Kevin ryan motivity marketing

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Kevin ryan motivity marketing

  1. 1. Rethink Probable F INDING FAULT … I N THE LINE @K EVIN MR YAN MOTIVITY MARKETING, INC.
  2. 2. M OTIVITY 2 MOTIVITY MARKETING, INC.
  3. 3. C ONTRIBUTION 3
  4. 4. D ISCUSSION What got us here? What’s wrong with it? What’s right? What’s going to make it better? 4
  5. 5. What got us here? 5 MOTIVITY MARKETING, INC.
  6. 6. 6 MOTIVITY MARKETING, INC.
  7. 7. Marketing Automation: An enabling technology that allows us to remove people so we can communicate with people better 7
  8. 8. CMO’ S & T ECHNOLOGY  Social media & analytics top priorities in deployment “We are redirecting money from advertising to develop and build CRM systems,” Source URL: http://ibm.co/mPno3H
  9. 9. E XPERIENCE  Customers viewed as targets first, advocates second Source URL: http://nyti.ms/13ZCdQB http://onforb.es/xahmzo
  10. 10. G ROWTH P OTENTIAL  Capacity may not match velocity Source URL: http://nyti.ms/13ZCdQB
  11. 11. M ARKETING A NALYTICS  SPENDING Labor remains the single biggest budget item Source URL: http://gtnr.it/1aDdTve
  12. 12. G ROWTH P OTENTIAL  Labor must begin to align with spending Source URL: http://gtnr.it/1aDdTve
  13. 13. M ASS T RANSIT  Moving people and data is a complicated process Source URL: http://gtnr.it/1aDdTve
  14. 14. What’s wrong with it? 14 MOTIVITY MARKETING, INC.
  15. 15. 15 MOTIVITY MARKETING, INC.
  16. 16. Brand Control Your Message: 16
  17. 17. Brand Control My Message: 17
  18. 18. 18 MOTIVITY MARKETING, INC.
  19. 19. 19
  20. 20. 20
  21. 21. E XPERIENCE  Customers viewed as targets first, advocates second Source URL: http://ibm.co/mPno3H
  22. 22. What’s right? 22 MOTIVITY MARKETING, INC.
  23. 23. 23 MOTIVITY MARKETING, INC.
  24. 24. What’s going to make it better? 24 MOTIVITY MARKETING, INC.
  25. 25. 25 MOTIVITY MARKETING, INC.
  26. 26. I NTERNAL R ESOURCES  Team Structure Cross divisional leadership Internal team champions Soften departmental borders Maintain vertical expertise Budget to build team, community & knowledge
  27. 27. PARTNER S ELECTION  Qualities of a good partner Industry knowledge Channel knowledge Tactical capabilities Flexible processes Capabilities & needs Communication & reporting Thought leadership
  28. 28. A DVICE Find connections Build tech around people Don’t build tech to avoid people
  29. 29. A DVICE Data isn’t people Automation isn’t strategy Discipline isn’t over
  30. 30. A DVICE & A UDIENCE D ISCUSSION If the partner fails, you’ve failed Collaborate, define execute Don’t panic
  31. 31. Y OU ’ RE W ELCOME ! Contact: www.motivitymarketing.com info@MotivityMarketing.com

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