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Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
Kevin ryan motivity marketing
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Kevin ryan motivity marketing

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  • 1. Rethink Probable F INDING FAULT … I N THE LINE @K EVIN MR YAN MOTIVITY MARKETING, INC.
  • 2. M OTIVITY 2 MOTIVITY MARKETING, INC.
  • 3. C ONTRIBUTION 3
  • 4. D ISCUSSION What got us here? What’s wrong with it? What’s right? What’s going to make it better? 4
  • 5. What got us here? 5 MOTIVITY MARKETING, INC.
  • 6. 6 MOTIVITY MARKETING, INC.
  • 7. Marketing Automation: An enabling technology that allows us to remove people so we can communicate with people better 7
  • 8. CMO’ S & T ECHNOLOGY  Social media & analytics top priorities in deployment “We are redirecting money from advertising to develop and build CRM systems,” Source URL: http://ibm.co/mPno3H
  • 9. E XPERIENCE  Customers viewed as targets first, advocates second Source URL: http://nyti.ms/13ZCdQB http://onforb.es/xahmzo
  • 10. G ROWTH P OTENTIAL  Capacity may not match velocity Source URL: http://nyti.ms/13ZCdQB
  • 11. M ARKETING A NALYTICS  SPENDING Labor remains the single biggest budget item Source URL: http://gtnr.it/1aDdTve
  • 12. G ROWTH P OTENTIAL  Labor must begin to align with spending Source URL: http://gtnr.it/1aDdTve
  • 13. M ASS T RANSIT  Moving people and data is a complicated process Source URL: http://gtnr.it/1aDdTve
  • 14. What’s wrong with it? 14 MOTIVITY MARKETING, INC.
  • 15. 15 MOTIVITY MARKETING, INC.
  • 16. Brand Control Your Message: 16
  • 17. Brand Control My Message: 17
  • 18. 18 MOTIVITY MARKETING, INC.
  • 19. 19
  • 20. 20
  • 21. E XPERIENCE  Customers viewed as targets first, advocates second Source URL: http://ibm.co/mPno3H
  • 22. What’s right? 22 MOTIVITY MARKETING, INC.
  • 23. 23 MOTIVITY MARKETING, INC.
  • 24. What’s going to make it better? 24 MOTIVITY MARKETING, INC.
  • 25. 25 MOTIVITY MARKETING, INC.
  • 26. I NTERNAL R ESOURCES  Team Structure Cross divisional leadership Internal team champions Soften departmental borders Maintain vertical expertise Budget to build team, community & knowledge
  • 27. PARTNER S ELECTION  Qualities of a good partner Industry knowledge Channel knowledge Tactical capabilities Flexible processes Capabilities & needs Communication & reporting Thought leadership
  • 28. A DVICE Find connections Build tech around people Don’t build tech to avoid people
  • 29. A DVICE Data isn’t people Automation isn’t strategy Discipline isn’t over
  • 30. A DVICE & A UDIENCE D ISCUSSION If the partner fails, you’ve failed Collaborate, define execute Don’t panic
  • 31. Y OU ’ RE W ELCOME ! Contact: www.motivitymarketing.com info@MotivityMarketing.com

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