Kevin ryan motivity marketing Kevin ryan motivity marketing Presentation Transcript

  • Rethink Probable F INDING FAULT … I N THE LINE @K EVIN MR YAN MOTIVITY MARKETING, INC.
  • M OTIVITY 2 MOTIVITY MARKETING, INC.
  • C ONTRIBUTION 3
  • D ISCUSSION What got us here? What’s wrong with it? What’s right? What’s going to make it better? 4
  • What got us here? 5 MOTIVITY MARKETING, INC.
  • 6 MOTIVITY MARKETING, INC.
  • Marketing Automation: An enabling technology that allows us to remove people so we can communicate with people better 7
  • CMO’ S & T ECHNOLOGY  Social media & analytics top priorities in deployment “We are redirecting money from advertising to develop and build CRM systems,” Source URL: http://ibm.co/mPno3H
  • E XPERIENCE  Customers viewed as targets first, advocates second Source URL: http://nyti.ms/13ZCdQB http://onforb.es/xahmzo
  • G ROWTH P OTENTIAL  Capacity may not match velocity Source URL: http://nyti.ms/13ZCdQB
  • M ARKETING A NALYTICS  SPENDING Labor remains the single biggest budget item Source URL: http://gtnr.it/1aDdTve
  • G ROWTH P OTENTIAL  Labor must begin to align with spending Source URL: http://gtnr.it/1aDdTve
  • M ASS T RANSIT  Moving people and data is a complicated process Source URL: http://gtnr.it/1aDdTve
  • What’s wrong with it? 14 MOTIVITY MARKETING, INC.
  • 15 MOTIVITY MARKETING, INC.
  • Brand Control Your Message: 16
  • Brand Control My Message: 17
  • 18 MOTIVITY MARKETING, INC.
  • 19
  • 20
  • E XPERIENCE  Customers viewed as targets first, advocates second Source URL: http://ibm.co/mPno3H
  • What’s right? 22 MOTIVITY MARKETING, INC.
  • 23 MOTIVITY MARKETING, INC.
  • What’s going to make it better? 24 MOTIVITY MARKETING, INC.
  • 25 MOTIVITY MARKETING, INC.
  • I NTERNAL R ESOURCES  Team Structure Cross divisional leadership Internal team champions Soften departmental borders Maintain vertical expertise Budget to build team, community & knowledge
  • PARTNER S ELECTION  Qualities of a good partner Industry knowledge Channel knowledge Tactical capabilities Flexible processes Capabilities & needs Communication & reporting Thought leadership
  • A DVICE Find connections Build tech around people Don’t build tech to avoid people
  • A DVICE Data isn’t people Automation isn’t strategy Discipline isn’t over
  • A DVICE & A UDIENCE D ISCUSSION If the partner fails, you’ve failed Collaborate, define execute Don’t panic
  • Y OU ’ RE W ELCOME ! Contact: www.motivitymarketing.com info@MotivityMarketing.com