Kevin Ryan

279 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
279
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kevin Ryan

  1. 1. Rethink Probable S OCIAL A DSMOTIVITY MARKETING, INC.
  2. 2. C ONTENT  7 Rules For Facebook  Motivity Cases In Point @K EVIN MR YAN  Contact2 MOTIVITY MARKETING, INC. CONFIDENTIAL
  3. 3. M OTIVITY Small Agency, Big Work3 MOTIVITY MARKETING, INC.
  4. 4. C ONTRIBUTION4
  5. 5. R ULE #1 : A LWAYS S TART WITH F RIENDS
  6. 6. R ULE #2 : E XPAND TO FANS OF R ELATED B RANDS
  7. 7. #3 : U SE K EYWORD S TEMMING TO F IND I NTERESTS
  8. 8. #4: M ICRO -S EGMENT Y OUR A UDIENCE Finely tuned segments allow you to shift spend toaudiences that perform, increasing conversion and ROI.
  9. 9. #5 : T EST I MAGES B EFORE C OPY Draw attention to ads with contrasting colors Link images to audience to increase relevance When in doubt, test pictures of cute puppies!
  10. 10. #6: K EEP A DS F RESHFinely targeted audience X 4 hours/week on Facebook = Ad Blindness
  11. 11. R OTATION = O PTIMIZATIONRotate ads every 2-3 daysor as impressions drop Maintain impression volume Increase click-through rates Lower cost-per-like
  12. 12. #7: M AINTAIN THE FACEBOOK E XPERIENCE
  13. 13. C ASES I N P OINT  “Casual Luxury” Brand  Retained to help organize digital strategy, search engine advertising  Refined & optimized campaign wide architecture  Success  Doubled search revenues  Expanded to SEO, Facebook Ads13 MOTIVITY MARKETING, INC. CONFIDENTIAL
  14. 14. C ASES I N P OINT  Transitioning brand & product imagery for Facebook  Focus on assets, central object of the image Before: Current email graphic After: Facebook graphic ad feature product and use LP logo over left thigh14 MOTIVITY MARKETING, INC. CONFIDENTIAL
  15. 15. C ASES I N P OINT  Transitioning brand & product imagery for Facebook  Ad sizes are small and graphics are static Before: Current Site Content Graphic After: Facebook graphic ad Feature product and use LP logo in place of “vintage trend alert”15 MOTIVITY MARKETING, INC. CONFIDENTIAL
  16. 16. C ASES I N P OINT  Dutch “mobility” brand  Motivity’s role:  Help organize digital strategy  Search Engine Marketing  Search Engine Optimization  Search Engine Advertising (PPC)  Facebook Advertising  Success  Refined revenue attribution eliminated waste  Increased revenue and “Fan” base16 MOTIVITY MARKETING, INC. CONFIDENTIAL
  17. 17. C ASES I N P OINT  “Live Fast” lifestyle brand in transition with MMA roots  Retained for Digital Strategy, SEM, and Facebook Ads  Successfully implemented multi-channel Facebook + Search + Display + Search Retargeting17 MOTIVITY MARKETING, INC. CONFIDENTIAL
  18. 18. I MPLEMENTATION Facebook Ads – Sell More Product, Increase Engagement Rates  Targeted Facebook “look and feel” landing pages
  19. 19. I MPLEMENTATION Facebook Ads – Sell More Product, Increase Engagement Rates  Increase “Likes” matching message to landing pages
  20. 20. I MPLEMENTATION Facebook Ads – Sell More Product, Increase Engagement Rates  Landing pages capture email with unique look and feel
  21. 21. 3 E SSENTIALS Structure digital media budgets so you can take advantage of the latest tools in media buying, targeting, and data analysis.  Focus on learning while earning  What works? What doesn’t?  Prep for smart online media at scale  Budget for testing and learning  Focus on intelligence gathering  No device is an is an island  Follow your audience
  22. 22. T HANK YOU ! Contact: www.motivitymarketing.com info@MotivityMarketing.com Special Thanks:MOTIVITY MARKETING, INC.

×